By Our Staff
Berger Paints has launched a TVC to introduce its range of waterproofing products – Dampstop. The campaign features Akshay Kumar and Gulshan Grover. With Dampstop, Berger Paints introduces a complete product range in the waterproofing segment.
Said Abhijit Roy, Managing Director & CEO, Berger Paints India Limited: “We strongly believe that the waterproofing market has a lot of potential in India and the demand for waterproofing products are increasing sharply day by day. Earlier painters used to shy away from performing the tedious task of waterproofing as the process was very complicated. However, with the introduction of our product range, Berger DAMPSTOP, we intend to make the entire process simpler and hassle-free. The nano-silicon technology enables the product to waterproof the wall without having to break it open. As we launch this range of innovative waterproofing products, we aim to make consumers aware of the benefits of the same through multiple avenues including TVCs and digital media to highlight the importance of waterproofing and how easy the process has become, in current times.”