By Our Staff
Centrum OstoCalcium, marketed by Haleon (eka GlaxoSmithKline Consumer Healthcare) has unveiled a new television campaign, ‘Do Haddiyon Ko Dum with OstoCalcium’.
Commenting on the TVC launch, Anurita Chopra, Head of Marketing, Haleon ISC, said: “The latest TVC from Centrum OstoCalcium reflects our unwavering dedication to empowering women in placing their health as a paramount need. In Indian households, women often stand as the backbone of their family’s health. Nonetheless, they usually neglect their personal well-being for the sake of their families.
Added Garima Gupta, Category Head – Vitamin & Mineral Supplements, Haleon ISC: “Our goal is to instil a sense of empowerment in women by narrating tales about tenacity, perseverance, and triumphs, empowering them to take charge of their own wellness journey. This journey begins with fundamental nutrients such as calcium and vitamin D, which play a pivotal role in maintaining strong and healthy bones.”