By Our Staff
Fujifilm India has rolled out its latest ad film which showcases the brand’s vision to eradicate TB. The campaign is the company’s Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.
Conceptualised by the brand team of Fujifilm India basis their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films.
Touching upon the latest brand campaign, Koji Wada, the Managing Director of Fujifilm India, said: “In pursuit of creating a positive societal impact, Fujifilm India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is perfect amalgamation of FUJIFILM India’s Reach, Technology and Mission wherein the story has highlighted company’s dedication to provide accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims at communicating the society about the efforts that we, as a healthcare company are putting for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”
Added Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR: “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch & Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have a zeal to do something for community and drive the change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work. We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience.”