MxMIndia

Tag: Happy mcgarrybowen

  • All three partnerships have been in effect from August 1

    Suzuki Motorcycle assigns duties to Happy mcgarrybowen, dentsu X & MSL

    By A Correspondent

     

    Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication purposes of the company.

     

    Happy mcgarrybowen, has been roped in as the new creative agency, while dentsu X, would be the media-partners for Suzuki two-wheelers henceforth. Both are a part of Dentsu Aegis Network. MSL India, Publicis Group’s strategic communications and engagement network, also comes on board as the public relation partner.

     

    “These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufactures in India, but also on cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them,” said Sajeev Rajasekharan, EVP, Sales and Marketing at Suzuki Motorcycle India Private Limited.

     

    All three partnerships have been in effect from August 1.

     

  • Donning the tagline 'Car Becho, Best Price Mein' the television campaign features an average male struggling to sell his car

    Happy mcgarrybowen unveils inaugural TVC for CARS24

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has created the first ever TVC for Cars24 Services, featuring Boman Irani as its brand endorser.

     

    Talking on the new campaign, Vikram Chopra, CEO and co-founder, CARS24  said: “Our research indicates that people are now selling their cars in three years, as against five-six earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani’s calibre to be the face of Cars24″.

     

    Added Kartik Iyer, CEO and Co-founder – Happy mcgarrybowen: “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”

     

  • With over 30 years of serving businesses across India, Tally is in an unrivalled position to deal with GST

    Happy mcgarrybowen executes GST-ready campaign for Tally Solutions

    By A Correspondent

     

    Tally Solutions, a pioneer in accounting and business management software, collaborated with Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, to launch its first ever campaign for its GST-ready software. With over 30 years of serving businesses across India, Tally is in an unrivalled position to deal with GST.

     

    Speaking about the campaign, Kartik Iyer, CEO and Co-Founder, Happy mcgarrybowen says, “Working with Tally has been an enriching experience at many levels. As pioneers in the business of Fintech, their insight and view into the GST era is unmatched. Their ability to break anything that is complex down to simple clear points is what makes them the leader undoubtedly. There is a lot to do together. We look forward to doing some great work for them.”

     

  • The TVC campaign based on our tagline, 'Car Becho, Best Price Mein', talks about an average male struggling to sell his car and how Cars24 helps him save his day

    Boman Irani pegs Cars24 to be an efficient & reliable option

    By A Correspondent

     

    Cars24 Services has rolled out its very first TVC featuring Boman Irani as its brand endorser. Developed by Happy mcgarrybowen, the TVC, a 360-degree campaign will run across all national TV channels with a strong presence across mediums.

     

    Elaborating on the campaign, Vikram Chopra, CEO and Co-Founder, Cars24 , said: “Our research indicates that people are now selling their cars in 3-years, as against 5-6 years as was the case earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani’s caliber to be the face of CARS24″.

     

    Added Kartik Iyer, CEO and Co-founder of Happy mcgarrybowen: “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. CARS24 is a focused and specialized player in this domain. They follow a scientific and unique process that allows the seller to get the right price for his car. We chose Boman as, he himself is a passionate car owner. Getting him to live out the doubts in the mind of the customer seemed like an authentic thing to do. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”

     

  • To also handle the creative mandate for the brand’s launch and growth

    Happy mcgarrybowen bags cure.fit’s brand solutions mandate

    By A Correspondent

     

    Health-tech firm cure.fit has awarded its brand solution and creative mandate to Happy mcgarrybowen, the creative agency from Dentsu Aegis Network.

     

    Commenting on the partnership, Mukesh Bansal, co-founder, cure.fit said: “Happy mcgarrybowen has played a key role in helping us arrive at a very powerful brand identity and brand positioning. This is disruptive thinking in brand space and gives us huge advantage as we go about building a consumer brand. Happy team has also played a key role in helping establish cult.fit as a holistic healthcare brand in Bangalore with creative inputs for centre ambience and campaigns for the brand.”

     

    Added Praveen Das, MD and CCO, Happy mcgarrybowen: “We were excited and happy to partner with Mukesh to create a new brand of value together, right from ground upwards. Our talented design team first set out to create an international class brand identity, relevant to the digital world we live in, using global design thinking principles. Subsequently, we also created the look and feel of the world the brand occupies, its tone of voice, brand icons, environmental graphics and packaging that are not only unique but also express and communicate the soul of the brand at all touch points.”

     

    The mandate includes mainline and digital communications and will be managed by the agency’s Bengaluru office. Said Kartik Iyer, CEO, Happy mcgarrybowen: “What Mukesh is doing with cure.fit is truly revolutionary and inspirational. Our country needs a movement like this. Thanks to technology, the vision to do something like this is possible today. We are honoured that he placed his trust in us from day one, where we were brought in to create the launch video of the concept itself. We partnered with him right through the design phase of the entire cure.fit experience and shall also be working with him on launching and brand building all the offerings from the platform. The recent launch of the cult.fit centres with HrithikRoshan was met with a resounding success.”

     

  • He will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects

    Happy mcgarrybowen rejigs. Appoints Samarjit Choudhry as COO – Advertising

    By A Correspondent

     

    Happy mcgarrybowen has announced key structural changes to “further strategise its business approach and strengthen its top-line leadership”.

     

    As part of this change, Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects (SBCP).

     

    On the path ahead, Das said: “The dream here is to use ‘design thinking’ to contribute something unique to design from India and create value for our clients. We also want to help B2B clients with solutions that fall between a digital and communication agency by leveraging technology and creating unique experiences with UI and UX, VR, AR, AI, Machine Learning, IOT (internet of things), etc. In SBCP too, we have been trying to use technology to solve communication challenges even as we patiently engage with continuous research and feedback to create and recreate communication for change. Yes, the process is slow but fulfilling and effective if done well. To accomplish this, we have put together a talented, top-of-line team of experts to deliver results.”

     

    Kartik Iyer, co-founder and CEO – Happy mcgarrybowen, will continue to oversee the advertising discipline for Happy mcgarrybowen. On the developments, Iyer said, “We have always wanted Happy mcgarrybowen to be a hybrid agency with multiple capabilities. Between Praveen and me, we are very clear what we want for Happy mcgarrybowen in the future. So it just makes absolute sense to split forces and give the attention each discipline needs.”

     

    Meanwhile, Happy mcgarrybowen has roped in Samarjit Choudhry as chief operating officer (COO), Advertising. Armed with more than 20 years of experience, Choudhry’s mandate will be to run and grow the agency’s advertising business across the country. Prior to this, Samarjit was with Ogilvy Bangalore where he held the position of chief growth officer. He was also instrumental in setting up Orchard in Bangalore and Black Pencil for the Leo Burnett Group. In his new role, he will report to Iyer.

     

  • Happy mcgarrybowen has been bought on board to manage the integrated communication mandate for Duroflex& fuel the brand's aggressive growth plans

    Happy mcgarrybowen wins creative mandate for Duroflex

    By A Correspondent

     

    Following a multi-agency pitch, Bengaluru based mattress brand Duroflex has appointed Happy mcgarrybowen, now part of Dentsu Aegis Network, as the agency on record to lead the communication mandate.

     

    Duroflex has focussed on offering superior sleep and comfort experience to its consumers by developing innovative products. Today, it has a portfolio of over 30 different products, catering to distinct sleep patterns and comfort requirements of the consumers. Duroflex is also India’s largest exporter of sleep and comfort products.

     

    Mathew Joseph

    Happy mcgarrybowen has been bought on board to manage the integrated communication mandate for Duroflex& fuel the brand’s aggressive growth plans.

     

    On the partnership, Mathew Joseph, Director (Marketing) – Duroflex said, “Over the next few years, we have a range of new and innovative products made for the Indian market that we wish to introduce. It was therefore imperative for us to find a partner who could do justice to the vision we had for these products. We are happy to have found Happy mcgarrybowen, an exciting dynamic partner with who we are confident of achieving what we set out to do.”

     

    Kartik Iyer

    Kartik Iyer, CEO – Happy mcgarrybowen said, “Duroflex is almost like the Amul of mattresses when it comes to its legacy in India. The founders shared with us their plans and vision to absolutely disrupt the category. Nothing excites us more than that. We thank the young team of third generation entrepreneurs for placing their trust in us. We look forward to some exciting new launches in the coming year.”

     

  • Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities

    Happy mcgarrybowen, Ola invite people to #SpeakIndian

    By A Correspondent

     

    Ola, India’s most popular app for transportation, hoisted the Republic Day flag with special fanfare. The company unfurled a campaign it calls ‘Speak Indian’. Described as an initiative to promote local languages, it was launched with a web film on the country’s 68th Republic Day.

     

    Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities.

     

    “Through its cutting edge technology, Ola is proud to have created a platform that allows hundreds and thousands of people from different backgrounds and cultures meet each other every day. Through various innovations and customizations in its products, Ola has been able to create an environment where customers and drivers are embracing the local cultures and in the process creating new memories and experiences. Our #SpeakIndian campaign demonstrates this, reminding every one on how Ola is acting as an unifier of people from different cultures.” said Raghuvesh Sarup, Chief Marketing Officer at Ola.

     

    The film features a nuanced set of moments from across the country’s urban and suburban landscape. Tamilians speaking Hindi, Punjabis trying their hand at Kannada, Malayalis making conversation in Bengali…which is a heartwarming and humorous take on contemporary India.

     

    The initiative rides the extra mile with educational content on Social Media, delivering essential phrases and sentences in different languages. “Nothing makes India more beautiful than the cultural mix that we are as a nation. Ola would be amongst the few brands that gets to experience this day-in day-out across the country. Speak Indian is just an effort to celebrate the uniqueness of every local language and culture,” said Kartik Iyer, CEO of Happy mcgarrybowen.

     

    The film, propagated through social media channels, saw a positive response and was one of the most shared videos, with users chiming in on its relatability and praising the brand’s effort in the direction.

     

     

     

  • The film addresses the average Indian commuter, urging them to look on the bright side of change

    Ola urges consumers to go cashless in latest campaign

     

     

    Ola is all set to help India ride cashless with a multi-channel campaign titled ‘Nahi rukega India. Cashless chalega India’ with which the company aims to motivate people not to stop riding; cash or no cash. Co-created with Happy mcgarrybowen, it addresses the average Indian commuter, urging them to look on the bright side of change.

     

    The campaign is led by a TV ad, complemented by print and digital ads that reinforce the campaign message of – India won’t stop. India will ride cashless. On TV, the message is delivered through a soft and poetic, but compelling style, while print and digital media seek to keep spirits up by running the campaign slogans in prominence.

     

    This is appended by offers that promise cashbacks from partners – HDFC Bank, a host of E-commerce and retail brands and of course Ola Money – Ola’s very own E-wallet.

     

    Said Raghuvesh Sarup, CMO and Head of Categories at Ola:  “Ola‘s vision is to build mobility for a billion Indians, and this requires a deep understanding of the market. One such insight is that today’s young India rapidly embraces new technologies, perhaps faster and more enthusiastically than anywhere in the world, and keeps moving ahead. Further, the campaign comes at a time when a seamless payment option is the need of the hour for citizens. To make payments hassle-free, Ola is offering a range of payment options from cash to credit cards, debit cards and Ola Money, so that India can keep moving.  The campaign also marks Ola’s support to the new demonetisation drive launched to eradicate black money and uphold the nation’s security.”

     

    Added Kartik Iyer, CEO at Happy mcgarrybowen: “Brands have always been a mirror to society. Given the trying times, we wanted to make sure we send out a positive message to Ola’s customers. Ola has always believed in delivering progressive change to society. With this opportunity we wanted everyone to know Ola is there as a trusted partner through every journey we embark on as a nation.”

     

  • Developed and executed by Happy mcgarrybowen, the story of the commercial is built around the concept of celebrating the festival that is you

    ‘You are the festival’, says Jabong in its festival campaign

    By A Correspondent

     

    Leading online fashion retailer Jabong launched its nationwide festive brand campaign – “You Are The Festival”. Extending Jabong’s brand philosophy of ‘Be You’ to the festive season, this will be a part of a 360-degree marketing campaign across media.

     

    Developed and executed by Happy mcgarrybowen, the story of the commercial is built around the concept of celebrating the festival that is you. The campaign combines the themes of festivity, colour, togetherness and homecoming with Jabong’s wide range of fusion wear to colourful and stylish effect.

     

    Says Rahul Taneja, Chief Business Officer, Jabong, “This festive season we connect with our customers by evoking the essence of festivities by celebrating who we are – to proudly BE YOU! And no matter what your sense of style, Jabong is your go-to fashion destination. We are delighted to be able to be a part of this festival season with this vibrant presentation of Jabong and look forward to our customers connecting with the brand through this campaign.”

     

    Talking about the creative process involved in the TVC, Kartik Iyer, CEO, Happy mcgarrybowen said, “We’re really excited about working with Jabong on this campaign. As an agency we have always had a keen interest in fashion. It was also a challenge of sorts, because we wanted to bring something new to the campaign without losing the essence the brand already enjoys in the minds of followers. It was an absolute blast creating this campaign from the word go. It has all come together pretty well. I’m sure the uniqueness of it all will resonate well with everyone.”