By A Correspondent
In these intolerant times, playing with the lyrics of an ever-so-popular nationalistic song, may be the wrong thing to do. But, heck, this is celebrating what appears to be a significant achievement for India. The McCann Erickson Mumbai creative for Happy Dent Teeth Whitening Gum titled “Happy Dent Palace” is in Gunn Report’s 20 Best Commercials of the 21st Century.
The results were based on a public pulled on who voted on a list 30 candidates with provision made for other nominations, The Gunn Report has been able to select the Reel of The 20 Best Commercials of The 21st Century So Far (here!). The reel complements the much-viewed Gunn Report collection of The 100 Best Commercials of The 20th Century.
Sharing the honour equally, the 20 ads (from 2000 to 2015) and their creators are:
BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires
Budweiser, “Wassup/True”, DDB, Chicago
Cadbury’s Dairy Milk, “Gorilla”, Fallon, London
Canal+, “Closet”, BETC Euro RSCG, Paris
Canal+, “The Bear”, BETC Euro RSCG, Paris
Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles
Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto
Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London
Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai
Honda, “Cog”, Wieden & Kennedy, London
Honda, “Grrr”, Wieden & Kennedy, London
John West Salmon, “Bear”, Leo Burnett, London
Metro Trains, “Dumb Ways to Die”, McCann, Melbourne
Nike, “Tag”, Wieden & Kennedy, Portland
Nike, “Write The Future”, Wieden & Kennedy, Amsterdam
Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland
Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan
Sony Bravia LCD TV, “Balls” Fallon, London
Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin
Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg
Needless to say, Prasoon Joshi, chairman, McCann Asia-Pacific, and CEO, McCann Worldgroup India is ecstatic. Really feels good, he said in response to a text.
Commenting on the 20 Best Commercials of the 21st Century So Far, Donald Gunn, Founder of The Gunn Report says, “We’re delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years.”
“Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights,” added Donald Gunn.