Tag: Gutenberg Networks

  • Sanjay Panday to head Gutenberg Networks India

    By A Correspondent

     

    Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head – Gutenberg Networks India. Gutenberg Networks is a global integrated marketing production organization with expertise in developing communication campaigns in broadcast, web, press and print.

     

    Mr Panday has been associated with the DDB Mudra Group for over five years and spearheads some of the largest clients of the Group, out of Mumbai. With over two decades of experience, he has worked across major agency networks and handled renowned brands such as Cadbury, ITC, Emirates, Videocon, Emami and Asian Paints, among others.

     

    On his taking charge of Gutenberg Networks India, Mr Panday said, “The global trend of consolidation of artwork, digital studio and pre-production services is now in India. I’m looking forward to help make Gutenberg Networks India one of the best pre-media production services companies in the region.”

     

    Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said, “I am confident that Sanjay, with his vast experience across a spectrum of clients and agencies, will lead Gutenberg Networks India to its goal of becoming a strategic business hub for digital studio and pre-media production services.”

     

  • Maatra to be rebranded Gutenberg Networks India

    By Ravi Balakrishnan

     

    Following close on the heels of shopper marketing specialist TracyLocke and brand consultancy Interbrand, a third specialised offering from the Omnicom group comes to India via DDB Mudra – Gutenberg Networks. Maatra, a company that exists within DDB Mudra will be rebranded Gutenberg Networks India.

     

    According to Madhukar Kamath, group CEO and managing director, DDB Mudra Group, Maatra is the first attempt by an Indian marketing communications group to hive off the functions usually performed by an in-house studio into a separate successful brand.

     

    Its offering includes premedia services, translation, website localisation and film adaptation. Maatra’s offerings sync well with those of Gutenberg Networks, which has 1,200 employees globally and counts Philips, Pepsico Tropicana and Volkswagen among its clients.

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved