MxMIndia

Tag: Happy Creative

  • HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content

    HolidayIQ appoints Happy Creative its creative partner

    By A Correspondent

     

    Bangalore based Happy Creative Services has notched up the communication mandate for online travel community HolidayIQ.

     

    This win comes close to the agency’s recent announcements of winning the creative and digital mandates for hyper local discovery platform LookUp.to and the amusement park brand Wonder la.

     

    HolidayIQ is India’s largest travel community and holidays recommendation engine powered by user-generated content. Travel information is generated through varied forms of content including reviews, photographs, videos and interactive travel forums, connecting travellers to each other and to hoteliers, tour operators and online travel agents.

     

    Diptakirti Chaudhuri

    Commenting on the creative partnership, Diptakirti Chaudhuri, CMO at HolidayIQ said, “Holidays are a happy – pun intended – experience and HolidayIQ is in the business of making them perfect. We plan to communicate our offering – holiday reviews, information and options – to a large number of Indian travellers and be the first stop in their holiday planning. We are looking forward to working with Happy Creative Services, a creative powerhouse known for their stellar creds in building digital brands.”

     

    Kartik Iyer

    On the association with HoiidayIQ, Kartik Iyer, Co-Founder and Chief Executive Officer said, “Creating a category is always fun and exciting. HolidayIQ has been in this business, that too ahead of its time in India. Now it’s our job to take the magic of the brand to its consumers. The travel and holiday category is growing year on year, pushing the importance of holidaying for every kind of consumer. Unearthing the little joys of all trips, no matter how big or small, is at the core of it all. We look forward to creating some great work on the brand.”

     

    Praveen Das

    On adding the HolidayIQ brand to their portfolio, Praveen Das, Co-Founder and Chief Creative Officer, said, “As an integrated agency, we understand business objectives and match it with creative output across media. We have a young team with a proven record of building technology brands. We are excited to partner with Holiday IQ and create clutter breaking communication that not only resonates with viewers but inspires them to go on a holiday.”

     

  • Move aimed towards revitalizing the brand ahead of the launch of its social multipurpose wallet

    TranServ appoints Happy Creative its creative agency

    By A Correspondent

     

    Mobile digital payments company TranServ announced the appointment of Hyderabad-based Happy Creative Services as its creative partner. The move comes ahead of the launch of TranServ’s social multipurpose wallet and will look to revitalize the company’s existing brand proposition in order to facilitate a better customer connect with the Indian users.

     

    Through this new social multipurpose wallet, TranServ aims to turn the Indian digital payments industry on its head by incorporating a social angle into digital transactions. The wallet is expected to be a huge hit with the smartphone-friendly mobile population of the country and will push forward TranServ’s aim of creating a ubiquitous, holistic digital payments ecosystem in the country.

     

    Speaking on the announcement, Asutosh Upadhyay, Head-Marketing & Product, TranServ, said, “As TranServ forays into the B2C market segment, we are looking to re-position our existing brand proposition to provide a more personal connect to the new segment of users. Bringing Happy Creative is a calculated decision that would give us an outsider’s perspective into the digital payments industry. This will help us garner more insights into the consumer psyche, which can then be leveraged to overcome traditional communication hurdles and will translate into products that can resonate better with the Indian population.”

     

    Praveen Das, Co-founder and Chief Creative Officer, Happy Creative, commented, “Everyone uses money, but the communication has always been limited to older groups. It is only now that finance is becoming a mass offering across age groups, and we are thrilled to be part of this flux. Having designed brands in the digital space, we are especially excited for TranServ because we have done a complete re-branding of the brand’s name, positioning, and identity creation. We are now looking forward to how our efforts pan out in the digital ecosystem.”

     

    TranServ currently leverages innovative, easy to integrate APIs to deliver the best payments solutions to big, medium and small businesses across the country. With its social mobile wallet loaded with features such as referral-based incentive programmes, funds transfer from one wallet to another, money transfer from wallet to the bank account, reward redemption through rewards management companies, and social gifting,

     

  • The annual marketing spend on the portfolio is estimated to be around Rs 50 crore

    Joy opts for Happy

    By A Correspondent

     

    Following a multi-agency creative pitch, Kolkata based Joy Cosmetics has appointed Happy Creative Services, Bangalore to lead the creative mandate for them.

     

    The portfolio consists of multiple variants of face wash, face scrubs, face packs, creams, lotions and shampoos, catering to different personal care requirements. The annual marketing spend on the portfolio is estimated to be around Rs 50 crore.

     

    The retail footprint of the brand includes both general and most notable modern trade outlets across 23 Indian states. Rajasthan, Madhya Pradesh & Uttar Pradesh are the strongest markets. The brand is also available in Nepal, Bangladesh, Pakistan, Afghanistan, Sri Lanka, Middle East & Africa.

     

    Bollywood actor Anushka Sharma has been endorsing Joy Skin Fruits Face Wash range since 2012.

     

    Poulomi Roy

    Poulomi Roy, Head Marketing Joy Cosmetics said, “The personal care market in India is still at a nascent stage in comparison to the developed countries and there is ample growth opportunity in years to come. Joy perhaps being one of the very few Indian companies who is purely into the personal care space and is here to stay as a prominent player. Keeping this objective in mind year 2015-16 is a crucial year for the company; some strategic alignments have taken place within the organization and also with our partners, having Happy on board is a part of this process. We believe the young energetic team of Happy will play a vital role to help brand JOY achieve its defined milestone.”

     

    Kartik Iyer

    Speaking on the association, Kartik Iyer, CEO and Co-Founder of Happy Creative Services said, “It’s an honour to be chosen with a brand like Joy Cosmetics. The fact that they were open minded about working with an agency based in another city itself proves that they are a forward thinking organisation. We look forward to breaking some category codes and giving birth to a fresh new brand in the personal care space. And if you haven’t cracked the Happy-Joy joke yet, we already have.”

     

  • The campaign highlights the evolving consumer usage pattern for cabs – from planned travel to spontaneous movement

    Ola unveils first-ever brand campaign – Chalo Niklo

    By A Correspondent

     

    Ola has launched its nationwide marketing campaign titled ‘Chalo Niklo’. Created by Happy Creative Services, the multi-channel campaign aims to position Ola as the go-to transport platform of choice for travel needs across cabs, autos, taxis etc.

     

    Launched in 2011, Ola is currently present across 60 cities with over 60,000 cabs on its platform. Ola has also added Mumbai’s iconic Kaali-Peeli taxis and India’s ubiquitous auto-rickshaws across Bengaluru, Chennai, Pune and Delhi to their roster.

     

    Ola has pioneered the concept of on-demand personal city transportation in India by creating cutting-edge technology for the customer and the driver. With India’s first mobile app for cab booking and the largest fleet across the country, Ola promises customers a cab of their choice quicker than ever. The Chalo Niklo campaign has been conceptualized to bring this alive across all mediums.

     

    Sudarshan Gangrade, Vice-President Marketing, Ola said, “Chalo Niklo is a theme that the smartphone generation will relate to. We believe personal transportation is like any other daily use product or service. Traditionally, cabs were being considered by customers for one-off or planned travel but with Ola’s mobile app available, consumption patterns have significantly changed. Customers can get a cab, taxi or an auto when there is an immediate need to leave, with just one touch on their smartphone. The Chalo Niklo campaign captures this very insight, highlighting the fact that the need to leave can arise any time. This is brought to life with a 360 degree integrated marketing approach. We are excited about this campaign and are confident, this will strike an instant chord with our consumers.”

     

    “We are proud and excited to launch Ola’s first brand campaign and with their presence in over 60 cities now, we think this is just perfect timing! ChaloNiklo is a simple yet a very interesting and colloquial way to connote how Ola addresses a consumer’s need to leave in an instant from just about anywhere! The brand has many plans in the months to come and we hope to create more exciting work to help Ola achieve its goals,” said Kartik Iyer, CEO & Co-founder of Happy.

     

    The campaign is being run across TV, Radio, print and outdoor with a special focus on social media through Ola’s media agency, Motivator World.

     

  • Young Guns 2011 announces the winners – India nets 3 bronze; 2 for Leo Burnett and 1 for Happy Creative.

    Leo Burnett bag two Young Guns bronzes

    By Shubhangi Mehta

     

    The winners for Young Gun Awards 2011 have been announced. Leo Burnett was awarded 2 Bronze Bullets and 2 Finalists, Happy Creative awarded one Bronze Bullet and Ogilvy&Mather managed 1 finalist, from India.

     

    Leo Burnett India has been awarded Bronze for Tide “Fold a Stain” Campaign in Art Direction categorty, team Ganesh Nayak, Amod Dani and a Bronze for Bajaj Irons “Fold Aide Box” Packaging in Design category,team Nadine Pereira, Zainab Karachiwala, Payal Juthani, Anirban Sanyal. Heinz “Sketchup” managed to be in the finalist category, team, Ganesh Nayak, Amod Dani.

     

    KV Sridhar aka Pops said, “it’s always good when young people are recognised since it is an assurance not just for the present but for a great future as well. We are happy that Leo Burnett worldwide has also won YoungGuns 2011 Network of the Year which proves that it is the agency encouraging the youth”.

     

    Ogilvy & Mather’s Anupama Sirsalewal, finalist for Unbearably Sour, Gun, Snake, Gullotine in the Illustration Campaigns category.

     

    Happy creative has been awarded Bronze Bullet.

     

    Agency Tally for India is as follows:

    Leo Burnett:                2 Bronzes + 2 Finalists

    Happy Creative:           1 Bronze

    Ogilvy:                             1 Finalist