MxMIndia

Tag: Gunjan Soni

  • The 360 degree marketing campaign has been designed to drive communication around the brand’s flagship sale

    Jabong pushes its ‘Big Brand Sale’ with pan-India campaign

    By A Correspondent

     

    The sale was until yesterday, January 28, but here’s news on what Jabong did to promote the third edition of its ‘Big Brand Sale’. As part of the campaign, Jabong launched a 30-second television commercial, where the ‘Big Brand Sale’ was depicted in a medley of fashion montages with a rap song, providing the beat for “Ho tayar for the Big Brand Sale”.

     

    Conceptualised and scripted by Happy Mcgarrybowen, the TV commercial aired across leading channels, covering GEC, lifestyle, music, entertainment, English and Hindi movies. Said Gunjan Soni, Head – Jabong: “Jabong’s Big Brand Sale is all about celebration of style or swag. The campaign strongly captures the essence of Jabong as the curator of high fashion with its portfolio of top Indian and Global brands, besides emphasizing on the upcoming Big Brand Sale and its offers. Jabong has always been associated with Bold Fashion and Global Brands. Fashion that is an expression and extension of your inner self. The campaign beautifully communicates the theme.”

     

     

  • The 360-degree marketing campaign has been designed to drive communication around the brand’s flagship sale

    Jabong pushes its ‘Big Brand Sale’ with a pan India integrated campaign

    By A Correspondent

     

    Jabong has launched its multimedia advertising campaign for the third edition of ‘Big Brand Sale’ to be held from January 25 to 28.

     

    As part of the campaign, Jabong has launched a 30-second television commercial, where the ‘Big Brand Sale’ is depicted in a medley of fashion montages with a rap song, providing the beat for “Ho tayar for the Big Brand Sale”.

     

    Conceptualised and scripted by Happy Mcgarry bowen, the TV commercial would be aired across leading channels, covering GEC, lifestyle, music, entertainment, English and Hindi movies. The television commercials will also run in five- and 10-second stings across select channels to drive frequency and reach. In addition, the campaign also covers print, radio, outdoor DTH (Airtel & Tata Sky) and digital, with OOH across eight cities.

     

    Said Gunjan Soni, Head – Jabong: “Jabong’s Big Brand Sale is all about celebration of style or swag. The campaign strongly captures the essence of Jabong as the curator of high fashion with its portfolio of top Indian and Global brands, besides emphasizing on the upcoming Big Brand Sale and its offers. Jabong has always been associated with Bold Fashion and Global Brands. Fashion that is an expression and extension of your inner self. The campaign beautifully communicates the theme.”

     

     

  • As part of the campaign, Myntra has released two TVCs that highlight some of its key service features, such as easy returns and instant refunds with an aim to acquire new customers

    Myntra highlights returns and refunds policy in campaign

    By A Correspondent

     

    Myntra has kicked off an integrated marketing campaign to underscore its service offerings, targeted essentially at uninitiated shoppers across the country with a special focus on non-metro cities and small towns.

     

    Commenting on the campaign, Gunjan Soni, CMO, Myntra & Head- Jabong, said: “Non-metro cities are very important markets for Myntra as we see our next phase of growth coming from there.  Our research shows that over 30 million SEC A internet users in non-metros do not shop online and as a market leader we have launched this campaign to drive adoption among them.  We see about 25% of our daily acquisitions coming from this cohort and with this campaign we are looking at acquiring half a million new customers from this target group over the next three weeks.”

     

    Added Neeraj Kanitkar, Creative Director, Taproot Dentsu: “Myntra is undisputedly one of India’s most fashionable shopping outposts. Some shoppers though, especially from non-Metro cities, worry about the practicalities of the service features. Will my return be accepted? Will my return have to meet any requirements? When will I get a refund? And as a result simply stay away from shopping for fashion online. This campaign addresses these questions in a thoughtful, warm yet joyful manner. Which will hopefully get them to try Myntra, because once people try Myntra, they really do love it.”

     

     

  • Launches 360° campaign to stimulate the viewers’ passion for the hitting the road and the experiences that come with it

    Roadster rides upon new brand campaign

    By A Correspondent

     

    Roadster, one of the leading casual outdoorsy lifestyle brands in the country, launched a new brand campaign – The Road is Waiting. The integrated campaign reinforces the brand’s promise as a trusted highway companion for the young and restless. The commercial, created for TV and digital, is a rallying cry to explore the road and it’s multitude of experiences, drawing straight from the brand’s signature state of constant transit.

     

    Commenting on the new brand campaign, Gunjan Soni, Head, Jabong and CMO, Myntra, said,“Roadster has created a unique positioning in its own right and emerged a winner. This 360-degree campaign, while focusing on the brand story, also focuses on the brand’s product offerings. We want to be top of mind when a consumer is thinking of a great wardrobe fit for his or her journeys on the road.  This campaign is a tribute to those passionate explorers who have treaded paths less explored and is an inspiration to all those who aspire to experience it.”

     

    Added Manohar Kamath, Chief – Myntra Fashion Brands: “Roadster is one of the fastest growing apparel brands in the country today and its brand philosophy lies in waking the explorer within, helping people experience and realizing their passion for the road. The new campaign beckons the viewers hoping to entice them and make them enthusiastic to go on a journey themselves. We have strategically looked at ensuring the brand message and its product offering comes through effectively by using diverse set of mediums including TVC, OOH and Digital.”

     

  • The campaign has been conceptualised by Famous Innovations

    HRX inspires fitness goals through new campaign

     

     

    HRX, the active lifestyle and sportswear brand launched by actor Hrithik Roshan has launched a new film with the message ‘Keep Going’. The film was conceptualized by Famous Innovations and shot by Razneesh Ghai.

     

    Said Raj Kamble, Founder and Chief Creative Officer, Famous Innovations,:”Fitness is a fast emerging category in India and with many international players dominating the space, hence it was important to find a unique voice for HRX. Hrithik Roshan himself is a huge inspiration and along with him we have tried to include people at every stage of the fitness curve in the communication. The idea is to show that whether you’re just starting out or are an expert, we all go through the same struggles and the way to overcome them is by simply taking small steps forward.”

     

    Added Gunjan Soni, Head, Jabong and CMO, Myntra: “This campaign brings Hrithik Roshan’s personal mantra and passion for fitness face-to-face with the challenges that our consumers deal with everyday in their journey towards an active lifestyle. Our attempt is to break down the unconquerable monolith called ‘fitness’ into real, achievable steps, and make this category more inclusive than it has generally been. This is important because India is more conscious about fitness today than it has ever been and while pro-athletes have many cheerleaders, someone needs to speak for the amateurs and beginners out there too.”

  • Launches TVCsto call attention to India's first ever online fashion event

    Myntra launches campaign to promote the first season of ‘Big Fashion Gig’

    By A Correspondent

     

    Myntra kicked off a special campaign to promote Big Fashion Gig and launch two television commercials as part of its ongoing promotions.The campaign calls upon fashionistas to try out the latest products, styles and designs from over 1500 domestic and international brands, with access to over 3 lakh curated styles.

     

    Commenting on the campaign, Gunjan Soni, Head of Jabong and Chief Marketing Officer at Myntra, said: “Big Fashion Gig has been conceptualised to allow our fashion forward customers, access to brands, designs and styles to the upcoming summer collection of some of the finest global brands. It is the first of its kind event in the country where we have conceptualized over 30 gigs with curated styles for our customers and collaborated with over 10 celebrities who will offer their tips and style mantras. The campaign has been developed to clearly highlight their role as fashion advisors to our consumers.”

     

  • The campaign also features ace Shuttler P V Sindhu and actor Hrithik Roshan in the TVC

    Myntra’s campaign for its ‘End of Reason Sale’

    By A Correspondent

     

    Myntra has launched a new campaign to promote its annual ‘End of Reason Sale’ (EORS). The 360-degree campaign announces the fifth edition of EORS to be held between January 3 and 5.

     

    At the centre of the campaign is an ad film that brings forward the essence of EORS that offers shoppers the perfect occasion to plan and stock up their wardrobes at the very beginning of the year. This is expressed by the tagline, “Jo chaho milega jab Myntra ka sale khulega”, which loosely translates to “You can get whatever you want on the Myntra sale”.

     

    Speaking about the campaign, Myntra’s CMO & Head, International Brands Business, Gunjan Soni, said: “The size and reach of our marketing campaign for the upcoming ‘End of Reason Sale’ is unprecedented. We have come up with an array of innovative activities to engage with our customers. We are doing a take on the Mannequin Challenge to reveal prices of products, gamification to drive traffic and a focused regional push on digital. EORS has emerged as the most sought after fashion sale event in the country and through this campaign we are reaching out to all our existing and new customers, urging them to prepare and make the most of the three day sale.”

     

    Said Kartik Iyer, CEO, happy mcgarrybowe: “ The mission has been to build enough excitement around the largest and most awaited fashion sale event in the country and it has been a great experience as always, with conceptualizing the film. We are confident that the film will rouse enthusiasm for the sale among all sections of consumers.”

     

  • The Digital Marketers' Awards are designed to recognise exceptional work done by the Marketing fraternity to take their brands into the digital era

    IAMAI rewards CMOs at DMA Awards

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) celebrated the achievements of the Chief Marketing Officers (CMOs) last Friday at the Digital Marketers’ Award (DMA).

     

    This year the award show had 11 categories to honour CMOs and Marketing Heads. The categories that were rewarded were Banking, Insurance, Personal Finance & Investments, Healthcare, Automobile, Real Estate, IT &ITes, Travel, Digital Businesses and Consumer Durables/FMCG. List of winners is given herewith:

     

    The winners were selected by a jury comprising of Tushar Vyas, Chief Strategy Officer, GroupM South Asia, GroupM; Atit Mehta, VP & Head of Media, Sequoia Capital; Deepali Naair, Chief Marketing & Digital Officer, IIFL Wealth & Asset Management; Aditya Rath, Partner, KPMG; Manish Vij, Founder, SVG Media; Anita Nayyar, CEO India & South Asia, Havas Media and Vivek Bhargava, CEO, iprospectCommunicate2.

     

    Commenting on the significance of the DMA Awards, Kartik Jain, CMO – HFDC Bank said,”Digital Marketing Awards is a great initiative that inspires and motivates digital marketers in the industry. It is a great platform to showcase the efforts put in towards digital marketing by the industry collectively.”

     

    Speaking about the impact of digital marketing, Gunjan Soni, CMO & Head – International Brands Business, Myntra, said,“Digital marketing is a completely democratic medium and therefore it is the power of the idea that can take a brand really far. Measuring the success not just by pure reach but by the number of shares and likes that a content is getting is key to a successful campaign.”

     

    Said Mohan Menon, GM & Head Marketing – Max Healthcare: “There’s a lot happening in the digital space of the healthcare industry. Our industry is booming in terms of disruptions and innovations. Disruption and innovations using technology and digital is leading the piece not only in terms of marketing but also in service and product delivery. Even the traditional players in the segment is exploring digital in a big way to reach out to public and also delivery of service.”

     

  • Campaign highlights Myntra’sextensive range of sportswear

    Myntra launches new campaign advocating Sports

    By A Correspondent

     

    Myntra has kicked off a category focused campaign showcasing its depth and range of sports apparel and footwear. The fashion major has created a one stop destination for sports attire – a curatedselection of apparel, footwear and accessories for sports enthusiasts.

     

    The campaign also seeks to leverage and showcase the platform’s expansive sports brand portfolio to reach out to one of the fastest growing fashion segments in India. With over 100 sports brands including some of the iconic names in the category, Myntra offers an unparalleled range of sportswear for people looking to engage in a wide variety of sporting activities.

     

    The TVC features a newbie sports enthusiast trying his hand at different sports to see which suits him best, while Myntra provides him with one stop access to all the sportswear he needs for each sport. Narrated in a humorous and engaging tone the TVC, with 30 and 60 second edits, establishes Myntra as the de facto destination for sportswear.Inan era were fitness and health are starting to gain prominence, the Myntra Sport campaign encourages customers to get on their feet and pick a sport of their choice.

     

    Commenting on the campaign, Gunjan Soni, CMO & Head – International Brands Business, Myntra said, “Sportswear has been growing at 45% YoY and is one of the largest categories on Myntra. The Sports Campaign aims to unequivocally establish Myntra as the foremost destination for all your sportswear needs. A unique attribute for this category is need for advice and keeping this in mind we have added some features to assist customers while shopping. We have also created a specialized sports store on the Myntra app to cater to the unique needs of customers and we are seeking to drive awareness for these offerings through this campaign. “

     

    Speaking about the campaign, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said “We live in a world where more and more people are exploring and enjoying sports and fitness-related activities. Our campaign has a simple message, delivered in a light-hearted way, to encourage this growing trend. You needn’t be a pro to be into sports, you just need a nudge to set the ball rolling. And Myntra Sport has everything anyone needs to keep going, once they decide to get going.”

     

  • The campaign aims to address the inhibitions of around 20mn offline shoppers

    Myntra launches brand campaign to woo offline shoppers

    By A Correspondent

     

    Myntra announced the launch of a new brand campaign ‘Try Myntra. You’ll Love It’, targeted at fashion and lifestyle shoppers who are yet to board the online bandwagon. The campaign aims to address the inhibitions of around 20mn offline shoppers who transact for other services online but are faced with a resistance to purchase fashion online.

     

    Specific barriers such as the need to touch and feel fashion products and perception of complicated exchange policy, among others, have been addressed craftily through a well scripted story board that conveys the message powerfully. Conceptualized by Shirsha Guha and produced by OINK Films, these two 35 second TVC’s have begun airing on all major national channels, digital platform and also radio & outdoor medium in select markets.

    The campaign hinges on the belief that existing customers are allies who can convince the non-buyers by allowing them to unknowingly enjoy a hassle-free online shopping experience. Performing in the TVC are actors Abhay Deol & Ira Dubey, Prateik Babbar & Amol Parashar who through their roles get across the message of ‘Try Myntra. You’ll Love It’. The situations and script construct are crafted to mirror and dispel the fears and concerns faced by ‘non-buyers of online fashion’ and give Myntra a try. It also highlights the brand’s service propositions such as curated collection from over 2000 Indian & International brands, 100% authentic products and quick refunds for a remarkable online shopping experience

     

    The above celebrities were specifically chosen for the role as their image complements that of Myntra’s as they are young, vibrant, with aspiration and readily relate to Myntra’s Target Group.

     

    Speaking about the campaign, Myntra’s CMO & Head of International Brands, Gunjan Soni said, “Myntra as a brand has a clear vision to be the most vibrant, fashion forward and yet friendly & relatable brand that helps Indians look good. This campaign aims to influence India’s offline shoppers by addressing their inhibitions towards online fashion and show to them in a light hearted way how easy and fun shopping on Myntra is.  We are working hard everyday to ensure shopping on Myntra is the best ‘fashion shopping experience’ at every step – great brands, fantastic selection, timely delivery and early doorstep returns. We have used existing Myntra shoppers as our allies and voice in delivering this message. ”

     

    Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “There are 80 million well-groomed, brand-conscious, internet-savvy people out there, who buy everything online, except fashion. Their minds tell them that a platform like Myntra will give them the range, quality, trends and looks that they seek. But their hearts don’t quite agree. Logic and rational reasoning have clearly been insufficient to convert them. So we put forward an argument that they can’t possibly win. After all, how do you dislike something just after you’ve liked it?”

     

  • The campaign highlights Myntra as the ubiquitous destination for International Fashion in India

    Myntra takes a stand with #JustArrived

    By A Correspondent

     

    Myntra has announced the launch of a new brand campaign called ‘#JustArrived’. The campaign is aimed at showcasing Myntra as the go-to destination for the latest in global fashion from top international brands. Already known for being a house of best fashion brands, Myntra has further strengthened its portfolio by adding 25+ iconic international brands with over 11000 unique styles, available over the last 15 months.

     

    The television commercial with a 30 & 45 second duration, demonstrates style and fashion of top international brands by using a metaphorical Myntra airport setting where passengers (symbolic of the brands) have #JustArrived and are getting checked, stamped and welcomed warmly on the Myntra platform. The visuals are tantamount to a fashion show of the latest trends and collection of apparel, footwear and accessories, at the airport. The TVC is directed by SachinKhotre, produced by Asylum Films and conceptualized by Happy Creative Services.

     

    Commenting on the launch of campaign, Gunjan Soni, CMO & Head of International Brands, Myntra said, “Myntra has over 8Mn fashion shoppers, who see us as a destination of choice for their favorite brands. By adding a wide range of International brands, we have further strengthened our Fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated International selection.”

     

    A four week campaign, the TVC will be aired extensively across 25+ TV channels, spanning Hindi GEC, Hindi Movies, English Entertainment, English Movies, Youth & Music Channels, and English News Channels. The campaign will also be promoted in outdoor mediums in Delhi, Mumbai and Bangalore starting 4th April and through brand’s digital platforms.

     

  • Prior to Star India, Gunjan was a Partner at McKinsey and worked across multiple consumer sectors and geographies, including India, UK, Singapore and Bhutan

    Myntra appoints Gunjan Soni as CMO & Head – International Brands Business

    By A Correspondent

     

    Gunjan Soni

    Myntra has appointed Gunjan Soni as Chief Marketing Officer and Head, International brands business. She will take up her position at the start of December.

     

    Gunjan brings with her over twelve years of diverse experience in strategy, operations and marketing with a passion for advanced big data analytics. In her previous role as Executive Vice President for Strategy and CEO Office, with Star India, she worked on new initiatives in Content, Sports and Digital.

     

    Prior to Star India, Gunjan was a Partner at McKinsey and worked across multiple consumer sectors and geographies, including India, UK, Singapore and Bhutan. She is credited for starting McKinsey’s Scientific Marketing practice for India.

     

    Speaking on the appointment, Ananth Narayanan, CEO, Myntra said, “GunjanSoni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country.”

     

    Speaking on her new assignment, Gunjan Soni said, “I am very excited to be joining Myntra. It’s a privilege to be working with a team that is changing and shaping ‘New India’ so fundamentally! As I come in, would like to take brand Myntra to iconic status in fashion – not just through traditional marketing but by applying data and technology to transform the consumer experience on personalization and social to best in the world! I am also excited to bring many new international brands to the Indian consumers.

     

    Gunjan is an MBA from XLRI, Jamshedpur and has also worked with Infosys as a software engineer at the beginning of her career.