MxMIndia

Tag: Hamilton

  • The account was won post a multi-agency pitch

    Milton hands over creative & media mandate to Blink Digital

    By A Correspondent

     

    Mumbai-based digital agency, Blink Digital, has won the creative and media duties for Hamilton India’s houseware products brand, Milton.

     

    Dooj Ramchandani

    Speaking about winning the new business, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said: “Most of us have grown up with Milton as an integral part of our lives. And now, partnering the brand for their digital marketing duties feels like the best kind of challenge. Milton has been doing some memorable, impactful work over the last few years and we are eager to elevate the business through our creative and media business solutions.”

     

    Blink’s new duties include looking after Milton’s digital communications, media planning and digital videos. It will also further push the brand’s mantra ‘Kuch Naya Sochte Hain’ into the digital communication narrative.

     

     

  • Receives certification on design standards for Duplex bucket & Microwow

    Hamilton bags ‘India Design Mark’ certificate

    By A Correspondent

     

    Utility brand Hamilton has bagged the India Design Mark for two of its products – the Duplex Bucket and the Microwow microwaveable casserole.

     

    A bucket is a product of very low involvement wherein all products in this category look very similar except a few changes in the colour, prints or handles. So while designing the duplex bucket,Hamilton’s design team innovatively made it half see through and half opaque that helps keep a check on the water level from a distance.

     

    Then there’s the Microwow casserole which can be directly placed in microwave for heating because of its steel insulated body. The products underwent a systemised process of evaluation for earning the India Design Mark logo.