MxMIndia

Tag: Haier India

  • The TVC is conceptualized around the theme ‘It doesn’t just cool, it cleans’

    Haier India unveils ad film for its PuriCool range of ACs

    By A Correspondent

     

    Haier has unveiled its new ad campaign featuring the PuriCool range of air conditioners. Conceptualised around the theme of ‘It doesn’t just cool, it cleans”, the TVC has been created and conceived by Famous Innovations.

     

    Said Satish NS, Senior Vice President, Marketing and Sales: “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air conditioner market that will surely set a benchmark in the next generation of air conditioners.”

     

     

  • The new TVC reiterates the brand's philosophy of ‘Customer-Inspired Innovation’

    Haier promotes new LED TV offering in latest ad campaign

    By A Correspondent

     

    Haier has launched its latest TVC based on the launch of Easy Connect LED televisions (B92OOWB series) in India. The new TVC primarily focuses on the user benefits of possessing the LED TV.

     

    The TVC, conceptualized and created in collaboration with Famous Innovations premieres across leading TV channels including prominent GEC, Movies, News and Sports channels. For a wider reach, the TVC will be aired on key regional channels in languages like Bengali, Kannada, Malayalam, Punjabi, Tamil, and Telugu.

     

    Commenting on the commercial, Eric Braganza, President, Haier India said: “At Haier, we constantly understand the needs and evolving lifestyle of our consumers. The new Haier Easy Connect LED TV series is an innovative solution designed for customers who don’t want any technology hassles with internet connectivity when it comes to entertainment. The TVC is created to shape a stronger connect with the users and also build a strong brand recall at the same time. Further, with the festivities around the corner, we want to be a part of our consumers’ celebrations and double their festivities with our exciting offers and a new product line up.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “We were working with a very simple, innovative product – an LED TV that can live stream from a smartphone without the need for WiFi or Bluetooth – and wanted to bring this feature to life in an interesting way. Given how strong the feature was, we decided that instead of doing an ad, we should create an entertaining product demo. The film revolves around an endearing precocious little girl as she truly represents today’s kids who love technology, are always a few steps ahead of the rest of us and never hold back from making that known. We hope the film will bring a smile to people’s faces even as the product makes their lives easier.”

     

     

  • The commercial draws from the value add and benefits of using a Bottom Mounted Refrigerator as against the traditional refrigerators

    Haier celebrates its unique BMR offering in latest film

    By A Correspondent​

     

    Haier has launched a new film featuring Haier’s revolutionary range of BMRs. Conceptualized around the theme of ‘India, Ab Seedhe Ki Aadat Daal Lo’, the TVC brings alive the differentiated proposition of Haier’s Bottom Mounted Refrigerator (BMR) technology in a creative way with a vision to resonate with the masses.

     

    Said Eric Braganza, President, Haier India on the TVC: “Haier has been a pioneer of the BMR technology in India and around the world. We introduced the technology in India in 2007 with the ‘Ulte ko Seedha’ campaign and since then there have been several product design and technology changes in line with our efforts to create the perfect solution meant for today’s modern contemporary families. With the latest TVC campaign around ‘India Ab Seedhe Ki Aadat Daal Lo’, we reiterate the benefits and value proposition of the newly launched Haier 8-in-1 BMR range as opposed to traditional refrigerators in a more engaging and thought-provoking manner with our prospective target audience.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The competition is aggressively marketing features in this category. Having done that with Haier BMR already last year, we now wanted to take things to the next level. These little upside down things that we Indians do are wrong but also quite endearing, because it’s just so us! It’s a light take on our ‘ulti aadats’ that, one of which i.e. bending down to get things from the fridge, is being corrected by Haier. Hence, the idea – India, Ab Seedhe ki aadat daal lo!”

     

     

  • Also introduces the 'AAA' Festive Campaign with exciting offers and schemes for consumers across categories

    Haier unveils campaign celebrating festive season

    By A Correspondent

     

    Haier is kickstarting the festive celebrations with the launch of its new TV campaign for its Bottom Mounted Refrigerators (BMR) range. The new TVC focuses on the user benefits of having a BMR in the in the household to make the house maker’s life easy and convenient. Along with the new TVC, Haier India is also introducing its ‘AAA’ festive campaign with a slew of attractive consumer offers to multiply celebrations. Haier partnered with Famous Innovations as the creative agency for the making of this new TVC.

     

    The commercial is based on the narrative “Ulteko Seedha” which means making the small inconvenient things in life convenient. With Bottom Mounted Refrigerator, consumers get the benefit of having the refrigerator part on top and the freezer placed at the bottom, to reduce the need for users to repeatedly bend while accessing commonly used items from the refrigerator.

     

    Further, with the onset of the festive season and the spurt of excitement amongst the consumers Haier has also announced its festive season offers and strategy. Haier’s festive season strategy for this year revolves around the AAA concept, where the 3 As stand for Assurance, Assistance, Attractive. Assurance denotes a comprehensive warranty for all Haier products, Assistance means offering lucrative consumer finance schemes and Attractive stands for providing luring offers along with the purchase of all Haier products in the form of assured prices and gifts.

     

    Commenting on the same. Eric Braganza, President, Haier India said, “Since 2006, the brand has constantly innovated to pioneer the concept of Bottom Mounted Refrigerators in India to provide an increased convenience to our users. As we enter the most exciting time of the year amidst festivities and happiness, we want to generate top of mind recall with our consumers who are considering to upgrade/purchase a new home appliance that is high on utility. Building a stronger connection with our consumers is essential to Haier’s brand strategy. With our new TVC “Ulteko Seedha”, we aim to re-iterate the benefits of using a Bottom Mounted Refrigerator and be a part of their celebrations.”

     

    Said Shahnawaz Qadeer, Creative Director, Famous Innovations: “Our brief was to highlight the convenience of the new Haier Bottom Mounted Refrigerator. The film revolves around a common everyday struggle between a husband and wife. We have used a slice of life parallel to demonstrate that refrigerators have now got their priorities right, while husbands continue to stay the same.”