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Tag: Haresh Nayak

  • Strengthening regional leadership

    Nitin Kataria joins Connect OOH as AVP South

    By Our Staff

     

    Nitin Kataria
    Nitin Kataria

    Connect OOH has appointed Nitin Kataria as the Assistant Vice President (AVP) for South India.

     

    Having held key roles in organisations like Big FM, Outlook, Posterscope, Cheil, and Kinetic, as AVP South, Kataria will drive Connect OOH’s Southern business operations.

     

    Haresh Nayak
    Haresh Nayak

    Said Haresh Nayak, Founder and CEO of Connect Network Inc.: “We are thrilled to welcome Nitin Kataria to our Connect OOH family. Having worked with him in past I know his wealth of experience and proven success in OOH advertising align perfectly with our vision for continued growth and innovation. With Nitin leading our Southern operations from our Bengaluru office, we are confident in his ability to drive our business forward and deliver exceptional value to our clients.”

     

  • To enhance the recall value of the brand

    Connect Digital bags creative mandate for Yamaha Pro Audio

    By Our Staff

     

    Connect Digital, a creatively led digital agency with presence across India, has bagged the SNS creative mandate for Yamaha Pro Audio that offers a complete line of beginner professional audio products for the live sound and sound reinforcement markets.

     

    Said Harisha GN, Business Head – Marketing & Sales, Yamaha Pro Audio, said: “We are happy to associate with the young and dynamic team at Connect Digital. We truly believe this collaboration will help us strengthen our digital presence and enable us to venture into new and innovative creatives and communication.”

     

    Speaking on the account win, Haresh Nayak, Founder & CEO, Connect Network Inc, added: “We are delighted to have Yamaha Pro Audio on board and look forward to using our expertise across creating engaging content to help the brand scale up in their Social Media presence.”

     

  • Connect will strive to be leaders across all consumer connection points

    Haresh Nayak launches Connect Network Inc.

    By Our Staff

     

    Haresh Nayak
    Haresh Nayak

    Haresh Nayak, former COO, Dentsu International, Media Service line & Group MD, Posterscope South Asia, has announced the launch of new independent venture. Headquartered in Mumbai, the agency will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad.

     

    On the launch of Connect Network Inc. Haresh Nayak, Founder & CEO said: “This is an independent network for all clients and agencies. Our ambition is also to make this a global network emerging out of India. With tech playing so much important role we are also attempting to connect AdTech with MarTech to make communication more action oriented and result driven.  We will bring best talent, technology, commerce and  experience as our core to service clients across.”

     

  • Will focus on Information & Communications Technology among other features

    Dentsu launches Indeed Smart City

    By Our Staff

     

    Dentsu has announced the launch of ‘Indeed Smart City’ in India under its CSR advisory and implementation arm, Indeed. The aim of this initiative is in line with India’s aspirations for economic modernisation, which are fundamentally linked to the country’s Smart City Mission.

     

    Indeed Smart City’s ability to identify and scale opportunities at speed is a product of its unique Innovation Architecture, which includes a cross-capability team of industry and operational expertise that helps cities’ pilots to adopt new technologies and spark transformation. The Smart City will deliver solutions across domains such as Smart Infrastructure under the ABD (Area Based Development) initiative of the Smart City mission as well as smart healthcare, safety, citizen engagement, education and smart energy solutions. Additionally, Indeed Smart City will also focus on ICT (Information & Communications Technology) from ICCC (Integrated Command and Control Centres) to safety and surveillance, Video Analytics, CCP (City Collaboration Platforms), Smart Poles, city wi-fi solutions and more.

     

    Ajay Singh
    Ajay Singh

    Ajay Singh, a Smart City specialist, has been appointed as Vice President to spearhead the Indeed Smart City initiative.

     

    Speaking on his new role, Singh said: “I am honoured to have the opportunity to lead Indeed Smart City by dentsu India- a network with industry-leading OOH technology, creative thinking team, and unique innovation architecture with its strong commitment to the community. The strength of media is important when it comes to communication points in cities so that they can be used to inspire people and change things for the better, thereby, making the urban environment more cheerful. With this ambition, we aim to have a growth-oriented innovative mindset, constant investments in our team, and onboard new emerging technology partners. I am truly excited to lead this innovative group. As we emerge from the COVID-19 pandemic, I am confident that Indeed Smart City will grow to become the trusted smart solutions technology partner for our customers across the globe and help give the cities a more sustainable & resilient future -‘Re-invent to stay relevant’.”

     

    Haresh Nayak
    Haresh Nayak

    Commenting on the appointment, Haresh Nayak, COO, Dentsu international, Media Brands added: “Our cities are undergoing dramatic change as a result of new technologies and modern infrastructure projects. Indeed Smart City will harness the power of technology and smart solutions via its associates and partners to bring meaningful marketing solutions and experiences for brands. I am confident of Ajay’s capabilities and his impressive track record will certainly allow us to explore newer opportunities as we move into the next phase of smarter solutions.”

  • Appoints former cricketer Anand Yalvigi as Director

    Dentsu launches Sports Marketing Unit in India

    By Our Staff

     

    Anand Yalvigi
    Anand Yalvigi

    Dentsu International has announced the launch of its sports marketing unit in India. Former cricketer Anand Yalvigi will be Director of the new vertical for India. Armed with nearly 20 years of experience in sports marketing, Yalvigi is a former Ranji player. Earlier, he has played for Mumbai and Karnataka.

     

    The launch is supported by Dentsu Sports International (DSI) – headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. For the record, DSI and DSAsia are global agencies that harness the power of sports to impact human behaviour through meaningful marketing solutions and experiences. DSI leverages deep insights and its network of seasoned, highly experienced team members to establish powerful connections between sports properties and brands. Its core mission is to be the most insightful and impactful sports marketing business, globally.

     

    The sports marketing unit is born out of the Dentsu Group, one of the world’s largest and highly regarded marketing communications companies. In India, the unit will function under DSAsia. Dentsu Sports Asia will operate through with 200+ people across the globe in US, UK, Australia, Singapore and New Zealand. Headquartered from Japan, Dentsu Sports Asia will be serving as the rights holders from the world of sports including federations, leagues, events, teams, publishers, and venues.

     

    Yalvigi has successfully launched and worked with multiple sports management companies including Ignite Sports, Havas Sports, Network Sports and Nimbus. He was also instrumental in setting up the Kochi IPL team. He has been persistently involved in the designing of unique sports concepts for various brands with an affinity toward cricket – his core domain. In his new role, Yalvigi will report into Haresh Nayak, COO Dentsu International, Media Brands.

     

    Haresh Nayak
    Haresh Nayak

    Commenting on Anand’s appointment, Haresh Nayak, COO Dentsu International, Media Brands said, “The launch of Dentsu India/Dentsu Sports Asia unit will harness the power of sports via its commercial and creative capabilities to bring meaningful marketing solutions and experiences for brands. I am thrilled that Anand has joined us; he has an impressive track record. I have the utmost confidence in his ability to steer our business to greater heights.”

     

  • Will be driving and developing strategies for brands

    Dentsu India appoints Arti Singh to head Hyperspace

    By Our Staff

     

    Arti Singh
    Arti Singh

    Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers’ marketing unit, Hyperspace. In her new role, Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business.

     

    For the record, this is Singh’s second innings with Dentsu India. Previously, she had been with the network for more than a decade and played a vital role in successfully delivering marketing experiential retail campaigns for brands.

     

    Speaking on her new role, Singh said: “It’s a great role, with enormous possibilities in my second innings. Hyperspace is a network that has established strong credentials in the space for over a decade now. I am excited about the endless opportunities and challenges this new role offers and I look forward to driving Hyperspace’s continued growth and ambition in India.”

     

    Haresh Nayak
    Haresh Nayak

    Commenting on the appointment, Haresh Nayak, COO, Dentsu International, Group MD, Posterscope SA, President, Posterscope APAC added: “Arti will be responsible for strengthening the shoppers’ marketing practices across all agencies of Dentsu India. Her presence and experience in the space will help us beef up our efforts in understanding the behaviour of shoppers. She brings immense value to the company’s capabilities. We are increasingly bringing on board senior talents in this space who can carry forward the learnings of seamlessly-integrated consumer and brand interaction in the new normal.”

     

  • Both will report to CEO Anand Bhadkamkar

    Divya Karani is CEO Media at Dentsu. Kartik Iyer, COO of the network

    By Our Staff

     

    Kartik Iyer
    Kartik Iyer

    Dentsu International has announced key leadership changes in India as part of its global organisational redesign. Kartik Iyer, erstwhile president – Media Brands and Amplifi, will now join the network’s market leadership team as its Chief Operating Officer (COO). He will continue to report to Anand Bhadkamkar and will be instrumental in driving the implementation of Dentsu’s new business model within the country.

     

    Divya Karani
    Divya Karani

    The network has also appointed Divya Karani, CEO at Dentsu X India, as the Chief Executive Officer (CEO) for Media, South Asia. Here, media includes the agencies Dentsu X, Carat, iProspect and Posterscope. In this additional role, Karana will be responsible for driving the global media strategy and delivery in South Asia, ensuring its alignment and relevance to the market. She will continue to report to Anand Bhadkamkar.

     

    Anand Bhadkamkar
    Anand Bhadkamkar

    Said Bhadkamkar: “Dentsu is committed to delivering the best to its clients and Kartik and Divya are veterans in what they do. Kartik is recognised industry-wide for his media expertise while Divya is one of our finest from the industry. Her strength lies in delivering first-class, client-centric results and I am confident that their expertise and experience will only help accelerate the effectiveness, purpose, and performance offered to our clients.”

     

    Meanwhile, Haresh Nayak will continue to serve as COO for Dentsu Media in India in addition to his other roles as President, Posterscope Asia Pacific and MD, Posterscope India, while Rubeena Singh is now incharge of the freshly rebranded iProspect. Anita Kotwani will continue to lead the Carat brand for India.

     

     

  • The digital campaign #RightToColour aims to promote equality by making everyone able to experience colours the same way

    Panasonic Lumix empowers colourblind photographers in latest ad film

    By A Correspondent

     

    On Republic Day, Panasonic Lumix and Dentsu Aegis Network empowered colourblind photographers with the #RightToColour through a specially designed viewfinder lens that helps to saturate and balance colour. Bringing the gift of colour, the digital campaign #RightToColour aims to promote equality by making everyone able to experience colours the same way.

     

    Talking about the campaign, Shirish Agarwal, Head, Brand and Marketing Communications, Panasonic India said: “Nearly 8 per cent of people in India suffer from some degree of colour-blindness, there only dream is to be able to see the world as we all see it. Through this campaign we wanted to bring alive the spirit of Republic Day by enabling those affected with the right to colours. Technology has always been at the core of our business and #RightToColour serves as a remarkable example of how innovative solutions can improve the lives of our customers.”

     

    Added Haresh Nayak, Managing Director, C Lab: “At C Lab we believe in creating solutions that enhance a consumers’ experience and subsequently, their lives. This builds brand advocacy and loyalty. Every time we work on a project we are enthralled to see how technology is bringing solutions that one could only dream of. Our effort to bring colour back into the lives of colour blind photographers is an example of what technology can do.”

     

     

  • ScoopWhoop Hindi has launched the Millennial Varnmala

    ScoopWhoop collaborates with Posterscope to celebrate Hindi Diwas

    By A Campaign

     

    To celebrate Hindi Diwas, ScoopWhoop Hindi decided to tackle a common problem faced by India’s millennial crowd – despite being a widely spoken language, there’s a large audience that have a hard time reciting the entire Hindi alphabet or varnmala.

     

    Inspired by conventional alphabet charts, ScoopWhoop Hindi has launched the Millennial Varnmala – a new alphabet chart that connects each Hindi letter with objects and experiences that resonate with the younger audience. Launched on ScoopWhoop Hindi’s Instagram, the chart was integrated into the platform’s 3×3 grid format.

     

    Sattvik Mishra

    Said Sattvik Mishra, CEO, ScoopWhoop:”Corporate etiquette and the pressure to be “cool” have turned many youngsters away from one of the world’s most fascinating languages. Everyone can recite A-Z in one breath but not many can do the same with Hindi. There couldn’t have been a better time to launch the Millennial Varnmala than on Hindi Diwas and we hope to see a shift in the tide very soon.”

     

    Haresh Nayak

    Added Haresh Nayak, Group Managing Director, Posterscope: “The overwhelming exposure to western pop culture makes a lot of youngsters consider Hindi to be a less fashionable language than English. A lot of people lose touch with the alphabet once they pass out of school. We wanted to make it easy for people to remember so we looked into their day-to-day communication and interest points.”

     

    Gurbaksh Singh

    Said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “Hindi is one of India’s oldest languages. Its popularity is immense but reciting the entire alphabet is a challenge for many. We decided to tap into what youngsters are comfortable with – their favourite colloquial terms on new age platforms like Instagram to refresh their memories with a fun and relatable method that will increase their affinity towards this beautiful language.”

     

     

  • In this role, Sandeep will report to Haresh Nayak, Group MD – Posterscope – South Asia

    Sandeep Sawant to lead Hyperspace & Smart City at Denstu

    By A Correspondent

     

    Sandeep Sawant

    Hyperspace India, the shopper marketing agency under Dentsu Aegis Network, has appointed former Madison Retail Paradigm’s Deputy General Manager, Sandeep Sawant to lead the operations. In this role, Sandeep will report to Haresh Nayak, Group MD – Posterscope – South Asia.

     

    Sawant joins Hyperspace with close to 20 years of extensive experience in Shoppers Marketing, Retail Strategy and Solutions as well as Rural Activation. Prior to MRP, Sandeep was the Vice President at Costra Advertising.

     

    Commenting on his appointment, Nayak said: “We are delighted to welcome Sandeep to Hyperspace. The strategy to triple our business by 2020 was laid one year back, while we have ticked off certain plans to reach our goal, we will now be pushing more aggressively by diversifying our operations in rural markets, combining shoppers experience and implementation capabilities in smart city solutions and future proof our services by bringing in data and technology. With Sandeep’s expertise and skillset, I believe he’s the right fit to take our business ahead.”

     

     

  • The expected growth rate stands to be anywhere between 12-15 per cent

    Posterscope predicts 12-15% growth for OOH in 2019

     

    By A Correspondent

     

    It’s the season for adspend forecasts. And here’s for OOH only from Dentsu Aegis Network arm Posterscopre. The 2019 is expected to be another important and exciting year for OOH in India, it notes expecting growth rate to be anywhere between 12-15 per cent.

     

    Posterscope India predicts disruptive growth this year on the back of important events like the upcoming General Elections, Cricket World Cup, and the Indian Premier league among other marquee events.

     

    It notes that digital out-of-home (DOOH) inventory will continue to increase and reach the levels of respectability it deserves while its share of revenue will see a significant rise. New categories of advertisers will come to the fore and dislodge some traditionally strong advertising categories. Meanwhile, newer infrastructure will provide varied and interesting advertising options.

     

    Here are some of the key developments that Posterscope believes will continue to drive OOH’s rapid evolution:

     

    Data-driven OOH: Campaigns will be driven using data that go beyond demographics to online behaviour, card transactions, app usage and location analytics to decide where the OOH ads should appear.

     

    ROI-led OOH: ROI will be the driving force in the next 12 months. Posterscope India expects to see boundaries in OOH being pushed through digitisation, automation, scientific planning tools, machine learning and cross-media collaborations to drive and achieve returns that are in line with other media offerings.

     

    Growing digital OOH: With DOOH inventory increasing, advertisers can now unlock at scale the flexible capabilities of DOOH by running creative bespoke to key triggers such as time, audience and weather. Posterscope’s ROOH digital OOH exchange is pioneering efforts in this space.

     

    Cluttered event calendar: The year being a particularly busy one in terms of large ticket events from sports, entertainment and even elections, we believe there will be a surge of investments from a varied base of advertisers.

     

    Location intelligence: As locations-based marketing specialists, Posterscope India believes in its ability to act as a common thread to tie multiple data sets together to create a clear OOH story about what’s changing the way out-of-home is being offered.

     

    Smart cities: A new area of urban development is upon most major cities globally, and in India, this is coined under the ever-ambiguous term and scope of ‘Smart Cities’. The way in which technology will redefine everyday tasks, transport and logistic services is now becoming a reality. Via partnerships with leading smart city development organisations, The Digit Group and DG Cities, Posterscope India is creating opportunities and encouraging brands to lean in, learn and redefine how this investment can last a lifetime.

     

    Disruptive OOH: Consumers are now always connected with more than 90% of OOH consumers using their phone whilst OOH in each week. In addition, we spend over two hours every day on social and messaging platforms sharing the things we stumble across and catch our eye in the OOH space. Now more than ever, disruptive innovations can deliver attention and engagement far beyond where it stands in the real-world through digital sharing.

     

    Said Fabian Cowan, Director, Posterscope India: “In a fast-paced ever-changing out-of-home ecosystem, having informed intelligence of what are going to be the drivers of change is critical to our offerings and client associations. We firmly believe that we have the leading technology platform, the best planning tools, the strongest data and analytics capabilities, the most advanced automation programme, the broadest and most diversified view of the out-of-home channel and, most importantly, the best people to manifest and deliver the best ooh solutions.”

     

    Added Haresh Nayak, Group MD, Posterscope – South Asia: “As industry leaders we are driving change across the medium. Our predictions are not only based on year-long research and a close watch on trends but also based on our understanding of how cities and consumers transform with advancements in technology, access to data, infrastructural developments and evolved travel patterns. 2019 is poised to be a very exciting year for OOH and our predictions depict that amply.”

     

     

  • Posterscope’s ROOH uses a wide variety of data feeds to create customised and targeted advertising

    Posterscope launches digital outdoor ad exchange, ROOH

    By A Correspondent

     

    Posterscope India has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories.

     

    Based on the use of APIs (application programming interface), Posterscope’s ROOH uses a wide variety of data feeds to create customised and targeted advertising. This, in turn, allows advertisers to exercise direct control over the content that is being played on screens without the the need to access the media owner systems, individually.

     

    Said Haresh Nayak, the Group MD, Posterscope Group South Asia: “The ability to deliver dynamic content in real time, driven by highly relevant data and optimised to audience type and audience mindset, represents an enormous leap in the power of the OOH medium. I am certain that it will attract new advertisers to the medium, particularly those that need highly flexible and agile brand communication.”

     

    Added Deepak Kumar, Senior Vice President, ROOH: “Over the last two years, we have worked across 2500 towns, dealing with over 50 key media owners, to develop this tool. This has helped us in understanding and curating ROOH. The flexibility of ROOH will enable some interesting campaigns and will make OOH truly a dynamic medium. The Posterscope Group predicts that the year 2020 will be a defining year for Real Time Out Of Home.”