MxMIndia

Tag: Gurpreet Singh Bhasin

  • The One Digital Entertainmenttalent ​wil create a special Yatra playlist as a part of the association

    Yatra.com partners with Prajakta Koli to create engaging experiences

    By A Correspondent

     

    Prajakta Koli

    Yatra.com has partnered with YouTube sensation PrajaktaKoli, a One Digital Entertainment talent. Koli, who has over 1 lakh subscribers on her channel, will create a special Yatra playlist called ‘Mostly Yatra’.

     

    Known for adding humourto the most mundane things that we come across in our daily life, through this series, she will be seen imparting her ‘Yatragyaan’ which is her witty take on being a traveler and various experiences and encounters that one comes across while you are travelling. The playlist consist of videos that range from the types of people on a road trip to the types of Indian travellers. ‘Mostly Yatra’ is a fortnightly property with videos being released every alternate Thursdays on Prajakta’s handle.

     

    Commenting on the association,Gurpreet Singh Bhasin, COO and co-founder of One Digital Entertainment said: “It’s great to be able to collaborate with India’s leading travel website, and for them to be interested in PrajaktaKoli only reinforces our belief in the digital talent we nurture. Mostly Yatra is a great concept and Prajakta being youth favorite because of her relatable fresh and quirky content, we are sure to appeal to the masses. This is a great collaboration for all three brands we think – Yatra.com, One Digital Entertainment and PrajaktaKoli.”

     

    Said ​Vikrant Mudaliar, CMO, Yatra.com: “Yatra has always been exploring new and innovative digital ideas. With youth being the largest consumer of digital content and Prajakta, being such a popular youth icon, we decided to collaborate with her. The idea was to showcase a light hearted, tongue – in – cheek take on various travel situations and that’s exactly what has been executed very well by Prajakta and her team.”

     

  • Micromax product integration in latest music video by singing sensation Manj Music &Raftaar featuring Amy Jackson

    Micromax partners One Digital Entertainment for its Canvas Fire range smartphones

    By A Correspondent

     

    Micromax Informatics announced its campaign for its recently launched Canvas Fire smartphone range. The campaign includes Micromax’s partnership with One Digital Entertainment for the product integration of the Canvas Fire range in the music video of the soundtrack ‘Lak Hilaade’ by Manj Musik and Raftaar, also featuring Amy Jackson. The campaign, along with the music video of the peppy soundtrack aims to establish the Fire range by Micromax as the ideal fit for music lovers with its compelling audio centric features like Auro 3D sound technology and front firing speakers.

     

    The music video seamlessly integrates Micromax’s Fire range and the official video posted on T-Series YouTube Channel has garnered over 10 million views within the first week of its release on September 1, 2016. The ‘Lak Hilade’ video that features leading celebrities, Bollywood personalities and artists has become a social media rage.

     

    Commenting on the partnership, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Being a youth-centric brand, Micromax has always been focused on Movies, Music and Sports. Taking this ahead, we are proud to partner with One Digital Entertainment for our new campaign..”

     

    Commenting on the partnership, Gurpreet Singh Bhasin, COO and co-founder, One Digital Entertainment said, “The reward and reach this track has garnered proves our stand yet again. We are extremely happy to have partnered with Micromax who believed in this strategy of connecting with their audiences. The surround and integrated marketing plan that was mounted around the music video has helped amplify content reach on platforms beyond YouTube.Subtle integrations and strategic partnerships of this nature often unlock magical value that usually stays hidden. This is a win-win for all – creators, content, consumers and brands.”