Tag: Gulzar

  • Nickelodeon rolls out new anthem and campaign

    By Our Staff

     

    Nickelodeon rolls out brand-new anthem and campaign ‘#DoTheNickNick’ to usher in 2023. The campaign features India’s favourite Nicktoons, celebrates kids, and encourages them to look forward to 2023 with a positive and exciting outlook. The anthem is written by Gulzar and sung by Armaan Malik.

     

    Speaking on what the franchise has in store for the year, Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said: “2022 was a year of milestones. We entertained, engaged, and empathized with our young audiences through the highs and lows in new and innovative ways. As we begin the new year, we once again reiterate our promise to our viewers of bringing the best stories and characters. Our new anthem champions exactly what Nickelodeon stands for = ‘Nick for Kids and Kids for Nick.’ We are excited on presenting a power-packed year, further reinforcing our bond with kids.”

     

  • Gulzar celebrates #NewspaperMornings for Times of India

    By A Correspondent

     

    The Times of India has launched an ode to the morning newspaper habit of many/most Indians with a poetry penned by celebrated lyricist and poet Gulzar.

     

    Speaking about the campaign Sanjeev Bhargava, Director, Brand TOI said: “Across the world, newspapers are the most trusted source of news, and our readers already know that.  Reading a newspaper is not merely flipping through pages. We all have our unique way of reading our newspapers – some sit on a table, some lounge on floor, some start from front page, some go reverse and so on. The charm of reading a newspaper is an intimate and uninterrupted immersion into news, that is both relaxing and intense depending on the pace of its reader. The poetry narrates this experience from the eyes of the reader. During uncertainty, access to accurate information is critical. And, we stay committed to our readers to bring them unbiased and authentic news to ensure our relationship with our readers strengthen further.”

     

     

  • Reviewing the Reviews: Mostly raves for Dedh Ishqiya

    By Deepa Gahlot

     

    Dedh Ishqiya

    Director: Abhishek Chaubey

    Starring: Naseeruddin Shah, Madhuri Dixit, Arshad Warsi, others

     

    The first major release of the year, Abhishek Chaubey’s Dedh Ishqiya, wins mostly raves and ratings that range from 2.5 to apt, probably leaving readers befuddled.

     

    The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome. The language, milieu, style of the film belongs to a bygone era, though it is set in the present, and has an ending that would please the LGBT activists, especially when they need support.

     

    Aniruddha Guha of Time Out Mumbai commented, “Right from when the first trailer of the film released – the one about the seven stages of love - Dedh Ishqiya has been a movie to feverishly look forward to, and it more than meets expectations. After Rajkumar Hirani’s two Munnabhai films, each of which stood out for their individual brilliance, it’s the two Ishqiya films that achieve the feat (incidentally, Warsi has acted in all four). It’s dark, sardonic and funny. Don’t miss 2014’s first great Hindi film.”

     

    Shubhra Gupta of Indian Express was not all that impressed. “‘Ishqiya’ gave us a couple of lovable rogues with a lilting Bhopali brogue, and a tricky leading lady in the wickedest ‘cheent ka blouse’ and a startling line in ‘gaalis’. Director Abhishek Choubey’s debut film had an arresting swagger and a distinct voice, and characters—full-blooded, full-bodied- that stayed with you much after the film was over. The sequel has the same two losers, a little worn and weathered, trying their luck in another town, and two new ladies, holding out the promise of one-and-half-times the fun. Fun it is for some time, and then it starts to slide. This one should have been a humdinger, but it falls short.”

     

    Saibal Chatterjee of NDTV.com gave it a glowing review too, “In fact,Dedh Ishqiya is in many respects appreciably more enthralling than Ishqiya. Thematically, the follow-up casts its net far wider and comes up with striking insights into the flaws and foibles of people who haven’t lost their flair for the flashy despite their lives having hitting the skids. The screenplay is laced with acidic wit, the comic touches are subtly sly, and the on-screen performances are marvellously modulated. Dedh Ishqiya entertains, but does so in a manner that does not trifle with the intelligence of the audience. In other words, here is an exceptional film that does not have to negotiate the kind of facile crowd-pleasing narrative formulations that most Bollywood flicks must necessarily wade through in order to get to the Rs 200-crore mark. Dedh Ishqiya might not get there, but it is a triumph of measured craftsmanship and storytelling finesse.”

     

    Vinayak Chakravorthy of India Today wrote, “Ishqiya started off with an advantage this sequel will not get. Like all first films, it had concept novelty on its side. You had a couple of brazen rustic conmen with hearts that flutter at the tiniest tease, thrown into a mix of dark wit, crime and amoral amour. In a broad sense, Dedh Ishqiya is basically reloading that winning formula, if only at a royal scale its decadent Nawaabi backdrop allows. In a finer sense, the film is not blindly peddling what worked once. You spot a thought process that tries taking the existing formula to a new level. The effect is alluring.”

     

    Sanjukta Sharma of Mint heartily commended the film. “Writer and director Abhishek Chaubey follows up his rompy revenge caper Ishqiya (2010) with a sequel, Dedh Ishqiya, a terrific entertainer about friendships and the ways in which human beings form bonds for solace and dreams. When I am m by the crassly sexist ethos that governs Hindi films today, Ishqiya is one of the films I like to think of. Here too, like in the first, Chaubey keeps his light, humorous touch intact without failing to smuggle in the class and gender politics crucial to the story.”

     

    But the five-star rave comes from Rediff’s Raja Sen. “Rarely is a Hindi film as mischievously besotted with wordplay, but one look at Chaubey’s co-conspirators confirms that no syllable has been picked accidentally. In this sleight-of-hand tale where gangsters point with iambic-meter before pointing with guns, Chaubey has master wordsmiths Vishal Bhardwaj and Gulzar alongside him, making for a script that balances words as deftly — and, crucially, with as much nervous energy — as a knife-juggler with a case of the hiccups. It’s a marvel.”