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Tag: Hakuhodo Percept

  • Hakuhodo stole a march over Scarecrow Communications, and a few newly set up creative hotshops

    Hakuhodo Percept bags Numero Uno Jeanswear creative account

    By A Correspondent

     

    Hakuhodo Percept has won the creative mandate for Numero Uno Jeanswear, the denim wear brand from Numero Uno Clothing Limited [NUCL].

     

    This was a multi-agency pitch that involved strategy, creative and execution plan presentations including Digital, BTL and ATL, where Hakuhodo stole a march over Scarecrow Communications, and a few newly set up creative hotshops.

     

    The advertising spend is valued at Rs. 50 crores.

     

    Numero Uno is one of India’s oldest denim brands. This homegrown brand’s fashion-wear is targeted at the youth and the product range includes jeans, jackets, t-shirts, shirts, etc. Numero Uno has stepped into a repositioning phase and Hakuhodo’s mandate is to work out a comprehensive brand development strategy to position Numero Uno as a modern contemporary player for the aspiring youth.

     

    Confirming the win, Elvis Sequeira, COO, Hakuhodo Percept, said, “Hakuhodo is proud to partner such an energetic Indian brand on its ambitious journey. What’s exciting is that the collaboration will go beyond just brand building to business building as well. There’s a tremendous creative energy in our interactions with everyone there, starting with Managing Director Mr. Narinder Singh. We are looking forward to the challenges of repositioning the brand in today’s landscape of brick and mortar as well as in the online space. Our creative juices are already flowing thinking up new opportunities and ideas on consumer touch points and engagement tools. This is the way Hakuhodo works globally and we are bringing this level of involvement into each of our relationships in India.”

     

    On Hakuhodo Percept’s appointment as Numero Uno’s creative partner, Narinder Singh, Managing Director NUCL, said  “Looking at the new age youth and the way forward for the brand Hakuhodo came up with ideas that were strong and exciting enough to evoke the right emotions in the TG. Hakuhodo was able to use the insights to bring the brand a step closer to the consumers heart rather than just the wardrobe.”

     

  • Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept

    Hakuhodo Percept creates TVC for Century Laminates

    By A Correspondent

     

    Century Laminates, a leading manufacturer of decorative laminates and veneers, marked its debut into television advertising with a new campaign created by Hakuhodo Percept.

     

    Hakuhodo Percept’s campaign for Century Laminates which went on air on December 17 romanticises the process of selecting the right laminate in making a perfect home. This sentiment has been captured in the campaign tagline Jaisa chahen ghar sajaayen, Apna har khayal, humare paas paye.

     

    Building on a couples’ relationship and exploring their diverse choices and the need for variety, the TVC by Hakuhodo Percept highlights how making a home is today a joint decision involving both the husband and wife.

     

    Said Keshav Bhajanka, Director, CenturyPly: “We want to give every customer a visual experience through Century Laminates. They too can play an important role in choosing the right look, as we believe there is an artist inside all of us. With its wide range, Century Laminates gives an unparalleled freedom of choice to the end user.”

     

    Amit Gope, Head – Marketing, CenturyPly, added that the TVC is just the beginning of portraying Century Laminates as an individual brand. “We have many good products, but Century Laminates has to become a leader in the laminates segment. This is our first effort towards realising that goal,” he said.

     

    Credits:

    Creative Agency: Hakuhodo Percept, New Delhi

    Creative Team: Sabuj Sen Gupta, Niloy Kumar Som, Tripti Kakkar

    Account Servicing Team: Bhaskar Ghosh, Avilash Chakraborty, Kanav Sharma

    Production House: Film Farm

    Director: Parikshit Vaidya

    Producer: Anirudh Bagchi

     

  • Hakuhodo Percept’s 4k Gold television campaign sets a new benchmark for “purity’ in televisions

    Hakuhodo Percept highlights new Bravia 4k Gold features through TVC

    By A Correspondent

     

    Hakuhodo Percept has unveiled a new campaign for Sony Bravia 4K series. The new television boasts the highest resolution picture that Sony has ever produced on a TV — four times the detail of Full HD. This means a TV viewer gets to see more on TV with over 8 million individual pixels (3,840 x 2,160) compared to about 2 million (1,920 x 1,080) on the current HDTV1. This unrivalled up-scaling ensures a display of images of a higher quality with stunning results.

     

    Hakuhodo Percept’s television campaign for Sony India focuses on this 4K technology for the Bravia brand of televisions and positions it as the purest form of TV viewing technology — 4K the gold standard for televisions. The campaign idea was built around 4K being something that a viewer has never seen before.  This meant creating a unique space for 4K- the world of purity, the world of gold.

     

    The TVC showcases this through the concept of a jazz dancer immersed in gold moving and swaying elegantly amidst gold. In fact the jazz dancer is actually dancing in the air. As she swirls the gold dust follows her and every detail shines through just like in 4K.

     

    Elvis Sequeira

    Speaking on the campaign Elvis Sequeira, COO, Hakuhodo Percept, said, “The real challenge was to make 4K synonymous with the most detailed and purest picture. In other words, it is the Gold Standard. And to achieve this, we incorporated a literal rendition of the Gold Standard using a gold air jazz dancer.”

     

     

    Sabuj Sengupta

    According to Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept, “We wanted to give people an experience of the unbelievable perfection and details of 4K in a unique way. The gold air jazz dancer, floating elegantly with her graceful jazz hands swaying, epitomizes the brilliance of 4K.”

     

  • Dutta will report to Alok Agrawal, Cheil Worldwide SW Asia.

    Cheil appoints Vivek Dutta as VP-Planning

    By A Correspondent

     

    Vivek Dutta joins Cheil as the Vice President-Planning after spending almost five years at Hakuhodo Percept where he was VP and National Planning Head. He has also worked for JWT in the past and in brand and marketing functions at Dainik Bhaskar, LNJ Bhilwara Group (Mayur Suitings) and Mahindra & Mahindra.

     

    Commenting on the development, Alok Agrawal, COO, Cheil Worldwide SW Asia, said: “Vivek has the right credentials to provide the required momentum in the planning function. His experience across diverse categories from automotive to consumer electronics; to health, lifestyle and sports; to social development, makes for the perfect choice of a seasoned partner for the Cheil India team.”

     

    Dutta has been in the industry for over a decade and a half and has had extended brand experience in the automotive sector having worked on the Maruti Suzuki range. He has also worked with Daikin, Carrier, Panasonic, Sharp, Toshiba, Sony and the like in both the HVAC and consumer electronics categories. Other career brands include Yakult, Hindware, Sukam Power Solutions, Unicharm, Citizen Watches, Top Ramen noodles, UNICEF, ILO, GAIL, Apollo Tyres, ESPN Star Sports among others.

     

    Confirming his appointment, Vivek Dutta said: “It’s a great time to be a part of Cheil. Contrary to popular belief Cheil is not just a Samsung agency. The intention here is to exponentially grow to be one of the top agencies in India. The fact that in the past few months Cheil has acquired a slew of varied business is a testimony for this. My intention is to be a part of this movement and provide momentum for growth.”

     

    Cheil India has been on an aggressive growth plan over the last 2 years, almost doubling its size its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies in India. Cheil set up the agency office in India in 2003 with just 12 team members and today has over 85 talented and passionate team members.

     

    Cheil Worldwide Inc is Korea’s largest and one of the world’s leading advertising groups. Established in 1973 with headquarters in Seoul, South Korea, Cheil operates 49 offices in 27 countries with about 3,000 employees. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events.