MxMIndia

Tag: Hamilton Housewares

  • The TVC is conceptualised and written by Shubhanshu Dwivedi, Apoorva Jain and Saurabh Kulkarni

    ‘Back to School’ with Milton

    By Our Staff

     

    Houseware brand Milton has released a new TVC for its Leak Lock lunch boxes from the Back to School range. The TVC is conceptualised and written by Shubhanshu Dwivedi, Apoorva Jain and Saurabh Kulkarni.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “Over these 50 years, much has changed, but our philosophy ‘Kuch Naya Sochte Hain’ continues to guide us while solving our consumers’ everyday problems. Innovation and technology, pioneering breakthroughs and intuitiveness about consumers’ unsaid needs is what helps us develop products to make their lives easier. The TVC, in an endearing way, conveys Milton’s product offerings through the easing of a parent’s daily worries about her child.”

     

    Speaking on the new TVC, Saurabh Kulkarni, Group Creative Director, Ogilvy, added: “Kids will be kids. So, mothers always find solutions to suit their behaviour and lifestyle. And that’s also what Milton does best. Keenly observes human behaviour and designs for and around it. Perhaps that’s why they are relevant even after 50 years.”

     

     

  • The film embodies millennial love as it follows a young couple’s journey in search of that perfect connection

    Milton expresses the colours of millennial love in latest ad film

    By A Correspondent

     

    Milton has released a new ad film conceptualised by Ogilvy for its Thermosteel range of water bottles.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “In a way, our choices of colours reflect an aspect of our lives; almost like an extension of our personality. And the youth today visibly seems to resonate with this. They love integrating colours into their lives as a means of echoing the mood or a statement that they choose to make in that moment. It was exciting for Milton to build on this observation. We have a recognized legacy with Thermosteel bottles and with a wide range of colours in this category, we decided to cater to a vibrant young audience. The TVC, in an endearing way, interweaves the drama of colours and emotions through the bottles via a playful narrative. We want the youth of today to continue exploring and expressing their vivacious personalities with Milton by their side.”

     

    Speaking on the new TVC, Anurag Agnihotri- ECD, Ogilvy, says, Bottles and flasks are no longer just a utilitarian product. They have become an accessory for the youth, a means for them to express themselves. They’ve become synonymous to tattoos or jewellery. They are what sets one apart from the crowd. And when Milton introduced a range of colourful flasks, it was the perfect opportunity for us to talk to this youth not through words, but through colours.

     

     

  • The TVC carries forward the brand’s message, ‘Kuch Naya Sochte Hain

    Milton addresses concern of every kid with its hands-free sipper offering

    By A Correspondent

     

    Milton has released its latest film for its hands-free sipper bottles for kids. The TVC carries forward the brand’s message, ‘Kuch Naya Sochte Hain’.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “With the kids’ range of Milton Hands-free Sipper Bottles, we at Milton continue to pursue our belief in offering innovative products that make the lives of our customers effortless and convenient. We are keen to address a mother’s concern of germs being spread by their children’s hands onto their water bottles that make them prone to illnesses. As a leader in houseware products, we encourage mothers to let their young ones follow their curiosity, continue exploring and enjoy their adventurous days with Milton by their side.”

     

    Added Kunal Jeswani- CEO, Ogilvy: “Every child’s natural instinct is to explore, to discover and to play. Hygiene is the last thing on their minds. Milton understands this and also that parents are the ones who are constantly worried about cleanliness. With this range of hands-free sipper bottles, children can grow without the hygiene measures hindering their carefree childhood and parents can have one less thing to worry about!”

     

     

  • The ad has been conceptualized by Ogilvy India

    Milton seeks to make life easier for officegoers via latest offering

    By A Correspondent

     

    Milton has released a new TVC for its new offering – Microwow Tiffin. Conceptualised by Ogilvy India, the TVC communicates the brand proposition of providing officegoers with intelligent tiffin solutions to make lunchtime enjoyable without hampering their daily work commitments.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd: “The campaign highlights the underlying culture of lunch-breaks and the dilemma of every office-goer in India today. The high-standard high-pressure workplace makes one settle for cold food and rushed lunches. Small joys of having hot home-made food get compromised. Our product solves a real problem of finding the right balance between lunch breaks and work. The communication focuses on the solution by highlighting the core benefit of our tiffin while taking the viewer on a journey that is both engaging and entertaining.”

     

    Added Anurag Agnihotri – Executive Creative Director, Ogilvy India: “Milton’s microwaveable steel tiffin – Microwow solves a real problem. One can’t choose a hot lunch over  work. This innovation lets you have a piping hot lunch at any hour. The film brings this eternal conflict alive, where the boss represents work and the wife, lunch. Now one can keep both happy.’’

     

    Said Kunal Jeswani, CEO, Ogilvy India: “In today’s high-pressure work environment, small pleasures, like having a warm meal, often get sacrificed. A meal is best enjoyed when it is had warm, if not piping hot! The new Milton microwavable lunch box commercial is a simple product demo film that makes it easy to work when you need to and eat a hot meal whenever you have the time to.”

     

     

  • Quench your thirst for wanderlust with Milton Thermosteel Bottles

    Milton’s new ad for Thermosteel bottles inspires people to travel

    By A Correspondent

     

    Milton has released a new TVC for its Milton Thermosteel bottle. The TVC released under the campaign ‘KahaanKaPiya?’ positions the product as a travel essential for every explorer.

     

    Conceptualised by Ogilvy India, the film portrays a solo vacationer’s journey across the country, capturing the beauty of travel and a world of opportunities. The thrill of solo travelling has witnessed an increasing interest by women over the last few years and Milton’s new TVC is an ode to this trend.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “Milton as a brand has always believed in product innovation that focuses on enhancing experiences of every small yet integral event in the consumer’s fast paced lives and makes it effortless. ‘KahaanKaPiya?’ campaign is all about inspiring people to travel and we believe Milton’s Thermosteel Bottleis the next must-have accessory for every young explorer’. Milton Thermosteel Bottle, with its aesthetics and functionality, was created keeping in mindthe changing requirements of the youth in India who are constantly on the move seeking knowledge and looking for new experiences”.

     

    Added Anurag Agnihotri– Executive Creative Director, Ogilvy India: “KahaanKaPiya? How many rivers, lakes, streams and seas have you crossed? How much of the world have you seen? That’s the question this commercial poses to all the young people sitting at their desks, in offices or colleges, to go out there and explore the world. It’s a perfect communication fit especially when it comes from a brand that offers top quality and innovations in its products”.

     

     

  • Milton ups the standard of innovation by implementing leak proof technology in the quintessential steel tiffin

    Milton shoots its new campaign on an iPhone

    By A Correspondent

     

    Milton has launched its new Leak Lock Steel Tiffin ad as part of its ongoing ‘KuchNayaSochteHain’ campaign. While leak-proof plastic tiffins have been in the market for a while, Milton ups the standard of innovation by implementing leak proof technology in the quintessential steel tiffin.

     

    This time around, Milton’s brand ideology of innovation was demonstrated in the creative execution of the campaign. Conceptualised by Ogilvy Mumbai, the film depicts the daily routine journey of the tiffin from home to office, through regular city life and this entire journey was filmed on an iPhone. This is India’s first TV commercial shot on an iPhone.

     

    Said Ajay Vaghani, Managing Director, Hamilton Housewares:  “As leaders in the consumer housewares segment, we constantly strive to provide innovations to solve day to day problems faced by our customers. To solve the issue of food leaking out of tiffins, we designed a range of tiffins with leak-proof lids to ensure that you can carry your tiffin everywhere without worrying about anything spilling out. This is a predicament faced and ignored by many, but we provide novel, efficient solutions for the same.”

     

    Added Kunal Jeswani,  CEO, Ogilvy India: “It is always challenging to do a great product demo. What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining. Clearly one of my favourite pieces of work in recent times.”

     

    Said Anurag Agnihotri, Executive Creative Director, Ogilvy Mumbai: “Milton’s tag line, ‘KuchNayaSochteHain’ comes alive because of both the product innovation, which is very relevant, as also in the thinking of the TVC along with its development and creative execution. It’s a classic example of a great product leading to a great commercial.”

     

     

  • Milton's audience is the intuitive Indian woman who anticipates her family's unspoken needs and goes about solving them

    O&M unveils new campaign for Milton

    By A Correspondent

     

    O&M Advertising – Mumbai has launched their first ever brand campaign for Hamilton Housewares for their flagship brand Milton.

     

    Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd. said: “It’s a campaign that brings out the unsaid from the customers point of view and reflects on what the brands true inspiration is. This is the DNA of the brand and the company.”

     

    Milton’s audience is the intuitive Indian woman who anticipates her family’s unspoken needs and goes about solving them. The brand offers thoughtful innovations to help her effortlessly navigate the everyday chores. For example, the ‘Oil separator pickle jar’ that helps her family enjoy the pickle without the excess oil or the ‘Crisp Casserole’ that keeps the roti’s moist-free and warm for longer.

     

    Navin Talreja – President, Mumbai & Kolkata, O&M Advertising – Mumbai shared: “Milton communication development has been a fabulous journey of discovery and delight as we have been continuously introduced to their innovative products. Our job was easy. All we had to do was communicate these WOW innovations and get consumers to love them as much as we did.”