MxMIndia

Tag: Haier Appliances India

  • A 16-page tabloid was titled "Kutty Mathrubhumi"

    Mathrubhumi creates tabloid for Children’s Day

    By Our Staff

     

    Mathrubhumi group celebrated Children’s Day with the publication of 16-page tabloid “Kutty Mathrubhumi”  distributed with the main newspaper.

     

    Commenting on the association with  Kutty Mathrubhumi,  Satish N S, Senior Vice President, Haier Appliances India, said: “The concept perfectly sat at the epicentre of our efforts in creating beautiful homes. The association got further accentuated with our contest. The feedback has been satisfying. Team at Mathrubhumi is focused on client delight. Hence doing business with them is always a pleasure.  We wish them the very best.”

     

    Speaking about the initiative, M V Shreyams Kumar, Managing Director, Mathrubhumi Group added: “From the encouraging reviews we have been receiving it is well evident that Kutty Mathrubhumi has been very well appreciated by both the children as well as their parents.  At Mathrubhumi we are committed to providing value to our readers and our advertisers.  There’s a myth that newspaper readership is moving to digital. We believe at least in the context of Kerala this will remain a myth for many more years to come, purely going by the impact our stories are creating. In the last three weeks alone, three of our stories and the public appreciation/participation around the same resulted in very tangible actions.  We remain grateful to our readers and our advertisers.”

     

     

  • Titled ‘Mushkil vs Aasaan’, the ad focuses on UVClean Pro Air Conditioners

    ZeroZero Creative films new TVC for Haier

    By Our Staff

    Home appliances giant Haier has announced the launch of its latest TVC based on the recently introduced UVClean Pro Air Conditioner for healthy air. The new commercial titled “Mushkil Vs Aasaan” is conceptualized and created in collaboration with Zero Zero Creative Solutions.

    Said Satish NS, Senior VP, Sales and Marketing, Haier Appliances India: “Innovation and creativity have always been part of Haier’s DNA and it reflects in our campaigns. The idea behind this TVC is to establish a unique connection with our consumers and highlight the importance of clean air inside homes especially in these challenging times of the pandemic. Health behind doors has become a crucial matter and all our consumers are striving to choose products that help them stay healthy. Our latest range of inverter ACs is packed with such latest innovations that ensure clean and healthy air inside our customer’s homes.”

    Added Kumar Subramaniam, Director, ZeroZero Creative Solutions Pvt. Ltd: “Our advertising campaign builds on the clean air legacy of Haier ACs and its particular relevance in these times. The campaign takes off on the insight that people go to extraordinary lengths to keep their lungs healthy. And some of the things that they do in their attempts to keep breathing healthy air sometimes border on the farcical. Our ads dramatize this in a way that would resonate strongly with consumers.”

     

     

  • The digital film brings together memories of Diwali celebrations in offices

    Haier India unveils #LightUpAHeart digital film

    By A Correspondent

     

    Haier, the home appliances and consumer electronics maker, has launched a new digital film #LightUpAHeart, that celebrates the life of office people who work closely together but have drifted apart this Diwali due to remote office and work from home setups.

     

    Commenting on the film, NS Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said: “Diwali is a festival of lights, cheerfulness and joy. This year with offices closed, office-goers are missing the excitement that this festival brings. The challenges created by the pandemic have changed the way we live and celebrate. Through this film, we wanted to inspire everyone to come together and celebrate the festival with the same fervor, despite the obstacles posed by the pandemic. At Haier, we have always focused towards inspiring lives of our customers and this film is our way of showing care and inspire everyone to rise above the odds and make this Diwali special.”

     

    Kaushik Roy, Co-founder and Creative Director, Zero Zero Creative Solutions adds, “Haier’s Diwali campaign celebrates the coming together of people who were very close but have become distant this year because of the pandemic. It does so by encouraging everyone to reach out to people they’ve lost touch with and brighten up their Diwali. During times when offices have become ghost structures shrouded in darkness, Haier takes the lead in encouraging all of us to re-visit our colleagues with whom our contact is now reduced to video calls and messages. Through this film, Haier depicts care and love as well as remind viewers about their second home – their office”.

     

     

  • The new campaign defies constricting barriers of Pay Gap, Gender Inequality and Sexism that are prevalent in present day society

    Haier attempts to shatter gender bias faced by women

    By A Correspondent

     

    Haier announced the launch of its new campaign that challenges the gender biases and issues associated with women in the real world. The Women’s Day campaign features India’s leading sportswoman Dipa Karmakar as a symbol of power to fight against the constricting barriers of pay gap, sexism, patriarchy, misogyny, body shaming etc. that holds back dynamic women to realize their dreams.

     

    Commenting on the new Women’s Day campaign, NS Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said: “At Haier, we are constantly working towards touching upon subjects that hold a matter of relevance in our society. This Women’s Day, we wanted to highlight some of the major stereotypes that are deeply entrenched in society and act as a barrier for women in realizing their dreams. Our new campaign is a testament to our philosophy of ‘Inspired Living’ where we are trying to defy these norms through the courage and passion of India’s inspiring women athlete, Dipa Karmakar.”

     

    The video series has been conceptualized and created in collaboration with Famous Innovations. Added Raj Kamble, Founder and CCO, Famous Innovations: “We are proud to work on a project that is defying the gender biases in today’s world. Through this video series, we have not only tried to highlight the prevalent barriers that women face in the present day society but also showcased a powerful way to defy these with strong grit and passion.”