MxMIndia

Tag: Gujarat Lions

  • Brings together the speed & excitement of cricket and the 4G network in an exciting communication

    Intex gets Gujarat Lions cricketers to endorse Aqua Lions 4G

    By A Correspondent

     

    Intex Technologies, that recently launched its Gujarat Lions-themed phone – Aqua Lions 4G, has come out with an ad campaign for the 4G handset. The ad conceptualised by Publicis India, is a branding exercise that the technology player has undertaken as a part of its ownership of the Gujarat Lions IPL team in the league’s 10th season.

     

    Speaking about the campaign, Keshav Bansal, Director, Intex Technologies (India) Ltd. and Owner, Gujarat Lions, said: “Intex has always striven to change people’s lives through affordable and quality products. Moreover, cricket clearly resonates with Indian audiences and cricket players enjoy massive fan followings. Being an Indian brand and with the IPL fever catching on, we found this a perfect time to launch the campaign with our team’s star players, so as to reach out to our audiences. The commercial is aimed at communicating the key features of the phone, especially 4G, along with highlighting its affordability.”

     

     

  • This is the group's latest venture into talent management

    Laqshya Media Group signs Suresh Raina as its first talent

    By A Correspondent

     

    Integrated marketing agency Laqshya Media Group announces its foray into celebrity talent management by roping in marquee cricketer, Suresh Raina as its first celebrity. This is an exclusive multi-year mandate for the group, effective this fiscal year.

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “We are extremely pleased to announce Suresh Raina as the first name for our new vertical in talent management. Brand Raina is inspiring, engaging and immersive, and we aim to integrate these aspects into a holistic experience. Our collaboration is a reiteration of the same.”

     

    Speaking on the association, Suresh Raina, Captain, Gujarat Lions, said “I am really excited and happy to be associated with Laqshya Media Group, and looking forward to a new journey with them, feeling fresh and energetic for this new innings.”

     

  • Swashbuckler Suresh Raina roped in for one year; will endorse the new range of Intex Speakers under the IT Peripheral business

    Suresh Raina appointed brand ambassador for Intex Speakers

    By A Correspondent

     

    Intex Technologies has roped in cricketer and captain of Gujarat Lions Suresh Raina as the brand ambassador for its new range of speakers segment. He has been signed for a period of one year. During this period, Suresh Raina will be seen in a series of brand campaigns and activations for Intex Speakers.

     

    “We are delighted to have our captain, Suresh Raina, as the brand ambassador for the speakers segment, which made Intex a household name for more than two decades and still continues to do so. Suresh Raina is a brilliant sportsperson & team leader that makes him the perfect choice to endorse our long-standing speakers segment and further enhance the consumer connect,” stated Nidhi Markanday, Director & Business Head, Consumer Durables & IT Peripherals, Intex Technologies.

     

    The oldest category in Intex product portfolio, IT Peripherals, had been the mainstay of the company in the initial years and continues to remain strong in face of changing consumer preferences. Intex has a rich portfolio of B2B and B2C speakers with over 70 models.

     

     

  • Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions

    Intex appoints Publicis to handle Gujarat Lions

    By A Correspondent

     

    Intex Technologies has appointed Publicis to build the brand identity of Gujarat Lions, its maiden foray into cricket’s biggest extravaganza – IPL. Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions.

     

    Keshav Bansal

    Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies said, “We are pleased to appoint Publicis as our creative partner for Gujarat Lions. This is indeed an exciting and rare opportunity to build a new team identity quickly to compete with the more established teams in IPL.”

     

    “Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers,” he further added.

     

    Hemant Misra

    Hemant Misra, CEO Publicis Capital commented “This is a rare opportunity for us. Till now we have done many IPL campaigns for brands but to handle an IPL team is a completely new experience. It will be an understatement to say we are excited, I am already having trouble assigning this internally since everyone wants to work on this brand. We look forward to helping Gujarat Lions create a unique identity for itself in the star studded IPL galaxy.”