MxMIndia

Tag: Gurmit Singh

  • App offers scores in seven regional Indian languages; available in six new countries

    Yahoo Cricket revamps offering to reach out to wider audience set

    By A Correspondent

     

    The Yahoo Cricket app, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action. Alongside fast scores and updated match info, cricket fans can dive deep into player profiles and rankings and other features. In less than four months of the refresh, the Yahoo Cricket app touched 1.5 million downloads on Android.

     

    The app also offers scores in seven different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam. The Yahoo Cricket app is also available in six new countries on Android only, including South Africa, UAE, Sri Lanka, Zimbabwe, Pakistan and Bangladesh.

     

    Commenting on Yahoo Cricket’s line-up, Gurmit Singh, VP & MD, Yahoo India, said: “We wanted to make this cricketing season memorable for our users. Indians love their smartphones, and cricket even more! We will keep them connected to every second of the action, on the go. Since the excitement extends beyond the stadium, we wanted to step up the fun there too. The Yahoo Cricket anthem, which will air in partnership with BIG FM, perfectly captures the spirit of the game and what it represents for millions of cricket fans.”

     

    Adde Manish Karnatak, Head, Thwink Big added, “The Yahoo team has taken an interesting creative route for the anthem which perfectly matches with the sensibilities of not just cricket enthusiasts but everyone who is upbeat about music. We at BIG FM too are enhancing the buzz around the cricket season with the launch of India’s first ever radio and digital web series ‘Duck Se Dude’. At the back of this, partnering with Yahoo to play their anthem on our platform establishes a stronger connect thereby delivering it to a larger set of audience through our strong network. We look forward to having more such meaningful and impactful associations.”

     

     

  • Shoppers in Mumbai, Bengaluru, Kolkata, Delhi NCR and Chennai engage at a live activation event for Eno Cooling's Freeze-Off campaign

    GSK concludes activation event for Eno on a high

    By A Correspondent

     

    This season creative experts converged to create a live interactive brand experience for Eno Cooling which leveraged augmented reality with its “Freeze-Off” campaign for the Enorange of antacid offerings. The event had taken place in a span of five weeks at five metros.

     

    Through the use of mall space, cameras and AR trackers, shoppers and passers-by alike could interact with visuals on display by dodging animated chilli monsters that are live-streamed on a large LED display. While the sensors detect a participant’s presence, the large display overlays a series of computer-generated chillies and scorching environments wherein the participant has to manoeuvre.

     

    On creating the AR experience, Ashish Limaye, CEO APAC, Happy Finish India said: “The level of creative execution in building an augmented reality experience for consumers is taking a step further in the marketing fraternity and especially that of India. Although such a technology is in a relatively nascent phase, its high level of engagement makes the campaign all the more memorable and fun for consumers. It is great to see creative minds collaborating on this event.”

     

    Speaking from a vantage point of creative execution, Gurmit Singh, Regional Account Director, Havas Asia Pacific, commented: “The goal in building this interactive experience is to convey a strong message to the consumer. Our consumer would spend more time in engaging with this kind of content, and at the same time, the delivery of this engagement is something we can entrust in interactive and cutting edge digital formats such as augmented reality. Our successful collaboration with various other creative specialists also makes this campaign a good example of how interactivity is adopted in a market like India.”

     

  • Helps brands and agencies to produce and distribute content that drives engagement

    Yahoo expands Content Marketing offerings in India

    By A Correspondent

     

    Yahoo India has announced the launch of Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now marketers in India can leverage Yahoo Storytellers to successfully develop, distribute and measure premium branded content that meets consumers’ high expectations and drives engagement.

     

    “A successful content marketing campaign equates to how well you understand your consumers. With Yahoo Storytellers, we’re offering a better way for brands to create powerful content that’s informed by data and engages the right audience,” said Gurmit Singh, Vice President and Managing Director, Yahoo India. He added, “The promise of using data to make content marketing effective is hyper-personalisation at work, making sure that content is valuable to both brands and users.”

     

    In India, Yahoo has partnered with multiple brands to help them create successful campaigns, including Accenture, Amazon, Madhya Pradesh Tourism and Tourism Australia among others.

     

  • Mr Singh takes on the position left vacant after Arun Tadanki quit Yahoo last year

    Gurmit Singh quits Forbes India as CEO to join Yahoo as India MD

    By A Correspondent

     

    Gurmit Singh

    The announcement was made WPP’s Stream digital unconference being held in Jaipur. Former CEO of Forbes India Gurmit Singh will be the new Managing Director for Yahoo India. As MD, Mr Singh will oversee the internet giant’s business in the country and responsible for its growth. He will report to Yvonne Chang, VP & Head of India and South East Asia at Yahoo. The position of MD at Yahoo India was vacant since Arun Tadanki resigned last year.

     

    With over 20 years of experience, Mr Singh brings with him a deep understanding of the M&E sector in India..

     

    Commenting on the appointment, Yvonne Chang, VP & Head of India and South East Asia, Yahoo said, “Gurmit comes to Yahoo with a strong track record of delivering growth. His understanding of users and advertisers will be a great asset for Yahoo as we bring a number of product innovations to India. Yahoo is a loved brand in India, and we are very happy to have a leader of Gurmit’s caliber leading the team.”

     

    Mr Singh, who starts his assignment with Yahoo today, said “An Internet industry pioneer, Yahoo is now at a very exciting point in its journey. It truly reflects the energy and spirit of the world’s largest startup. Working together with an extraordinary team in India and colleagues across the world, I am looking forward to unlocking the full potential of Yahoo products and services in India.”

     

    During his career Gurmit has held leadership roles across Consumer Products, Music & Entertainment and Media sectors, working for companies such as Sony Music, Hindustan Times, India Today Group, Rajshri Media, Marico Industries and most recently at Network 18 where he worked until yesterday.

     

    Although there is no official statement from Network18 on who will replace Mr Singh, it is rumoured that Anil Unyal, COO – Network18 Media and Head TV18 Media Operations will hold additional charge of the magazine.