MxMIndia

Tag: Gulrez Alam

  • The announcements are part of ZenithOptimedia Group's management succession moves for Performics and Resultrix in India

    Tanmay Mohanty to take charge of Resultrix and Perfomics in India as Gulrez Alam moves to Singapore as Chief Devpt Officer for ZO APAC

    By A Correspondent

     

    Gulrez Alam

    After founding, growing and leading Resultrix as Global COO for close to five years and making it a name to reckon with in the digital marketing industry, Gulrez Alam moves to Singapore as Chief  Development Officer, APAC at Zenith Optimedia. In this role he will be working with Gerry  Boyle to lead New Business and develop as well as evangelize Digital in the APAC region for ZO.

     

     

    Tanmay Mohanty

    Tanmay Mohanty, who has played a pivotal role in shaping up  Resultrix under Mr Alam for more than a year now, will be taking on the mandate of MD, Performics India and in this role will be incharge of leading both Performics and Resultrix operations in India. He will also  help the ZO Group to further develop and grow its digital capabilities.

     

    In this new role, he will directly report into Anupriya Acharya.

     

    Comments Mr Alam, “I totally believe in ZenithOptimedia’s Live ROI philosophy. I am excited about offering data-led solutions to clients  across mainline and digital media. And also looking forward to working with a very passionate, performance and excellence driven team at ZO APAC office. As I move, I am totally confident in Tanmay taking  over the India responsibilities from me and am sure he will take the organization to greater heights”

     

    Said Mr Mohanty: “At ZenithOptimedia Group, we all have thoroughly imbibed the Live ROI philosophy and all our digital and mobile offerings across Content, Creative, Communication have Performance culture at the core”.

     

    Confirming the development, Ms Acharya noted that Resultrix has been a spectacular success story and will continue to be a competitive advantage for the ZenithOptimedia Group in India. As the client requirements becomes more sophisticated and move from vanilla to more expertise-based solutions, the competitive advantage will get  even more sharply defined. She said “Our revenues from digital as ZO Group in India, are already upwards of 40% and we will focus to grow this further in the coming years.”

     

  • Resultrix – A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.

    Resultrix appoints Tanmay Mohanty as COO – India

    By A Correspondent

     

    Resultrix – A Performics Company, India’s leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations. Mr Mohanty will be directly reporting to Gulrez Alam, COO – Global, Resultrix.

     

    Mr Mohanty, with an extensive and diverse work experience of close to 14 years, has been a part of organisations of repute at the management level. As he joins Resultrix, he brings his vast experience in the field of Marketing, Advertising, Brand Management, Direct Sales, BTL, Strategic Account Management, Business Development, and Administration. Prior to joining Resultrix, he was the COO of Interactive Media And Communication Solutions Pvt. Ltd. (id8 Labs). He has earlier been associated with organizations like Jasubhai, Merchant Media, Dalal Street, and Urja Communications.

     

    Speaking on his appointment, Mr Mohanty said, “Resultrix has an excellent track record as a leading player in the search and interactive services industry. I look forward to working with the talented and dynamic team at Resultrix and being a part of the company’s future.”

     

    Mr Alam added, “It’s great to have Tanmay on board with Resultrix. We are looking at strengthening our leadership team at Resultrix as we continue with our focus on being at the forefront of the ever evolving digital and interactive services industry. Our clients will benefit from Tanmay’s vast professional expertise spanning across multiple industries. As Resultrix’s success story continues, Tanmay’s insights and leadership will give that extra fillip to take it to the next level.”

     

    Resultrix, founded in 2008, is a performance-based digital marketing agency, managing over 120 brands across multiple screens and mediums. Its bouquet of interactive services includes search engine marketing (SEM), search engine optimization (SEO), web design & development, web analytics, social media marketing & display advertising.

     

  • This acquisition strengthens Publicis Groupe's presence inIndiaas well as its digital dominance

    Resultrix is now a Publicis Groupe company

    By A Correspondent

     

    Publicis Groupe has announced the acquisition of Resultrix, an award winning digital marketing agency with an international footprint in India, Singapore, the UAE and the US. This acquisition strengthens Publicis Groupe’s presence in India as well as its digital dominance.

     

    Resultrix was founded in 2008 and has grown to be the leading performance marketing agency in several strategic markets. Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The award-winning agency provides a full suite of services including search engine optimization, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing with a differentiated set of performance-based business models. Resultrix’s extensive clientele comprises both international and local brands including Corbis Corporation, Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank among others.

     

    Talking about the acquisition, Daina Middleton said: “Clients are demanding best-in-class specialized skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world.”

     

    Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.

     

    Vidur Luthra, CEO for Resultrix said: “We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger group footprint which is of huge benefit to our clients and teams.”

     

    This acquisition confirms Publicis Groupe’s ambition to accelerate its presence in fast-growing markets and develop its capabilities in digital in order to better serve its clients.

     

    Srikant Sastri, VivaKi Country Chair for India added: “India promises huge growth potential and opportunities, especially in the area of digital. This investment demonstrates our commitment to developing our networks in fast-growing and important markets and sectors.”

     

    According to the current ZenithOptimedia Advertising Expenditure Forecast (June 2012),India, the world’s 16th largest advertising market, will see an increase in advertising expenditure of 6.8 per cent over the course of 2012. Along with Brazil, Russia and China, India is forecast to account for 35 per cent of total global growth.

     

    The acquisition of Resultrix, which is subject to regulatory approval, is a testament to Publicis Groupe’s strategic commitment to expanding its operations across India, where the Groupe aims to double its size by 2015.