By Our Staff
PNB Housing Finance has unveiled a new ad campaign titled ‘Ghar Jaane ki Khwahish’ (Desire to live in your own home) to create awareness about its ‘Unnati Home Loans’. The campaign captures the sentiments of aspiring homebuyers, reiterating Unnati’s core values that are aligned with the government’s vision of ‘Housing for All’.
Said PNB Housing Finance Managing Director and CEO Hardayal Prasad: “Ghar Jaane ki Khwahish campaign strikes an instant connect with the audience showcasing a perfect blend of the visual and emotional element that highlights the spirit of saving money for bigger dreams and celebrating every milestone that comes on the way. The campaign resonates with a large audience touching their sentiments and portraying Unnati’s core values of serving the aspirations of millions who wish to buy their own home. Our unique product Unnati Home Loans offers a quick, affordable and customer-friendly financial solution. We are optimistic that the ‘Ghar Jaane ki Khwahish’ campaign will augur well for our home loan business and stir conversation around the product.”