Tag: Haresh Chawla

  • My experiences around building brands & teams will come in handy: Haresh Chawla

     

    He’s had an indelible association with Network 18 and was largely responsible for the group turning into a large conglomerate today from being a wannabe a few years ago. He’s better known for effecting quite a few turnarounds across the multiple organisations that he’s worked in, especially start-ups that have gone on to become large empires today. Whether at HCL Group, where he headed business development for HCL Comnet or at ABCL, where he set up the Film Distribution Business or at the Times of India Group where he launched their music label – Times Music, Haresh Chawla has an exceptional approach in the way businesses need to function.

     

    Having sent the media world into a tizzy post his decision to move on from Network 18, Haresh Chawla is back in the news and will be seen reprising a role that he has advocated earlier, though in a smaller way. Chawla has joined private equity firm India Value Fund Advisors (IVFA) as Partner and will be responsible for building and scaling up businesses owned by IVFA across sectors, as well as leading media & entertainment investments at IVFA. He will resume office on June 1, 2012.

     

    In conversation with MxM India’s Johnson Napier, Haresh Chawla divulges his plans and responsibilities at IVFA, on the scope that private equity firms offer to mid-sized businesses and admits on missing working for the behemoth that continues to make noise even after his departure. Excerpts:

     

    Congratulations on your appointment as Partner, IVFA. After your announcement of moving on from Network18, many had anticipated you to be joining another large media entity but that’s obviously not the case now. What made you join a private equity firm and not take up anything else?

    My desire really was to grow from the role that I had undertaken at Network 18 and try and do something different. As I said, I have prior experiences in building businesses and brands and I can use that in a much different environment where the operating environment is different and where both capital and management coexist together and you also have to mentor teams. So it’s slightly different attempt from a pure operating point of view.

     

    Any other interesting offers from media entities before you took up this role at IVFA?

    I wouldn’t like to comment on that.

     

    While you’ve donned the role of being an entrepreneur-investor in the past, what is the newness that this role will bring to the fore at IVFA?

    It’ll be about focussing on new projects. If you see, the fund (IVFA) is a diversified fund, so it will be in a larger operating space in that sense. Also, the fund will also be about operating with mid-sized companies and scaling their businesses up. This is what will be the difference in the projects that I have undertaken in the past and what I will be doing at IVFA.

     

    My experiences around building brands and teams in the past will come in handy here, only this time around it will be done in a much larger space. The company is unique, in the sense that it has both capital and management, so the canvas is much larger than what I have attempted in the past.

     

     

    You’ve been seen as a leader who enjoys taking up challenges in floating new start-ups and turning them into profitable ventures. How similar or different will be your approach at IVFA?

    The approach would be pretty much similar to what I have done in the past. The challenge is that IVFA is a firm that buys businesses that are at an interesting stage in their lives and really help them scale up and build them into much larger businesses. I look forward to continuing what one has done in the past few years and build up on that.

     

    Your new role would see you being involved with various other sectors apart from Media & Entertainment. Having largely handled media-based clients in the past, how do you see yourself acclimatising to these new sectors?

    I actually see this as an opportunity. Whatever work I do on Media & Entertainment will clearly be an opportunity for me to put to use my past experience. As for work on firms with a non-media background, I look at it as a challenge as to how to learn a new business and how to further develop that into something more meaningful for the company.

     

    One of the focus areas at IVFA would be on strategic management thinking that is required to scale up mid-sized businesses into large professionally-run enterprises. Is this something that is being ignored by most other equity players of today?

    IVFA is unique in the sense that it has a very strong operating focus as well, which is not the case with other PE fund companies. The other thing about IVFA is that it tries to take majority stake in businesses. Bottomline is, the operating focus of IVFA is of a magnitude that’s very different from other PE funds.

     

    What do you perceive of the private equity space in India today given that the country is witnessing a slowdown where investments/spends are concerned?

    My sense is that despite the slowdown,Indiais still a growing market. One of the challenges that PE businesses had is that valuation has been prohibited in the Indian market for the last few years. But I guess that there is sensibility coming back in the valuations as the economy comes to terms with moderate growth. Therefore clearly, opportunities for private equity players are better because access to public markets is currently less buoyant. So you will find entrepreneurs and promoters turning to private equity now versus the last few years where public markets were the major source of money.

     

    Do you miss your association with Network 18?

    I do and I have learnt a lot at Network 18 where brand building and engagement is concerned. Hopefully I could use a lot of what I have learnt there at IVFA.

     

    Would you like to comment on how work is progressing at Network 18 post you moving on?

    No, I wouldn’t like to say anything on that front.

     

    Is there a goalpost that you have set aside for IVFA in a year from now?

    Right now I am taking a break and will join IVFA in two months’ time. You could probably call me later and ask me this question again and I’ll be able to give you a clearer picture on the road ahead.

     

  • Mediaah!: Aggie – well-deserved Impact Person of the Year

    By Pradyuman Maheshwari

     

    So it’s Agnello Dias as Impact Person of the Year. For the first time in the seven-year history of Impact Person of the Year, an adperson has won the coveted accolade. Guess there have been times when people have come very close, but given the way the selection is done whoever is top of mind in the second half of the year, generally forges ahead (see disclosure).

     

    Deserving choice, and in every way echoes the sentiment of the industry. Aggie, with his Airtel ad, has been the toast of adland. I did a quick dipstick on Tuesday asking for names of the top creative folk in the country. The sample: 11 people from three metros. And this is what 90 per cent of the people said: Piyush Pandey, Prasoon Joshi and Agnello Dias.

     

    Feel sorry for the rest of the immense creative talent that India has, but guess these things happen and I don’t think anyone minds it. While Piyush is around, there is a laaarge creative pool at Ogilvy. Ditto in JWT, Mudra and the mom-and-pop shop based in Patna and Panjim.

     

    Should it have been one of the others?

     

    Haresh Chawla, outgoing Group CEO, Network18 and Viacom18

    Madhukar Kamath, MD & CEO, Mudra Group and Chairman, AdAsia

    Man Jit Singh, CEO, Multi Screen Media

    Rajiv Verma, CEO, Hindustan  Times

    Ronnie Screwvala, CEO and Founder Chairman, UTV

    Sandeep Goyal, Non-Executive Founder Chairman, Dentsu India

    Vineet Jain, Managing Director, Times Group

     

    Guess since it’s the fraternity who decides on who the award should go to, I think the question should be asked to each of us and not the exchange4media group management. For me, Agnello Dias represents the new face of Indian advertising. He is young, dynamic and has done some super work when with JWT and now as an entrepreneur running Taproot.

     

    What you can ask them (and the editorial team) is why they chose Haresh Chawla as Editorial Choice and not Vineet Jain, Sandeep Goel, Ronnie Screwvala, Man Jit Singh, Rajiv Verma and Madhukar Kamath? I think Haresh Chawla deserved it awesomely and since he’s moving out of the Network/Viacom/Web/etc 18 group, there can be no nasties like he was given the award to get more ads.

     

    So just as you may ask as to why cricketer x wasn’t selected for the Australia series, there will be questions asked as to why Haresh and why not Vineet Jain or Ronnie or Madhukar or Rajiv Verma or Sandeep Goel or Man Jit Singh?

     

    Pointless discussion. Many congratulations to Agnello Dias and Haresh Chawla.

     

    (Disclosure: I worked with the exchange4media group until May this year and ran the Impact Person of the Year for the last three years)

    Photograph: Bharat Kapadia

     

    The PR Channel

    Must mention here that I have been think of a specialised PR publication ever since Hanmer & PR founder-bossman Sunil Gautam asked me a question of whether it would work here in India. I didn’t think it would as a standalone, but in a broadbased site like MxMIndia, it should.

     

    SRK: India’s biggest endorser

    His Ra.One may not have worked as well as he would have, but the publicity around it was phenomenal. Clearly the biggest we’ve seen in India. Little wonder that an Economic Times report says that SRK emerged as the most visible celeb on TV followed by Katrina and Kareena. I missed reading it in the Mumbai edition of ET, but here’s a web link: http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/shah-rukh-khan-fmcg-cos-lead-tv-advertising-charts/articleshow/11041079.cms

     

     

    Buzz me if you have a story to tell and gossip to share. Confidentiality assured. Andar ki baat will stay under. There are various ways you can reach me: pradyumanm[at]mxmindia.com, BBM @ 23050B5D, pradyumanm[at]gmail.com, @pmahesh, 98338 76278.

     

    Disclaimer: Although Pradyuman Maheshwari is CEO of MxMIndia other than being editor-in-chief, he chucks those hats while writing Mediaah! So, the views expressed here are entirely his own and not those of the website and the team that runs it (especially the National Sales Head!).

  • Viacom18’s ‘Sonic’ plan to dominate TV-land

    By Rishi Vora

     

    After announcing the launch of Comedy Central, Viacom 18 has now unveiled yet another offering in its bouquet: Sonic, a sci-fi entertainment channel catering to young adults, falling in the age bracket of 10-17. The channel will bank on Action, Adventure and Animation – the three main areas around which the programming strategy will revolve.

     

    What Sonic’s launch does to the market is extend its scope a bit. With other channels in the kids’ genre typically falling in the age group, largely between 4- 14, Sonic extends that to slightly older kids, up to 17 years – a segment which constitutes 30-40 percent of the 4+ market, and the one which is underserved in India. For Viacom 18, it is a significant development, for now as a group it caters to every segment in the Indian entertainment industry. Colors – the Hindi GEC, MTV in the youth category, Nick catering to kids aged between 10-14, and Comedy Central – a comedy channel for 14 + audiences.

     

    But it is too early to tell, whether Sonic will make an impact. A senior member from one of the kids’ channels, who did not wished to be named, said, “While we welcome one more channel in the genre, these are early days to comment on what it does to the segment – will it succeed, will it not? So it is only fair to wait and watch. Coming from the Viacom stable, all I can say is it’ll be interesting to see how the channel progresses.”

     

    Nikhil Rangnekar, Joint CEO, Spatial Access said, “It’s going to be challenging for the new player to establish itself, with its new positioning of catering to young adults. It will be interesting to see what differentiation they bring to the genre, as animation and adventure is a game that existing players are already playing.”

     

    Viacom 18 execs, however, are confident of putting up a good show. Mr Haresh Chawla, Group CEO, Viacom 18, said in the official communique, “Sonic further expands Viacom 18’s presence in a demographic bracket that has remained un-tapped, but is probably the biggest influencer on family purchase decisions. Like our other businesses, we are confident of Sonic establishing a dominating presence within the first year of its operations.”

     

    He further added, “The next 12 months will see Viacom 18 in an expansion mode and Sonic is the first step in that direction.” Mr Bob Bakish, President and CEO, Viacom International Media Networks said, “The launch of Sonic is significant in many ways. Not only does it further expand the Viacom 18 Network in India but it also opens up an interesting category for both viewers and advertisers. The Viacom 18 Network can now take pride in being the only entertainment network that has specific brands to entertain viewers across every possible age segment.”

     

    Mr Chawla’s comment on reaching a dominating position is a clear indication that the channel will pump in distribution monies, and of course investments on content acquisition. The plan is to reach 40 million households in India. So distribution and content acquisition are two key areas of investments the channel is looking into, in its bid to be a significant player.

     

    Executive Vice President and General Manager, Ms Nina Elavia Jaipuria said that the channel’s efforts will be to have a large set of loyal viewers and keep them engaged through never-seen-before digital initiatives. Elaborating on the TG, she said, “It is going to be a challenge to hold the attention of our TG – the young adults – ones who are on the cusp of adulthood. They’re rebellious, impatient, tech-savvy, hyperactive, confident and competitive. They’re early adapters, experimental, extremely opinionated and big influencers on matters such as purchase decisions.”

     

    Revenue-wise, it will be both advertising and subscription. Though digitization will help, the channel’s foremost challenge is to bring a wide variety of advertisers, from different categories on the channel.

     

    The tagline for Sonic is ‘Thrills. Guts. Glory.’ For presentation and packaging aspects, UK-based company – Red Bee has been hired. Scarecrow is the creative agency and Vizeum will handle media duties.

     

    December 2011 is when Sonic will go on air. The marketing will roll out soon, it’s going to be a 360-degree campaign to start with and digital initiatives as an on-going strategy to engage and interact with tech -savvy young adults.

     

    As history suggests, in other categories of course, many channels have launched with a bang. On being asked what her expectation were at launch, Ms Elavia Jaipuria chuckled, “Wish I could get 30 percent share and even surpass Nick. On a serious note, it will be only be right to review the channel’s performance post four to five weeks of launch.”

  • Sai Kumar to replace Haresh Chawla as Network 18’s Group CEO

    By A Correspondent

     

    The transition is in place. After the surprise exit of Group CEO Haresh Chawla, trusted aide and Group COO B Sai Kumar, 37, has been appointed successor at Network 18.

     

    This was conveyed to the Network 18 team in an internal circular by outgoing CEO Haresh Chawla. While Mr Sai Kumar will be Group CEO of Network 18, he will also be on the boards of Homeshop 18 and Viacom 18. The respective CEOs of both companies will report to the Board, the memo said, adding that given his (Mr Chawla’s) sharing of time with Viacom 18 in recent times, Mr Saikumar has had rich experience running the Network 18 businesses.

     

    In his assignment as Group COO, Mr Sai Kumar, led management teams across group companies and works closely with business heads to optimize business value and revenue generation.

     

    He has been a core member of the group’s business strategy team and through his decade-long stint has been responsible for providing operational leadership and enabling stellar organic growth across the group’s market leading brands. Mr Sai Kumar has also played an integral role in the various inorganic forays of the group across business verticals.

     

    Prior to joining the Network18 Group, he was with The Times of India Group, where he worked with Times Music, Times Retail and Times FM. He holds an MBA in Marketing and an undergraduate degree in Statistics.

     

    Adds a communique from Network 18:

    In his new role, Sai kumar will be responsible for the strategic and operational management of the Network18 Group. He would have direct responsibility of the Group’s News, Web, Publishing, Factual Entertainment and allied businesses which would include the IBN General News Network, CNBC TV18/ Awaaz Business News Network, Web18, Yellow Pages, Forbes India, AETN18 and the niche magazine stable among others.

     

    Sai kumar will also shortly be joining the Boards of Viacom18 and HomeShop18. The current CEOs and Management Teams of Viacom18 and HomeShop18 will continue to report to their respective Boards. Raghav Bahl, Founder and Editor of Network18 is expected to step up engagement with the Management Teams of Viacom18 and HomeShop18 and Sai kumar will be working closely with him on both of these businesses.

     

    Earlier, as Group COO, Sai kumar was responsible for leading management teams across Group companies apart from being a core member of Network18’s Business Strategy Team. Through his decade long stint, he has been responsible for providing operational leadership and enabling stellar organic growth across the Group’s market leading brands. He has also played an integral role in the various inorganic forays of the Group across businesses.

     

    On this announcement, current Group CEO, Haresh Chawla, said -“I am absolutely delighted to handover the mantle to Sai, who has worked very closely with me for over a decade, as we built the Network18 franchise. He has seen the Network grow from its very early days across various businesses, which has given him a width of experience that is tough to find in the media business. He is an accomplished leader and a true people’s person and I have no doubt that he’ll take the legacy forward to even greater heights. I will always be available to him as a friend and mentor and wish him success. ”

     

    Sai kumar added “It’s an honour to lead this world-beating team at Network18. The next phase of growth promises to be exciting and I look forward to it. Building upon the inspiring legacy left behind by Haresh, we have some very ambitious dreams for the future and we intend to see each one of them fulfilled.”

     

    Sai kumar will be reporting into Founder and Editor, Raghav Bahl in this new capacity.

  • History launches with innovations blitz

    By Dhara Salla

    The History Channel launched its India edition on October 9 as part of a joint venture between TV18 and A+E Networks. The launch is a significant milestone in the Indian media space as it marks an alliance between dynamic television media conglomerate TV18 and factual entertainment biggie A&E Networks.

    Mr Raghav Bahl, Founder and Editor, TV18 said on the occasion of the launch, “We have always believed in making a difference in the domain that we work in and we believe that factual entertainment will emerge as one of the mainstays of the Indian television space.”

    Mr Haresh Chawla, Group CEO, Network18 said, “We believe that the Indian market is ripe for alternative formats and that is one of the reasons for us to bring in channels like History into this market. Factual entertainment is emerging as the new preferred choice across the world and the genre has the potential to become mainstream in India as well.”

    Ms Sangeetha Aiyer, General Manager Marketing, History, told MXM India, “By far this is one of the biggest media launches in the year and most definitely the biggest in the factual entertainment genre, in terms of impact, visibility, engagement, etc across traditional and new media.”

    As a channel, History has transformed itself by using very innovative formats that move away from the traditional concept of History being about dates, B&W footage, World War II etc. That DNA of innovation is being replicated everywhere including the marketing campaign. According to media reports, the marketing spend would be between Rs 150-170 million.

    The string of innovations began with the channel announcing its association with Bollywood star Salman Khan to be the face of the channel in an attempt to broad-base the appeal of History and the factual entertainment genre.

    In terms of Outdoor or Out of Home, innovative formats where the content seems to come alive and appear real will give passersby a first-hand taste of what History is all about. Some examples of engaging outdoor innovations are the Ice Road Trucker bridge replicated on a foot overbridge, Sliced where the anchor actually seems to ‘slice’ the hoarding, Swamp People, which has a brilliant life like cut-out of a crocodile/alligator, and Top Shot where smoke actually comes out of a gun which is part of the hoarding.

    On the programming and the content front, History channel has found out that Indian viewers across demographics are interested in experimenting with alternative forms of content, as far as the entertainment quotient is not compromised upon. The channel is being launched with universal themes that use the premise of history.

    Ms Aiyer said, “It will also announce a few big-ticket local productions that match international scale, very shortly.” The major chunk of the content is currently from the History US catalogue, with an appeal to viewer preferences in India. However, the channel is also experimenting with local production possibilities.

    How would this channel differ from the existing ones in this genre? Ms Aiyer said, “Firstly there is no other History channel in the country. History Made Everyday, the channel’s new positioning, encompasses the breadth of content and themes that History brings to Indian audiences. History here is not just about the past, it’s as much about people making History today.”

    AETN and Network 18 have come together as AETN 18 where Network 18 group holds 51 percent share and AETN holds 49 percent.