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Tag: Hardik Pandya

  • To unveil his brand identity & distinct range of performance wear

    Hardik Pandya teams up with FanCode Shop

    Cricket all-rounder Hardik Pandya unveiled his brand identity and a premium range of performance wear, that will be available exclusively on FanCode Shop.

    Said Yannick Colaco, co-founder, FanCode: “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”

  • Campaign created by Media.Monks

    Hardik Pandya to promote Poco X6 Pro

    By Our Staff

     

    Poco, a company specialised in smartphone brands, is gearing up to launch the Poco X6 Pro model with a campaign theme: #TheUltimatePredator. This campaign film, created by Poco’s creative agency Media.Monks, stars Hardik Pandya.

     

    Said Kiran Ramamurthy, Chief Operating Officer at Media.Monks India: “In this ever-evolving digital age, pushing the boundaries of cinema-grade production has become imperative. Smartphone marketing is constantly trying newer ways to captivate audiences, but most often the retention of such formulaic ads is low. With POCO, the end result is a visual spectacle with unparalleled artistic finesse, that fuels the desire to be part of the tribe and join the hype for the phone.”

     

    Added Himanshu Tandon, Country Head, Poco India: “The X series stands as the cornerstone of our brand, embodying our commitment to pushing boundaries and introducing revolutionary innovations. Hardik Pandya is a name that resonates instantly with India; his never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series. We are confident that his personality will strike a chord with our audience and fans, and in keeping with our brand imagery, his role in the product video will play a crucial part in fostering a sense of community within the POCO tribe. Collaborations like this enable us to be a part of a cultural movement that deeply connects with the millennial and Gen Z audience.”

     

  • Invites consumers to #CheerWithYu's diverse offerings

    Yu & Hardik Pandya unveil new TVC campaign

    By Our Staff

     

    Consumer foods brand Yu released a series of new commercials featuring brand ambassador Hardik Pandya. Channelling the brand’s zero-preservative chef-crafted instant food philosophy, the TVC campaign invites consumers to #CheerWithYu’s diverse offerings and furthers the idea of #AbNoCompromise.

     

    Founders Bharat Bhalla and Varun Kapur jointly said: “Carrying forward the spirit of the ICC World Cup and the festive season, we are excited to launch our new commercials with Hardik. They capture the modern approach of the brand together with Hardik’s cheerful personality perfectly. We are ready to rise and conquer with Yu and its culinary revolution.”

     

  • Unveils new brand positioning with All-Rounder

    Hardik Pandya promotes Onsitego

    By Our Staff

     

    Onsitego, the device care company for electronic devices and appliances, announced a new campaign titled ‘Protection Ka All-Rounder’ featuring cricketer Hardik Pandya.

     

    Said Kunal Mahipal, Founder & CEO of Onsitego: “Powered by easy EMI options, people today buy a Rs. 5000 per month phone vs. a Rs. 80,000 phone paid in one go. In case it gets damaged, the cost of repair can go up to 70-80% of the device price & needs to be paid upfront. Our affordably-priced plans safeguard consumers from such unfortunate expenses. However, in India, only a small fraction of consumers buy protection plans. Our new brand campaign aims to increase consumer awareness about protection plans and underlines the role Onsitego plays.”

     

  • To inspire the new generation to stay active

    Hardik Pandya joins Gatorade family

    By Our Staff

     

    Gatorade announced its association with Hardik Pandya. This partnership comes on the back of Gatorade mission to reiterate the importance of hydration whilst being active.

     

    Commenting on the association, Ankit Agarwal, Associate Director, Energy and Hydration, PepsiCo India, said: “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again   align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”

     

  • Hardik Pandya, Shubman Gill, and Kane Williamson

    Picasso Cinematics ropes in cricketing stars in new TVC

    By Our Staff

     

    Picasso Cinematics, a Mumbai-based production company, has launched its latest TVC starring cricket stars Hardik Pandya, Shubman Gill, and Kane Williamson for Capri Loans.

     

    It is produced and directed by the Nakul Roshan Sahdev (known for Gully Boy and Pagglait) and award-winning filmmaker Kabeer Khurana.

     

    Said Mahesh Chauhan of Salt Brand Solutions: “We were pleased with the execution of the project. The team at Picasso is creative, patient and  highly efficient.”

     

    Added Sahdev: “We’re excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans’ services while showcasing the skills of these amazing cricketers,” said Kabeer Khurana, cofounder of Picasso Cinematics. “Our team worked tirelessly to create a visually stunning advertisement that we’re sure will resonate with audiences.”

     

  • Brand’s campaign encourages consumers to participate and win an Xbox Series S gaming console everyday

    Hardik Pandya is Taco Bell’s brand ambassador

    By Our Staff

     

    Taco Bell, the Mexican cuisine-inspired restaurant brand has onboarded cricket all-rounder Hardik Pandya as its first ever brand ambassador in India. For the campaign, Pandya will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway.

     

    In its third year, this collaboration between Taco Bell and Microsoft Xbox will run from till April 30, 2023 wherein Taco Bell fans and gaming enthusiasts can place order at Taco Bell via dine-in or delivery app and aggregators and stand a chance to win the Xbox Series S, 12-month game pass.

     

    Said Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “Hardik Pandya is one of the world’s greatest cricket superstars, a brilliant athlete, and a wonderful role model. Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours, our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices. We believe the partnership brings together a brand and an athlete who both strive for excellence.”

     

     

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  • To be its brand ambassador

    Hardik bats for LenDenClub

    By Our Staff

     

    Peer-to-Peer (P2P) lending platform LenDenClub announced that it has collaborated with star cricketer Hardik Pandya as its brand ambassador.

     

    Speaking on the association, Bhavin Patel, Co-founder & CEO, LenDenClub said: ‘As a company, we have constantly been evolving to provide the best returns to our customers that transcend from understanding the customer sentiments to creating developments that encourage investing in P2P lending. We wanted to team up with someone who can resonate with LenDenClub as a brand. Having an all-rounder like Hardik on board will help us enhance our vision of ‘maximum returns and mitigate risk’ since he is not just an international sports icon, but also an inspiration to many who delivered on occasion when required.”

     

  • Promo has been conceptualised by in-house team at Disney Star

    Star Sports launches promo film for ICC Men’s ODI World Cup 2023

    By Our Staff

     

    Star Sports, official broadcaster of the ICC Men’s ODI World Cup 2023, launches its new promo featuring India cricketer Hardik Pandya. The three-match ODI series gets underway from January 10th.

     

    The promo, created and conceptualised by the in-house team at Disney Star, is an extension of the fan centric campaign recently launched by the broadcaster. In this fan universe, the enterprising duo of Madhu and Bala assume different roles to try and get as close to Hardik with an endeavour to garner tickets for the upcoming ODI matches. In this film, they assume the role of grounds men curating the pitch to blunt Sri Lankan spin.

     

    A Star Sports Spokesperson said: “2023 assumes greater importance from an Indian context due to the ICC Cricket World Cup at home later this year. We wish to reinvigorate ODI cricket using the bilateral series as tentpoles which can fuel and channelize the support for Team India, leading up to the ICC event. Every bilateral series will be used to grow the chorus of fans through a common narrative and strengthening our #BelieveInBlue proposition. The promo films exemplify the fan universe we are trying to establish through these films which act as voices for Indian fans at large.”

     

  • Launches revolver shaped perfume

    Hardik Pandya chosen Brand Ambassador for Villain

    By Our Staff

     

    Men’s lifestyle brand, Villain, part of Mensa Brands, has announced Hardik Pandya as its Brand Ambassador. Pandya joins the brand to promote its range of fragrances.

     

    Commenting on the association, Ananth Narayanan, Founder & CEO- Mensa Brands said: “If there is anyone who truly embodies the persona of Villain with their badass attitude, incredible style, and never-back-down energy, it’s Hardik Pandya. We are excited to have him onboard and are confident that this association will strengthen the love and cult following that the brand has with its consumers. Villain is on the road to becoming one of the fastest growing fragrance brands of the country and with Hardik joining us, it’s only going to become bigger and better.”

     

  • With Hardik Pandya, Shreyas Iyer and Deepak Chahar

    Britannia Bourbon launches campaign

    By Our Staff

     

    Bourbon has launched its biggest ever campaign by partnering with cricketers Hardik Pandya, Shreyas Iyer and Deepak Chahar.  The brand’s proposition of Original Friendship, Original Britannia Bourbon celebrates the mischievous bonds between real friends. The last time Pandya spoke about his mischief on a television show, he got into trouble, but this is an ad, hence controlled.

     

    Commenting on the launch of the #BourbonFriendsForever campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said: “Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”

     

    Added Sambit Mohanty, Head of Creative – South, McCann Worldgroup: “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”

     

  • IMG already manages Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer

    IMG Reliance will now manage Shikhar Dhawan

    By A Correspondent

     

    IMG Reliance announced that it has signed on cricketer Shikhar Dhawan for an exclusive worldwide marketing and management arrangement. IMG already manages Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya and Shreyas Iyer.

     

    Said Nikhil Bardia, Head-Talent & Sponsorship, IMG Reliance: “Shikhar possesses enormous talent and character, a unique combination that along with cricket will help us build a brand. It is our absolute delight to be representing a talent like Shikhar who ranks amongst the best cricketers India has produced. We have put together a great team around Shikhar, whose expertise across various verticals will help him achieve the goals.”