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Tag: Hanley King

  • Mallikarjun Das & Tanmay Mohanty to be Group CEOs of Starcom India & Zenith. Hari Krishnan quits, Hanley King moves to global position

    Publicis Media restructures ops, top deck

     

    By A Correspondent

     

    Publicis Media has announced the appointments of Group CEOs for its two key constituents in operation in India: Zenith and Starcom. Mallikarjun Das will head Starcom India and Tanmay Mohanty will head Zenith.

     

    Meanwhile, Starcom Chairman Hanley King has moved to a global role within Publicis Media. His role is taken over by Das. Zenith Managing Director Hari Krishnan is moving on from the organisation.

     

    Announcing the new structure and leadership announcements, Publicis Media CEO Anupriya Acharya said:  “One of the greatest strengths of our new organisation in India is its team of leaders, all of whom have proven track record within our system, ” adding: “The new structure is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.

     

    Publicis Media India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely: Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

     

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.

     

    The key appointments announced are:

    Reporting to Das are Sarfaraz Khimani and Pallav Jain, Co-CEO Performics.Convonix and Basabdatta Chowdhuri who takes on the role of National COO, Starcom India.  Mayoori Kango will be MD Performics.Resultrix, reporting to Mohanty.

     

    Meanwhile, some centralised functions have been outlined: Dnyanada Chaudhari will lead Publicis Media Exchange,  Santosh Ghosh will lead Data, Technology and Innovation, Aarti Bharadwaj will lead Analytics, Research and Insight, Gautham Pingali will lead Business Transformation and Content Communications will be led by Anushree Chandran.

     

    At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.

     

  • The forum was especially relevant in the context of the digital revolution that the country is undergoing and the resultant impact on the financial sector

    ‘Financial Services Forum’ unravels new frontiers in digital

    By A Correspondent

     

    The ‘Financial Services Forum’, an event jointly hosted by Facebook and Publicis Groupe in India, had many key learnings for brands in the banking, financial services and insurance categories (BFSI).

     

    The event included leaders from Facebook and Publicis, as well as marketers from the BFSI segments, and there were discussions on how to best leverage Facebook as a powerful tool in performance marketing, segmentation of consumers and extrapolation of data, personalized marketing, creative and visual storytelling and effective use of Facebook’s ad serving platform Atlas.

     

    This forum is especially relevant in the context of the digital revolution that the country is undergoing and the resultant impact on the financial sector. There are over 200 million internet mobile connections in India – estimated in June this year, over 150 million in last October. There will be over 600 million smart phones by 2019. Every avenue remains transformed for the BFSI sector, be it transactions or marketing or creation of new products or channels and distribution.

     

    Kirthiga Reddy, Managing Director, Facebook India said, “We are pleased to partner with the Publicis Groupe for the first ever Financial Services Forum. The financial services ecosystem has always been at the heart of economic growth and one of the first in adopting digital and CRM platforms in the country. This conference is about “growth” and how Publicis Groupe and Facebook can work together to help business in the segment grow, in the wake of the consumer’s shift from desktop to mobile.”

     

    Anupriya Acharya, Group Chief Executive of  ZenithOptimedia Group says that in the context of the Indian government‘s call for financial inclusion coupled with the fast transforming consumer journey, the given mobile revolution and now the Digital India initiative, the time to hold a seminar such as ‘Financial Services Forum’ made perfect sense.

     

    Acharya states, “The BFSI sector is set to undergo complete transformation in the next few years. Facebook, with its tremendous mobile reach and equity is not only a great platform for Social and Display but also a powerful tool for Performance marketing. And hence, holds great potential to accelerate growth and business for the BFSI clients. I think that the forum was quite successful in highlighting this and answered a lot of key questions for the marketers. We hope it will help our clients to reflect on their digital assets, on whether they are fully mobile ready for the many millions of addressable consumers on boarding, and how data driven insights can drive thumb stopping content.”

     

    Hanley King, Chairman, Starcom MediaVest Group, feels that Facebook’s immense reach, frequency of usage, deep mobile penetration and advanced targeting options, make it a platform like none other for the BFSI sector for driving both performance as well as brand awareness objectives.

     

    Speaking on the sidelines of the first ever “Financial Services Forum” King remarks, “The question in everyone’s mind was how do we unleash the unique features of Facebook to drive tangible business results, especially in a category like BFSI which cannot purely depend on relevant exposures. What everyone took away from today’s event is that, in the context of the BFSI sector Facebook is not just a potent source for new customer acquisition but a powerful tool for driving customer retention, engagement and cross-sell opportunities.”

     

    King further added, “I am sure that the case studies, new product features and tools that were showcased helped our clients see Facebook in a new light and they were able to walk away with a road map on how to translate the platform’s reach, along with its precise and deep segmentation of audiences to achieve their business goals. It has always been our endeavor to bring forth to our clients the best-in-class in digital and we are committed to partner with our clients in their journey to exploit the potential of platforms like Facebook to enhance their business.”

     

  • Mr King will oversee strategic operations, new business and key clients for SMG India and SMG Convonix

    Starcom MediaVest Group India is Hanley’s King-dom

    By A Correspondent

     

    Starcom MediaVest Group (SMG) has announced the appointment of Hanley King as Chairman, SMG India. Mr King will report to John Sheehy, President, Global Operations and will be based in SMG’s Mumbai office.  As Chairman, SMG India, he will be focused on key client relationships, new business and commercial operations for the agency. Malli CR, CEO SMG India and Vishal Sampat, CEO SMG Convonix will report to Mr King and will continue to lead daily operations for their respective organizations.

     

    “Hanley is a consummate professional with a proven track record of delivering results across our globally networked clients,” said Mr Sheehy. “Our recent acquisition of Convonix and our robust digital and analytics practice prove that our operations in India are among our most future-focused.  I look to Hanley to work hand in hand with Malli and Vishal to continue to build upon our momentum in India.”

     

    Mr King was most recently SMG Global Client Lead for APAC, based in Singapore. In this role he managed multifaceted SMG client teams for Samsung, Mars Wrigley, Kellogg’s, Novartis and Bank of America and others across the APAC region. Prior to joining SMG, Mr King was CEE President for Universal McCann, where he was responsible for 22 markets across the Central European region with 500 plus staff and billings of close to 1 billion USD. In his career Hanley has worked on many global accounts in either Asia, Europe or New Zealand spanning FMCG, Auto, Financial, Breweries and Telcos.

     

    “India is a fascinating, fast-paced and constantly evolving market,” King said. “And that’s why it’s such an honour to be joining SMG India and working with Malli and Vishal— a team that is so relentlessly focused on the future.” SMG India’s client list includes Dabur, Axis Bank, Aircel and Ranbaxy. In 2013, PublicisGroupe acquired Convonix, which aligned with SMG India. Founded in 2003, Convonix today employs more than 400 digital marketing specialists, making it the largest digital agency in India, serving such clients domestically as well as internationally as Tata Motors, Reliance Industries, Budweiser, Taj Hotels, DBS, Mahindra Holidays, Tata Global Beverages among others.