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Tag: Hamdard

  • As a part of this mandate, FCB Ulka has been entrusted with the creative duties for Hamdard’s market leading brands -RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin

    Hamdard mandates FCB Ulka for key brands

     

     

    Hamdard Laboratories has assigned the creative mandate for its flagship brandsto FCB Ulkafollowing a multi-agency pitch.

     

    Hamdard Laboratories, the 110-year-old maker of iconic brands such as RoohAfza, Safi,RoghanBadamShirin, Joshina, Sualin and a variety of Unani medicines, is on transformational mode, notes a communique.

     

    As a part of this mandate, FCB Ulkahas been entrusted with the creative duties for Hamdard’s market leading brands –RoohAfza, the recently launched ready to drink RoohAfza Fusion, SAFI, Joshina and Sualin. FCB Ulka’sGurugram office will lead this relationship.

     

    Speaking on this, Mansoor Ali, Chief Sales &Marketing Officer, Hamdard Laboratories, said: “The creative mandate for such heritage brands is a huge responsibility, and we are happy to partner with FCB Ulka who came out with some path breaking ideas in our meetings. Building bridges for heritage brands is not easy and we see alignment of thought and purpose in FCB Ulka as a strategic partner. The future is heady and full of action, with new product launches and the need for innovative, even disruptive consumer advertising. I welcome the FCB team aboard.”

     

    Commenting on the win, RohitOhri,Group Chairman and CEO, FCB India said: “It is not often that advertising agencies get the opportunity to work on heritage brands like RoohAfza, Safi,Joshina and Sualin. We look forward to partnering Hamdard in this next exciting phase of growth in India and abroad. Our mission is to create ‘Never Finished’ ideas for these wonderful brands. Over the years, FCB Ulka has built and nurtured many heritage brands. We now proudly add Hamdard to that list.”

  • The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions

    Hamdard unveils latest TVC for ‘Hamdard Roghan Badam Shirin’

    By A Correspondent

     

    Hamdard Laboratories has launched a new campaign for its brand Hamdard Rogan Badam Shirin. The campaign would span the mediums of TV, Print, Outdoor, and Digital.

     

    Thisnew campaign for Hamdard Roghan Badamaims to make a serious effort to talk to the upwardly mobile working class of people who do not have time to take care of their health. From the communication point of view, the emphasis is clearly laid on highlighting the fact that Hamdard Roghan Badam is an 100 per cent pure almond oil which has remarkable benefits.

     

    The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions.

     

    The campaign is launched with the creative idea of ‘Expect more with multiple benefits of this oil’,andit looks very well grounded as it stems from a very significantinsight relevant in modern times – ‘Duniyaaapsebahutkuch expect kartihai’. The film highlights the daily struggle and how people are expected to deliver more. How people stretch themselves in their respective roles from being an efficient professional to a responsible and caring family member. Or how a kid is expected to work hard towards being an all rounder and then in addition, be a help to the parents.  And in this fight to meet ever-increasing expectations, Hamdard Rogan Badaam helps us, as it does more than it is expected to do.As a creative strategy, the communication pokes the audience and makes this point by asking, ‘Par koi haijisseaapkareinexpect …more?’

     

    Commenting on this campaign, Mansoor Ali, Chief Sales & Marketing Officer said, “We are happy to see the of the new Hamdard Roghan Badam TVC. It is in line with our vision of communicating with the young, urban and upwardly mobile people; and in bridging the classical generation gap. The campaign is fresh, uncluttered and touches a very basic human insight that “The world expects so much from you…is there anything from which you can expect more? “With this TVC, we expect Hamdard to become even more of the trusted brand name that it has been for years, especially with the urban youth”.

     

    Ankit Garg & Abhishek Misra, creative directors from L&K Saatchi and Saatchi remarked,“While creating the campaign, the challenge was two-fold.  We had to make the brand relatable to the aspiring, multi-tasking people of modern cities along with highlighting the multiple benefits of the oil both in terms of imagery and relevance. It was clear that we wanted to pick up small moments from life that would highlight the ‘extra effort’ we are expected to put in, in an very realistic manner. Pick up situations that show the daily struggle but not often seen in commercials. That would bring the freshness and warmth to the brand.”

     

  • L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach

    Hamdard assigns creative duties to L&K Saatchi & Saatchi

    By A Correspondent

     

    Keeping pace with the changing times and market needs, Hamdard Laboratories Company invited various agencies for a pitch and were reviewed on the relevant work credentials, understanding the brief and task in hand, strategic approach and creative route presented.

     

    L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach and was awarded the creative duties for brands like Roghan Badam Shirin (almond oil), Traditional medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties.

     

    Speaking on the development, Mansoor Ali, Chief Marketing Officer, Hamdard Laboratories said, “Hamdard is a iconic brand which has a rich legacy of over 100 years enjoying a huge consumer base in India and abroad. Leveraging its heritage and catering to modern day consumers, Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us.”

     

    Anil Nair- CEO and Managing Partner, L&K Saatchi & Saatchi said, “We see immense opportunities in working on these categories. Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying.  And hence our creative strategy is completely in sync with Hamdard reoriented marketing strategy which we hope should culminate into great results in the market.”

     

    Sanjeev Gauba – Sr. VP and Branch Head L&K Saatchi & Saatchi Delhi said, “Today’s markets needs very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”