MxMIndia

Tag: Hanoz Mogrelia

  • Reaffirms 'Paani pe sabka haq hai', as it reopens!

    Wunderman Thompson campaigns for Water Kingdom

    By Our Staff

     

    Water Kingdom has opened its doors for the general public once again, with the ‘Paani pe sabka haq hai’ campaign. The 360° campaign has been conceptualised by Wunderman Thompson Mumbai.

     

    Talking about the campaign, Hanoz Mogrelia, Senior VP & Executive Creative Director, Wunderman Thompson Mumbai, said: “Summer is here. Water Kingdom is reopening after two years. The pandemic is at an end. Masks are not compulsory from tomorrow. Our line Paani pe sabka haq hai rings true in every sense.”

     

    Added Paresh Mishra, President – Business Development at the entertainment park company: “We are taking utmost care of all our customers and staff after coming out of Covid19. Our water is hygienically cleaned throughout the day, and all Covid related precautions are maintained, our partners at Wunderman Thompson has created a wonderful campaign welcoming guests back to the water park, we were particularly happy with the theme –  ‘Paani pe sabka haq hai’. ”

     

  • The campaign emphasises on Go Cheese being a common ingredient in everyday edibles

    Parag Milk Foods unfolds cheese story in latest ad film

    By A Correspondent

     

    Parag Milk Foods announced the launch of a new GO Cheese campaign, #HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

     

    Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy, Sales & Marketing, Parag Milk Foods said: “Go Cheese is India’s second-largest cheese brand. We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are the largest suppliers of cheese to major QSR (Quick Service Restaurants) and through this TVC, we are just starting to create conversations on Go Cheese being the common ingredient in all your favourite tasty snacks. We are confident that the campaign will resonate well with all food lovers.”

     

    Commenting on this, Samarth Srivastava, Senior VP & EBD and Hanoz Mogrelia, Senior VP & ECD, Wunderman Thompson Mumbai said: “We deliberately chose three different generations consuming delicious food in three different scenarios… so that the main idea landed better when it was revealed that all three were consuming Go Cheese. We had a super clear brief and we have tried to make the film interesting. If there is one thing we want people to relate to after being exposed to this TVC, it is to know that there is #HarTastyCheezMeinGOCheese.”

     

     

  • The campaign emphasises on Go Cheese being a common ingredient in everyday edibles

    Parag Milk Foods unveils latest ad film for Go Cheese

    By A Correspondent

     

    Parag Milk Foods launched its latest ad film for Go Cheese titled, #HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

     

    Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy, Sales & Marketing, Parag Milk Foods Ltd. said:  “Go Cheese is India’s 2nd largest cheese brand. We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are the largest suppliers of cheese to major QSR (Quick Service Restaurants) and through this TVC, we are just starting to create conversations on Go Cheese being the common ingredient in all your favourite tasty snacks. We are confident that the campaign will resonate well with all food lovers.”

     

    Said Samarth Srivastava, Senior VP & EBD and Hanoz Mogrelia, Senior VP & ECD, Wunderman Thompson Mumbai: “We deliberately chose three different generations consuming delicious food in three different scenarios… so that the main idea landed better when it was revealed that all three were consuming Go Cheese. We had a super clear brief and we have tried to make the film interesting. If there is one thing we want people to relate to after being exposed to this TVC, it is to know that there is #HarTastyCheezMeinGOCheese.”

     

     

  • Campaign wants investors to realize "Mutual Funds SahiHai"

    AMFI goes multimedia to up MF awareness

    By A Correspondent

     

    Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India launched a comprehensive media and communication campaign, as a part of the mutual fund industry’s investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.

     

    The campaign was launched by G Mahalingam, Whole Time Member, SEBI. Speaking at the launch event, Mahalingam said: “It is for the first time in the history of financial services, that all industry participants have come together to promote the category. This campaign makes it easy for common public to understand about mutual funds and dispels many myths around them.”

     

    On the occasion of the launch, AMFI Chairman, A Balasubramian said: “There is a need to encourage households to shift from physical savings to financial avenues, especially mutual funds. With this objective in mind, under SEBI’s guidance, AMFI has launched this investor awareness outreach program. I am sure the public will find these simple but powerful messages very thought provoking and will be encouraged to start investing in mutual funds.”

     

    J. Walter Thompson (JWT), was entrusted with the creative work for the campaign. Speaking at the event, Rajesh Gangwani, Managing Partner of JWT, said: “We see this as a big platform idea which is multi-layered, multimedia and multi –narrative and can run over a long time frame. We are confident it will create the desired awareness about the mutual fund category and behavior change in terms of driving persuasion.”

     

    Adding further, Hanoz Mogrelia, VP & ECD, JWT Mumbai, said: “Sahihai may seem like a very simple idea. But, to execute this idea, we had decided to stay in the space of warm, real conversations between friends. We shot eight commercials over a fortnight using absolute ‘non-models’, we shot at real locations, using live sound recording. The client team must be commended for the tremendous faith they have reposed in this idea; and backing it with such a massive ad campaign.”

     

  • The commercial talks about men realising and appreciating the multi-tasking women who take care of their family members

    Parag Milk Foods salutes womanhood; unveils #CookForHer campaign

    By A Correspondent

    Gowardhan Ghee from the house of Parag Milk Foods Ltd has launched a campaign #cookforher to salute womanhood by expressing gratitude towards women by cooking a special recipe for their loved ones to celebrate International Women’s Day 2017.

    Crafted by JWT, the commercial talks about men realising and appreciating the multi-tasking women who take care of their family members keeping in mind their needs and liking.

    Commenting on this campaign, Akshali Shah, VP-Sales & Marketing, Parag Milk Foods Ltd. Said: “Women in every relation be it mom, sister, friend, wife plays a pivotal role in our lives. Yet, we have all at least once taken them for granted, forgetting their contributions in our lives. To break this attitude, Parag Milk Foods has launched its #CookForHer initiative. Through this, we want men to not just better understand but appreciate the contribution of women in their lives. Through this campaign, we appeal to all men to express their gratitude and reciprocate this love by cooking her favourite recipe for the ‘special’ women in their life and make them feel loved and appreciated on this Women’s Day. We at Parag Milk Foods salute all women, and hope this initiative will make them feel special.”

    Said Hanoz Mogrelia – VP and ECD, J Walter Thompson, Mumbai: “#CookForHer is a very finely balanced film, and we had to take a lot of care in getting the execution just right. We wanted men to realise what women do for them every day, but at the same time, we did not want to make men feel guilty about how they have behaved so far. We also wanted to make sure that women do feel special while ensuring that we do not come across as patronising in our approach to them. This is all about a sweet realization and the ensuing appreciation for the role that women play in men’s lives.”

     

  • The commercial talks about men realising and appreciating the multi-tasking women who take care of their family members

    Parag Milk Foods unveils #CookForHer campaign

     

     

    Gowardhan Ghee from the house of Parag Milk Foods Ltd has launched a campaign #cookforher to salute womanhood by expressing gratitude towards women by cooking a special recipe for their loved ones to celebrate the International Women’s Day on March 8, 2017.

    The company plans to release its new commercial across social media platforms on this occasion. Crafted by JWT, the commercial talks about men realising and appreciating the multi-tasking women who take care of their family members keeping in mind their needs and liking.

    Commenting on this campaign, Akshali Shah, VP-Sales & Marketing, Parag Milk Foods Ltd said: “Women in every relation be it mom, sister, friend, wife plays a pivotal role in our lives. Yet, we have all at least once taken them for granted, forgetting their contributions in our lives. To break this attitude, Parag Milk Foods has launched its #CookForHer initiative. Through this, we want men to not just better understand but appreciate the contribution of women in their lives. Through this campaign, we appeal to all men to express their gratitude and reciprocate this love by cooking her favourite recipe for the ‘special’ women in their life and make them feel loved and appreciated on this Women’s Day. We at Parag Milk Foods salute all women, and hope this initiative will make them feel special.”

    Said Hanoz Mogrelia – VP & ECD, J.Walter Thompson, Mumbai: “#CookForHer is a very finely balanced film, and we had to take a lot of care in getting the execution just right. We wanted men to realise what women do for them every day, but at the same time, we did not want to make men feel guilty about how they have behaved so far. We also wanted to make sure that women do feel special while ensuring that we do not come across as patronising in our approach to them. This is all about a sweet realisation and the ensuing appreciation for the role that women play in men’s lives.”