MxMIndia

Tag: Happy Finish India

  • Shoppers in Mumbai, Bengaluru, Kolkata, Delhi NCR and Chennai engage at a live activation event for Eno Cooling's Freeze-Off campaign

    GSK concludes activation event for Eno on a high

    By A Correspondent

     

    This season creative experts converged to create a live interactive brand experience for Eno Cooling which leveraged augmented reality with its “Freeze-Off” campaign for the Enorange of antacid offerings. The event had taken place in a span of five weeks at five metros.

     

    Through the use of mall space, cameras and AR trackers, shoppers and passers-by alike could interact with visuals on display by dodging animated chilli monsters that are live-streamed on a large LED display. While the sensors detect a participant’s presence, the large display overlays a series of computer-generated chillies and scorching environments wherein the participant has to manoeuvre.

     

    On creating the AR experience, Ashish Limaye, CEO APAC, Happy Finish India said: “The level of creative execution in building an augmented reality experience for consumers is taking a step further in the marketing fraternity and especially that of India. Although such a technology is in a relatively nascent phase, its high level of engagement makes the campaign all the more memorable and fun for consumers. It is great to see creative minds collaborating on this event.”

     

    Speaking from a vantage point of creative execution, Gurmit Singh, Regional Account Director, Havas Asia Pacific, commented: “The goal in building this interactive experience is to convey a strong message to the consumer. Our consumer would spend more time in engaging with this kind of content, and at the same time, the delivery of this engagement is something we can entrust in interactive and cutting edge digital formats such as augmented reality. Our successful collaboration with various other creative specialists also makes this campaign a good example of how interactivity is adopted in a market like India.”

     

  • Krishnani mandate is to drive growth across all product portfolios of in Happy Finish for the Indian market

    Happy Finish appoints Rajiv Krishnani as Business Head

     

     

    Happy Finish has announced the appointment of Rajiv Krishnani as Business Head for Happy Finish India.He was until recently Director and Business Head the Astarc Group’s Classic Retail.

     

    Said Ashish Limaye, CEO APAC, Happy Finish: “Happy Finish as a brand has grown significantly in India. Over the last five years, we have meticulously worked with brands, agencies and the creative fraternity to help them translate their creative vision into reality. Happy Finish India is at a stage where we need to leapfrog into the next expansion phase, scaling up our business to blend in creativity with technology. In Rajiv, we found the right blend of business acumen coupled with common sense. He is young and eager to take charge which is what today’s business needs. His mandate is to work closely with me and the team in India to help Happy Finish scale up on our work and business growth. I am certain that with his skills, it is only a matter of time until Happy Finish 2.0 will be revealed to the world.”

     

    Said Krishnani: “I am obliged to Ashish and the management of Happy Finish for giving me this wonderful opportunity to spearhead the sales and business operations for the Indian market. With the ever-growing need for expert image retouching and CGI imagery, along with the influx of the assured future of marketing & advertising – 360, VR, AR – in our market, I find myself with a brilliant opportunity to lead our highly experienced and talented workforce at HF India. I can assure our clients, both continuing and new, of us being a driving force for their creative and marketing campaign efforts. I look forward to working with you!”