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Tag: Happy mcgarry bowen

  • Conceptualized and scripted by Happy Mcgarry bowen, the TV commercial will be aired across leading channels

    Jabong’s new campaign promotes its upcoming ‘Big Brand Sale’

    By A Correspondent

     

    Jabong has launched its new marketing campaign to promote the fourth edition of its Big Brand Sale, which will be held from July 27 to 30. Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in January and July to mark the end of on-going season.

     

    Conceptualised and scripted by Happy Mcgarrybowen, the campaign will cover multiple media and platforms. Said Gunjan Soni – Head of Jabong: “The fourth edition of BBS – Jabong’s flagship sale event is going to be bigger and better than ever before with innovations like 100% cash back, VIP Slots, lightening deals. The TVC attempts to capture this magic in a uniquely Jabong way. The campaign theme is based on the very essence of BBS which promises an extraordinary experience for our customers by making the biggest global and Indian brands available at out of the world discounts. The TVC beautifully captures this Jabong world where fashion is the way of life.”

     

    Added Gaurav Kackar, Head of Brand at Jabong: “The campaign communication is based on a simple consumer insight that when you dress well, you feel on top of the world. The TVC, set in a spatial backdrop, depicts the Jabong promise to offer an out of the world shopping experience to its customers this BBS. It’s a first-of-its-kind approach to creatively capture the brand essence and highlight the key sale callouts, which we believe will resonate very strongly with our consumers.”

     

    Said Kartik Iyer, CEO of Happy mcgarry bowen: “In a typical situation this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client agency and director.”

     

     

  • Actor Sumeet Vyas plays the lead role depicting ‘expectations vs reality’ for a common man

    Van Heusen Innerwear launches its ‘Summer #Skinwear’ campaign

    By A Correspondent

     

    Van Heusen Innerwear and Athleisure has launched its ‘Summer #Skinwear’ campaign that highlights the new innerwear collection and depicts smart interplay between expectations and reality.

     

    Said Puneet Kumar Malik, COO, Innerwear business, Aditya Birla Fashion and Retail: “As a business, Innovation is at the core of our strategy, and with the power of digital storytelling and contextual targeting, we have built connect with the intended consumer group at the right time. We wanted to ensure the product attributes stand out and show the customer how we address their everyday pain points.”

     

    The digital ad film was conceptualised and executed by Happy McGarry bowen. Said Added Naren Kaushik, Creative Director, Happy McGarry Bowen: “Summers stand for cold drinks, vacations, beaches and holidays. Summers also stand for heat, humidity, sweat, odour and discomfort. This dichotomy of summer is the genesis of the digital film ‘Expectation vs Reality’. He journeys through his day bearing the brunt of the heat when ideally; he would like to have it differently. The message we wanted to send home was that the summer we want and the one we get are quite different. At least, when it comes to men’s innerwear, Van Heusen now has it sorted with its Anti-Bacterial #Skinwear.”

     

     

  • The 360-degree marketing campaign has been designed to drive communication around the brand’s flagship sale

    Jabong pushes its ‘Big Brand Sale’ with a pan India integrated campaign

    By A Correspondent

     

    Jabong has launched its multimedia advertising campaign for the third edition of ‘Big Brand Sale’ to be held from January 25 to 28.

     

    As part of the campaign, Jabong has launched a 30-second television commercial, where the ‘Big Brand Sale’ is depicted in a medley of fashion montages with a rap song, providing the beat for “Ho tayar for the Big Brand Sale”.

     

    Conceptualised and scripted by Happy Mcgarry bowen, the TV commercial would be aired across leading channels, covering GEC, lifestyle, music, entertainment, English and Hindi movies. The television commercials will also run in five- and 10-second stings across select channels to drive frequency and reach. In addition, the campaign also covers print, radio, outdoor DTH (Airtel & Tata Sky) and digital, with OOH across eight cities.

     

    Said Gunjan Soni, Head – Jabong: “Jabong’s Big Brand Sale is all about celebration of style or swag. The campaign strongly captures the essence of Jabong as the curator of high fashion with its portfolio of top Indian and Global brands, besides emphasizing on the upcoming Big Brand Sale and its offers. Jabong has always been associated with Bold Fashion and Global Brands. Fashion that is an expression and extension of your inner self. The campaign beautifully communicates the theme.”

     

     

  • The campaign is Fastrack's appeal to its audience to break free from the social facade

    Fastrack asks consumers to ‘Shut the fake up’ in latest campaign

    By A Correspondent

     

    Happy McGarry bowen has unveiled the latest film for Fastrack titled ‘Shut the fake up’. With this campaign, Fastrack challenges the norms and carves a pathway for millennials.

     

    Speaking on the new direction, Suparna Mitra, Chief Marketing Officer at Titan said: “Following our tradition of being in tune with the language of the youth, this campaign fits in, seamlessly. Fastrack has always spoken the language of the youth and this TVC is no exception. Set in a relevant background, the film represents many quintessential elements to today’s youngster; from a simple chat, to actually meeting the person. The TVC borrows from the archetypal ‘boy meets girl’ narrative and showcases two versions of your life – with and without Fastrack.”

     

    Added Ayushman Chiranewala, Head of Marketing, Fastrack: “Fastrack being a young brand has always been the candid voice for the millennial generation. The brand has always stayed true to being unapologetic and bold in its communication. The new ‘Shut the Fake Up’ campaign is testament to the brand’s longstanding philosophy of being true to yourself and breaking status quo. As part of the larger campaign, the brand looks to ignite amongst its audience the thought of living their lives on their own accord, and we at Fastrack celebrate this individuality.”

     

    Said Kartik Iyer, CEO Happy Mcgarry bowen: “The common thread we found was that the youth today are less and less afraid of baring themselves and showing who they truly are. We thought this was a great point of view for Fastrack to stand up and own.”

     

     

  • Ropes in Jay Gala and Bodhisatwa Dasgupta to lead

    Happy mcgarrybowen launches its Delhi-Gurgaon operations

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has expanded its footprint into the Delhi-Gurgaon region in an attempt to serve its existing clients better and to partner with more clients in the future.

     

    The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta in leadership roles. Gala, who comes armed with over ten years of experience with Creativeland Asia and production thereafter, will be handling the agency’s business operations. Dasgupta, who has previously worked with JWT, Wieden+Kennedy (W&K) and Ogilvy, will be leading the creative efforts for Happy mcgarry bowen.

     

    “I am super excited to be a part of the Happy mcgarrybowen family. It has created exceptional work in the last decade. I look forward to partnering with the very talented team to deliver the agency’s vision and invigorate growth. I can’t wait to roll up my sleeves, get into the thick of things and get ready for Happy times ahead,” said Gala.

     

    Added Dasgupta: “There’s something about the word ‘Happy’. Something bright, friendly, cheerful, ridiculous, sunshiny. Here is an agency that at the heart of it, wants to create happy ideas. Joining Happy was a no-brainer. I’m excited and scared. Excited to create a unique kind of work, for a unique set of clients. And scared that I may have bitten off more than I can chew. Thankfully, there’s the infectious energy of the entire agency to get me by.”

     

    Said Ashish Bhasin, Chairman and CEO – South Asia, Dentu Aegis Network: “Happy mcgarrybowen has been expanding rapidly and it is brilliant to see them enter the Delhi NCR market, which today has some of the largest clients. And what an entry! A big bang entry with the Suzuki two wheelers win and several more in the pipeline. I think this is a great step in Happy mcgarrybowen’s success path and in many ways, will transform the Delhi creative agency scenario as there are relatively few future-looking, new age creative agencies in that market.”