MxMIndia

Tag: Halder Group

  • To strengthen domestic market presence, as company celebrates its centenary year

    Halder Group redesigns Odaana oil packaging

    Halder Group, manufacturers in the rice and edible oil industry, from West Bengal announced a rebranding initiative for its edible oil brand Odaana on the occasion of its centenary year.

    Said Keshab Kumar Halder, MD & CEO of Halder Group: “As a part of our centenary year, we successfully launched the Odaana branded soyabean oil and sunflower oil in the Indian market. This marks a crucial step in our journey to diversify our product portfolio and cater to the evolving needs of health-conscious consumers. Our refinery facility in Siuri, Birbhum, West Bengal ensures we deliver the highest standards of quality and perfection, envisioning a Better India through the collective betterment of its people. We are dedicated to fostering a spirit of unity and prosperity, building a Better India for generations to come.”

  • …. for its 100th anniversary through integrated marketing approach

    Three Fourth Solutions to boost Halder Group’s brand visibility

    Marketing agency Three Fourth Solutions (TFS) has been awarded the mandate for Halder Group to “elevate” the brand’s visibility through a comprehensive integrated marketing approach.

    Operating from the agency’s Kolkata office, the primary objective under this mandate is to articulate Halder Group’s vision and enhance its brand presence across multiple platforms.

    Said Pragati Agarwala Jain, Partner and PR Strategist at TFS: “We are thrilled to partner with Halder Group to amplify their legacy and impact in the industry. Our strategic focus will be on crafting compelling narratives that resonate with stakeholders, leveraging digital platforms to maximize Halder Group presence, and reinforcing their leadership position.”

    Meanshiel Koustuv Halder, General Manager & Change Management and Process Improvement at Halder Group, believes that teaming up with Team TFS will help Halder Group shift to a “digital-first” strategy. “This alliance could also open up new opportunities for the brand to grow and expand,” he added