By Our Staff
Gearing up for the wedding season, Kalyan Jewellers has launched its digital Muhurat campaign. The new campaign ad featuring regional brand ambassador, Kinjal Rajpriya highlights the wide range of Gujarati bridal jewellery pieces from the company’s Muhurat Collection.
Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “India is a vast country with different customs and traditions practiced even within the same state, yet there is something that unites the diversity of traditions that India holds – the ‘Muhurat’ or the auspicious time for the celebration. Weddings are a deep-rooted element of our society and at Kalyan Jewellers, we aim to embrace the importance of every ‘Muhurat’, and our wedding jewellery collection has a wide range of jewellery designs, which will cater to every bride from every part of India.”