MxMIndia

Tag: Haresh Moorjani

  • In the latest campaign, FCB Ulka brings back the magic of the 'Zodiac Man'

    The Zodiac Man makes a promising return

    By A Correspondent

     

    Zodiac Clothing Co Ltd (ZCCL) has launched its S/S2016 campaign by bringing back the ‘Zodiac Man’ across three brands – Zodiac, Zod! Club wear & Z3 relaxed luxury.

     

    In the latest campaign, FCB Ulka brings back the magic of the ‘Zodiac Man’. The campaign talks about celebrating classic elegance this summer. The ads would cover the entire range of summer special offerings including linen suits, accessories, formal and casual linen shirts.

     

    Commenting on the campaign, Salman Noorani, President & Managing Director, Zodiac Clothing Company says, “The iconic ‘Zodiac Man’ was created way back in the 60’s by my father & Bal Mundkar of Ulka Advertising. My brother carried this campaign very successfully through the 70’s and early 80’s generating tremendous recall for the brand. Today I am delighted to revive this advertising icon. Our new campaign reinterprets the Zodiac Man for modern times and makes him relevant across our brands – Zodiac, Z3 & ZOD! Club Wear”

     

    Jonathan Harries, Worldwide Chairman FCB, who was actively involved in the campaign said, ““One of the most refreshing things about being involved in the Zodiac Man campaign was being in the meeting with Mr Salman Noorani. It’s so rare to be in an advertising meeting these days, anywhere in the world, and having the guy who can say “yes” in the room. In my opinion that’s the best, most efficient way to get to great advertising.”

     

    Haresh Moorjani, Executive Creative Director, FCB Ulka said, “The Zodiac Man is one of the most memorable campaigns in Indian advertising.  When we decided to bring him back, it was quite a challenge to reinvent him for 2016 .He had to blend machismo with sophistication, ruggedness with elegance. The campaign brings alive his personality across all the three brands — Zodiac, z3 & ZOD! But more than anything it is quite an honor to be associated with one of the most legendary advertising creations.”

     

  • The campaign of 'Ek Chammach Amul Ghee' talks not only about having one spoonful of ghee which will add taste to the food but also about the health benefit

    Ghee is good for health, says FCB Ulka’s ‘Ek Chammach Amul Ghee’ campaign

    By A Correspondent

     

    FCB Ulka has unveiled a campaign of ‘Ek Chammach Amul Ghee’ that talks not only about how a spoonful of ghee will add taste to the food but also about its health benefits.

     

    Commenting on the campaign, R S Sodhi, Managing Director, GCMMF said “Repositioning the brand – Amul ghee, and the category itself on the platform of wellness has been our strategic focus for more than a decade. While ghee has always been an integral part of our culture and tradition since thousands of years, we feel that our younger generation should be informed about the intrinsic goodness of ghee. As pan-India brand leaders in the category, it our responsibility to ensure growth of branded, packaged segment within ghee market, since it ultimately benefits consumers.

     

    Said Haresh Moorjani, Executive Creative Director, FCB Ulka: “As a nation of food lovers, we are always looking for that special ingredient that adds an extra something to our dishes.  Actually that special ingredient is as simple as a spoonful of Amul Ghee. The TVC talks about the virtues of this spoonful of Amul Ghee, adding an extra zing to food”.

     

    Credits:

    Creative Agency: FCB Ulka

    Chief Creative Officer: Satbir Singh

    Executive Creative Director: Haresh Moorjani

    Creative team: Deepti Gera, Varun Sharma

    Account Management: Sharon Picardo, Sagar Kabra, Shamima Pereira, Saumo Chatterjee

    Account Planning: Ruta Patel, Mubina Quraisshi

    Production House: Anonymous Films

    Director: Atul Manjrekar

    Producer: Smitha Baliga

     

  • The film captures a few dimensions where women are excelling like entertainment, sports & engineering

    FCB Ulka celebrates women power in new TVC

    By A Correspondent

     

    Today, more than ever before we see women at the forefront of myriad fields. The Indian woman is pushing her limits, redefining boundaries, and subsequently earning herself top position in everything she does & making her presence felt. Recognising this role of women in our lives, Amul has unveiled a new campaign celebrating the same.

     

    Women are now fiercely ambitious and are proving their mettle not only on the home front, but also in their respective professions. The campaign raises a toast to these women & portrays how milk energises them to go about their life and shine. The film captures a few dimensions where women are excelling like entertainment, sports & engineering.

     

    Commenting on the campaign, R S Sodhi, Managing Director, GCMMF said,“We are happy to demonstrate the role of women in the advancement of our society. In fact, Amul is a brand which has been built on women empowerment over the last 7 decades. Our campaign “AmulDoodh Pita hai India” is very popular across the country and we are confident that this creative will further propel the brand.”

     

    Haresh Moorjani, Executive Creative Director, FCB Ulka & creator of the earlier campaigns on Amul Milk, said “Historically we have seen that there is a strong association between a country’s progress & how it treats its women. Today, if we are where we are it is solely because of the role women play in our lives – at home &outside. Taking this forward the Amul Milk campaign is an ode to the Indian woman captured in the track that says Aageaagebadtahai India. AmulDoodhPeetahai India!”

     

  • The main objective of the campaign was to highlight the first-in-segment multi-drive feature of Bolt

    FCB Ulka highlights multiple features of Bolt through a series of campaigns

    By A Correspondent

     

    FCB Ulka has conceptualised a series of ads for Tata Motors’ newest hatchback offering -Bolt. The main objective of the campaign was to highlight the first-in-segment multi-drive feature of Bolt. This unique feature allows one to shift between different driving modes of Sport, City and Eco – at the touch of a button.

     

    The ads show a mix of sequences of people in the Bolt – a gang of friends who are running late for a match, a family which decides to switch to Eco mode as they don’t need to tank up for a long drive, an independent minded lady on her way to the airport to pick her partner, colleagues who have had a long week and want to go on an enjoyable drive, a young father taking his children for ice cream, and a classic wedding situation. All the situations were shot around the country to connect with pan-India audience, and were strung together by a modern and youthful jingle.

     

    The TVCs are being aired across GECs, news, niche and regional channels. They are also supported by print, radio and digital media.

     

    Commenting on the campaign, Delna Avari, Head – Marketing Communications, Passenger Vehicles, Tata Motors said, “The Bolt is an exciting hatch from Tata Motors. This is India’s first hatch to offer a Multi-Drive mode experience. We wanted to play up on this core offering. We wanted the music to be peppy, which goes with the Sportiness of Bolt. The brief to the agency was to create a simple yet impactful ad which captures the spirit of the young Indian consumer. We are delighted that FCB Ulka has delivered a strong communication through this ad campaign. We have seen a positive, good response for the Bolt.”

     

    Haresh Moorjani, Executive Creative Director, FCB Ulka said, “In the hatchback segment, the Bolt is truly a trendsetter. Besides great looks and new age connectivity options, the one feature that sets it apart is the multi-drive. So we single-mindedly created a series of commercials around this feature with a track that brought alive multi-drive in a memorable manner. Capturing a young lifestyle that is in a state of constant change – from a surge of power to the joy of a long drive”.

     

    The task was to bring ‘multi-drive’ alive through real-life situations where a person might need a burst of power or better mileage.