MxMIndia

Tag: Hammad Khan

  • WYP won the account nearly six months back and has been working behind the scenes for its launch since then

    ITC Foods signs on What’s Your Problem as Digital & Social AOR for Fabelle

    By A Correspondent

     

    What’s Your Problem has been signed on as Digital and Social AOR (Agency of Record)by ITC Foods for its recently announced, high-end luxury chocolate brand, Fabelle.

     

    What’s Your Problem (WYP Brand Solutions Pvt  Ltd) won the account nearly six months back and has been working behind the scenes for its launch since then. Said Amit Akali, Managing Partner and Creative Head: “Winning and launching Fabelle has been like a homecoming for me. I have been lucky to be involved in launching two other successful ITC Food Brands, namely Bingo and Yippee Noodles. And we are very confident the success will continue. We are extremely excited about Fabelle…  It helps that I am a chocoholic and ITC makes one of the finest chocolates in India.”

     

    Hammad Khan, Director – Technology and Servicing, What’s Your Problem added, “Fabelle being a super-luxury brand, a large part of the marketing is digital and experiential. Hence, our mandate has been beyond the typical social digital mandate. We are also working on exciting experiences like a responsive web-site, digital menu apps and video content for in-boutique digital screens. Every small touch point has to be an experience and every piece of content a piece of art.”

     

  • Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'

    Amit Akali launches full-service digital agency. So, What’s Your Problem!

    By A Correspondent

     

    There’s hope for public relations practitioners. ‘Cause the creative and assorted ad agency folk can’t write a copy-pasteable press release. They are after all creative, think with both ends of their brains, and think out-of-the-box.

     

    So we meet Amit Akali at the Kyoorius after-party last Saturday and he said he’s gonna make the big announcement on Wednesday. Which he did, and wetransferred us the entire docket. Pictures, logo, a note… all that you need.

     

    Except that the press release wasn’t a typical release. It had everything in it, but we had to put all it in the right place.

     

    But, then, that’s our problem. The boss pays us for figuring the method in the madness.

     

    Okay, so here goes. Amit Akali, we know him. He doesn’t belong to the ruling party in Punjab. He doesn’t even belong to the cricket team that the pre(i)tty dimpled star co-owns.

     

    Akali, Managing Partner and Creative Head of WYP, has over 18 years of experience in advertising, including as National Creative Head of Grey India (with Malvika Mehra) and member of the Grey Global Creative Council. Other than which he’s worked in various agencies: Enterprise Nexus, O&M (Creative Head, Ogilvy Bangalore). Praful Akali, Managing Partner and Strategy Head, is an IIM Lucknow, marketing graduate, and has worked with leading consumer healthcare multinationals (Pfizer, Ranbaxy, Boots Piramal) for seven years before setting up his own healthcare communications agency, Medulla Communications, almost seven years ago.

     

    The other co-founders are Huzefa Roowala (Hozi) who will be Director – Content & Creative and Hammad Khan, Director – Servicing and Technology. Then there’s Ajay Takalkar, Director – Art & Design, and Hensila Kava, Social Media Lead – founder member of social media agency FYA.

     

    ‘What’s Your Problem’ is part of an agency network, which includes partner agency, Medulla. It starts off in over 3000 square feet of office space at Santacruz, in Suburban Mumbai, and a 60-member team with industry leading in-house capabilities in strategy, social media, SEO, SEM, digital media planning, analytics, YouTube marketing, web-development, art and design, UI/ UX, copy and content, video production, animation, etc.

     

    There are some clients on board already. Some work for Flipkart along with Chapter Five and other clients, being Nilgai Foods, Brinc and Indigo Music,

     

    Now was this a creatively written news report? Akalijis, do we get a job?