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Tag: Haier

  • To enhance brand recognition and drive business growth

    SW Network lands digital mandate for Haier Appliances

    SW Network, an integrated advertising agency, has secured the digital mandate for Haier Appliances India. This will include integrated social media marketing, content marketing, and website development services to elevate Haier’s presence in the Indian consumer market. The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.

    Said Pranav Agarwal, co-founder of SW Network: “With the increasing importance of digital engagement, it becomes imperative for brands to establish a solid image across digital platforms. At SW Network, we aim to create compelling and effective social media strategies that will enhance the brand’s visibility and drive business impact. By harnessing our expertise in social media marketing, content marketing, and website creative services, we aim to consolidate the position of Haier Appliances as a household name across India.”

    Added Priyanka Sethi, Head of Marketing, Haier Appliances India: “At Haier, we believe in the power of innovation and building meaningful connections with our audience. Partnering with SW Network will allow us to leverage their creative expertise and strategic insights to strengthen our digital presence. This collaboration is pivotal for effectively reaching our target consumers and expanding our digital footprint in the Indian consumer market. We believe that SW Network’s innovative and creative approach will play a crucial role in helping us achieve our business objectives in the years to come.”

  • Titled ‘Mushkil vs Aasaan’, the ad focuses on UVClean Pro Air Conditioners

    ZeroZero Creative films new TVC for Haier

    By Our Staff

    Home appliances giant Haier has announced the launch of its latest TVC based on the recently introduced UVClean Pro Air Conditioner for healthy air. The new commercial titled “Mushkil Vs Aasaan” is conceptualized and created in collaboration with Zero Zero Creative Solutions.

    Said Satish NS, Senior VP, Sales and Marketing, Haier Appliances India: “Innovation and creativity have always been part of Haier’s DNA and it reflects in our campaigns. The idea behind this TVC is to establish a unique connection with our consumers and highlight the importance of clean air inside homes especially in these challenging times of the pandemic. Health behind doors has become a crucial matter and all our consumers are striving to choose products that help them stay healthy. Our latest range of inverter ACs is packed with such latest innovations that ensure clean and healthy air inside our customer’s homes.”

    Added Kumar Subramaniam, Director, ZeroZero Creative Solutions Pvt. Ltd: “Our advertising campaign builds on the clean air legacy of Haier ACs and its particular relevance in these times. The campaign takes off on the insight that people go to extraordinary lengths to keep their lungs healthy. And some of the things that they do in their attempts to keep breathing healthy air sometimes border on the farcical. Our ads dramatize this in a way that would resonate strongly with consumers.”

     

     

  • The digital film brings together memories of Diwali celebrations in offices

    Haier India unveils #LightUpAHeart digital film

    By A Correspondent

     

    Haier, the home appliances and consumer electronics maker, has launched a new digital film #LightUpAHeart, that celebrates the life of office people who work closely together but have drifted apart this Diwali due to remote office and work from home setups.

     

    Commenting on the film, NS Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said: “Diwali is a festival of lights, cheerfulness and joy. This year with offices closed, office-goers are missing the excitement that this festival brings. The challenges created by the pandemic have changed the way we live and celebrate. Through this film, we wanted to inspire everyone to come together and celebrate the festival with the same fervor, despite the obstacles posed by the pandemic. At Haier, we have always focused towards inspiring lives of our customers and this film is our way of showing care and inspire everyone to rise above the odds and make this Diwali special.”

     

    Kaushik Roy, Co-founder and Creative Director, Zero Zero Creative Solutions adds, “Haier’s Diwali campaign celebrates the coming together of people who were very close but have become distant this year because of the pandemic. It does so by encouraging everyone to reach out to people they’ve lost touch with and brighten up their Diwali. During times when offices have become ghost structures shrouded in darkness, Haier takes the lead in encouraging all of us to re-visit our colleagues with whom our contact is now reduced to video calls and messages. Through this film, Haier depicts care and love as well as remind viewers about their second home – their office”.

     

     

  • The new campaign defies constricting barriers of Pay Gap, Gender Inequality and Sexism that are prevalent in present day society

    Haier attempts to shatter gender bias faced by women

    By A Correspondent

     

    Haier announced the launch of its new campaign that challenges the gender biases and issues associated with women in the real world. The Women’s Day campaign features India’s leading sportswoman Dipa Karmakar as a symbol of power to fight against the constricting barriers of pay gap, sexism, patriarchy, misogyny, body shaming etc. that holds back dynamic women to realize their dreams.

     

    Commenting on the new Women’s Day campaign, NS Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said: “At Haier, we are constantly working towards touching upon subjects that hold a matter of relevance in our society. This Women’s Day, we wanted to highlight some of the major stereotypes that are deeply entrenched in society and act as a barrier for women in realizing their dreams. Our new campaign is a testament to our philosophy of ‘Inspired Living’ where we are trying to defy these norms through the courage and passion of India’s inspiring women athlete, Dipa Karmakar.”

     

    The video series has been conceptualized and created in collaboration with Famous Innovations. Added Raj Kamble, Founder and CCO, Famous Innovations: “We are proud to work on a project that is defying the gender biases in today’s world. Through this video series, we have not only tried to highlight the prevalent barriers that women face in the present day society but also showcased a powerful way to defy these with strong grit and passion.”

     

     

  • The new range stands out as India’s ‘true air conditioners’ designed specifically for Indian customers

    Haier promotes PuriCool range of ACs in latest ad film

    By A Correspondent

     

    Haier has unveiled its new TVC featuring the PuriCool range of air-conditioners.

     

    The film has been created and conceived in collaboration with Famous Innovations.

     

    Said Satish NS, Senior Vice President, Marketing and Sales: “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air-conditioner market that will surely set a benchmark in the next generation of air-conditioners.”

     

     

  • The TVC is conceptualized around the theme ‘It doesn’t just cool, it cleans’

    Haier India unveils ad film for its PuriCool range of ACs

    By A Correspondent

     

    Haier has unveiled its new ad campaign featuring the PuriCool range of air conditioners. Conceptualised around the theme of ‘It doesn’t just cool, it cleans”, the TVC has been created and conceived by Famous Innovations.

     

    Said Satish NS, Senior Vice President, Marketing and Sales: “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air conditioner market that will surely set a benchmark in the next generation of air conditioners.”