By A Correspondent
HalaPlay, a fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties. With brand ambassadors Hardik and Krunal Pandya, the agency has rolled out a campaign that played on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when HalaPlay’s huge winnings are at stake.
Commenting on the campaign and the agency appointment, Prateek Anand, Co-Founder, HalaPlay said: “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers. L&K Saatchi & Saatchi helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”
Added Anil Nair, CEO & Managing Partner – L&K Saatchi & Saatchi: “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”