MxMIndia

Tag: Hardcastle Restaurants

  • The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT

    McDonald’s adds digital to Madison Media mandate

    By A Correspondent

     

    Madison Media has announced that McDonald’s has once again entrusted the agency to handle its digital responsibilities. While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another three years adding digital to Madison’s kitty, notesa communique. The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT.

     

    Said Arvind R P, Director-Marketing & Communications, Hardcastle Restaurants: “The Madison team has added immense value to our brand over the last many years. We are at an important juncture in our brand journey with digital being a strategic pillar of marketing and growth for us. Through this partnership, we hope to create new benchmarks and take the brand to new heights.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “McDonald’s remains one of the most advanced marketers and we are thrilled to be awarded the consolidated account covering the entire Marketing Funnel.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We are really excited to take the partnership to newer heights since Digital has been added to our kitty after a long span of 16 years of handling mass media.”

     

     

  • The episodes will be launched tomorrow, May 15, commemorating Family Day

    McDonald’s India collaborates with TVF’s Screenpatti – HumTum to celebrate Family Day

    By A Correspondent

     

    Hardcastle Restaurants, the master franchise of McDonald’s in West and South India, has collaborated with TVF Screenpatti – HumTum, a series about relatable, emotional, enjoyable ‘slice of the life’ moments of a family for two episodes. The content partnership aims to leverage the occasion of Family Day to build brand affinity and love for McDonald’s.

     

    Notes a communique: “This one-of-its-kind association brings two leading brands in their own spaces together. McDonald’s is known for its service-excellence and innovation in the QSR industry and TVF is known for its creative, engaging and witty content. The episode being released on Family Day titled “Papa actor banana chahte hain” revolves around a middle-aged father taking his son’s help to convince his own father on letting him pursue his passion – acting. The episode showcases how families come together at McDonald’s and emphasizes on the importance of cherishing the present and enjoy moments together.:

     

    The episodes will be launched tomorrow, May 15, commemorating Family Day.

     

     

  • Sagar joins HRPL, master franchise of McDonald’s restaurants in West and South India

    McD appoints Sagar Kargutkar as Director – Mktg & Comms

    By A Correspondent

     

    Sagar Kargutkar

    Hardcastle Restaurants, master franchise of McDonald’s restaurants in West and South India, has announced the appointment of Sagar Kargutkar as Director, Marketing and Communications.

     

    He joins McDonald’s from The Times of India group where in his last assignment was National Lead, Marketing for Times of India’s metro supplements.

     

    Commenting on his appointment, Seema Arora Nambiar, Senior Vice President – Strategy, Innovation & Capability, McDonald’s India (West & South) said: “We are delighted to welcome Sagar to the McDonald’s family. Having successfully led various big-ticket campaigns, he is a perfect fit for this role. His immense knowledge and strong capabilities in brand building and marketing communication will add tremendous value to our ambitious growth strategy.”