MxMIndia

Tag: Gulshan Singh

  • To help create impactful brand stories

    Tilt gets Purvi Mistry as Senior Director – Strategy

    By Our Staff

     

    Purvi Mistry
    Purvi Mistry

    Mumbai-based brand and communications consultancy Tilt Brand Solutions has appointed Purvi Mistry as Senior Director – Strategy. She will report to Gulshan Singh, Tilt’s Chief Strategy Officer and Head of BrandT, the brand consulting division of Tilt Brand Solutions. Purvi was last at BBH where she was Strategy Director.

     

    Gulshan Singh
    Gulshan Singh

    Said Singh on the appointment: “Purvi joins Tilt at a very exciting phase in our growth journey.  Her skills and experience are a great fit with Tilt’s vision and culture as we continue to scale-up and work on consolidated mandates. I’m looking forward to bringing her expertise into play for our brands and clients, and to continue building on Tilt’s tradition of excellence.”

     

    Added Mistry: “Very rarely have I seen an agency so committed to bring to bear its vision for Strategic Planning. Its core philosophy of “Full Brained Thinking “ is something I have been a passionate believer in, and also what I believe is at the core of my learned competencies thus far. I am looking forward to work with a set of impressive visionaries to create many impactful brand stories and have an enriching and fulfilling professional experience.”

     

     

  • He will pair up with Paul Dueman, also Chief Strategy Officer, who was brought in a year back

    Tilt onboards Gulshan Singh as CSO

    By Our Staff

     

    Gulshan Singh
    Gulshan Singh

    Mumbai-based Tilt Brand Solutions has announced the appointment of Gulshan Singh as Chief Strategy Officer. He will pair up with Paul Dueman, also Chief Strategy Officer, who was brought in a year back. Singh comes in after a five-year stint at FCB Interface where he was National Planning Director.

     

    Speaking on this appointment, Joseph ‘Joe’ George, Founder Chairman and Managing Director, Tilt Brand Solutions said: “Gulshan’s competencies, experience, and interest are just right for what is needed to lead Right Brained Planning at Tilt. With this appointment, Tilt Brand Solutions will be the first-ever Brand and Communications Consultancy in the country that will have a 2 CSO structure – a tangible demonstration of our belief in Full Brained Thinking and the equal importance and criticality of both Left and Right Brained Planning at Tilt. Am sure Paul and he will enjoy their tango”

     

    Sigh assumed this role on August 23. He and Dueman will be reporting to George.

     

  • An MBA from HEC Paris, Gulshan’s interests include behavioral economics, military history and gaming

    FCB Interface brings Gulshan Singh on board

     

     

    FCB Interface has announced the appointment of Gulshan Singh as Executive Planning Director. In his role, Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface.

     

    Commenting on the appointment, Joe Thaliath, Chief Executive Officer, FCB Interface said: “Gulshan’s acumen to couple consumer insights with hardcore data & analytics makes him the perfect fit for the role. We are delighted to have him on board! His drive, insight and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story and we look forward to it.”

     

    Speaking on his new role, Singh said: “To me this is a homecoming of sorts, and it is fantastic to be back in this environment that places such a premium on strategic thinking and rigor. And more importantly, in using this thinking as the bedrock of developing the creative product – all with the clear objective of encouraging behavior change. I look forward to partnering with the superb talent we have here to drive this mandate.”