MxMIndia

Tag: Guinness World Records

  • Dream11 users created over 1 crore (1,03,17,928) fantasy teams to compete

    Dream11 hosts largest online fantasy cricket match

    By A Correspondent

     

    L-R Bhavit Sheth – COO & Co-Founder – Dream11, Harsh Jain – CEO & Co-Founder Dream11, Swapnil Dangarikar, Adjudicator, Guinness World Records

    Dream11 bagged the Guinness World Records title for hosting the largest online fantasy cricket match. This feat was achieved by Dream11 during the 2019 final match of the Indian Premier League (IPL) between Mumbai Indians and Chennai Super Kings. Dream11 users created over 1 crore (1,03,17,928) fantasy teams to compete in this fantasy sports match.

     

    Said a Dream11 spokesperson: “Dream11 is excited to announce this record on India’s National Sports Day, as a dedication to our 7 crore+ users and their passion for sports. We are honoured to receive this certification from Guinness World Records. This global recognition is a validation of our belief in the rapidly evolving culture of sports fandom where more and more fans are seeking new avenues to immerse themselves in their favourite sports. This is resulting in a higher impetus for the sports ecosystem in India. We are deeply thankful to all our users who enjoy playing fantasy sports on Dream11 and made such an incredible feat possible for us!”

     

    Added Swapnil Dangarikar, Adjudicator, Guinness World Records: “After careful scrutinisation of all the evidence, I am very happy to confirm that Dream11 has set a new record for a Largest Online Fantasy Cricket Match with an impressive 1,03,17,928 teams participating.”

     

     

  • The world’s ‘Largest oil lamp’ carrying 868.83 litres of oil signifying ‘A wish for good health’ was inaugurated and lit by actor Sonu Sood

    Too Yumm achieves unique feat at Kumbh Mela

    By A Correspondent

     

    The RP-Sanjiv Goenka Group’s snack brand Too Yumm installed the largest diya as a symbol of its commitment towards good health. Post achieving the Guinness World Records in Mumbai, the brand conducted the presentation ceremony for the record at the Kumbh Mela where actor-film-maker Sonu Sood set alight the largest oil lamp (diya) and took the pledge for good health. The diya measuring 476.5mm in height, and 2390.6mm in diameter is installed at the Ardh Kumbh Mela in Prayagraj.

     

    Sharing his views on this achievement for the brand, Suhail Sameer, CEO of the RP-SG FMCG business said: “This is yet another proud moment for Too Yumm! We believe FMCG industry will be one of the largest value creators over the next 5-10 years; our focus has always been to keep innovating our products to offer our consumers the perfect balance of maximum taste and good health. Activities symbolizing good health (like the largest diya) reinforce our commitment to bring the best to the fans of the Too Yumm! brand!”

     

    Added CMO Anupam Bokey: “We are absolutely thrilled to have achieved this wonderful feat of the Guinness World Records®, especially at one of the most sacred gatherings across the globe. Through this monumental diya, we have endeavored to make a wish for good health for one and all. ‘Being healthy’ forms the very foundation of our brand Too Yumm!. We have always tried to convey our brand message through disruptive ideas, be it through the #WhyChipsVirat campaign and now with this largest diya. While Kumbh offers us an excellent opportunity to get closer to our audience, the disruptive record will continue to help manifest our core brand message and propagate the significance of good health to the whole nation. After all, health is wealth!”

     

     

  • FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country

    Big FM partners Honda’s amazing feat

    By A Correspondent

     

    FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country. Honda’s campaign – the Honda Amaze Longest Drive Through Amazing India – kicked off on September 15 and culminated on Nov 9 achieved the Guinness World Records. The campaign was supported by on-ground activities and on-air promotions across 30 stations of the 7 BIG FM network, connecting with Honda fans and dealers to create a buzz about their power campaign.

     

    Speaking on the occasion, Hironori Kanayama, President & CEO of Honda Cars India Ltd., said “We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering the Guinness World Records.”

     

    Speaking of the partnership, Ashwin Padmanabhan, Business Head, 92.7 BIG FM stated, “It is our endeavor to offer audiences with clutter-breaking and highly engaging content, while offering our partners the best solutions through the effective use of the powerful medium of radio. Having worked with Honda in the past we have a long-standing association since they understand the power of radio.”

     

  • Divya Bhaskar creates history for 'The Largest Gathering of people dressed as Gandhi' on the occasion of Gandhi Jayanti

    Guinness recognises Divya Bhaskar’s ‘Gandhi Jayanti’ record

    By A Correspondent

     

    Divya Bhaskar initiated ‘Ahimsa Dandi Yatra’ campaign in association with Spiritual Guru – Muni Tarun Sagar. The initiative was aimed at strengthening the support against ‘Animal Cruelty’ and ‘Human Tobacco Addiction’. This initiative was promoted through editorial, print campaign and school contacts. School kids were asked to register for participation, and all registered kids were provided Gandhi attire by Divya Bhaskar.

     

    On the occasion of Gandhi Jayanti, schools kids gathered at Abhay Ghat (Sabarmati Ashram) dressed as Gandhiji. The venue saw a total footfall of 7,000 citizens including dressed kids ready to participate in the yatra.

     

    On this initiative, State CEO Saras Sethi commented, “Gandhiji believed in Ahimsa and taking this thought forward an innovative concept was designed. The idea behind this initiative was to not only support the cause but engage our readers to support as well. Kids play a catalyst in any society and engaging them will get the entire family involved and also creates an impact.”

     

    State Editor Avnish Jain also commented, “The idea behind this initiative was to encourage the citizens to adopt Gandhiji’s philosophy of ahimsa and simplicity which is reflected not only in his dressing but also in his values.”

     

    The Guinness recognition was received for 891 kids dressed as Gandhiji. The event culminated with the Dandi Yatra along with Spirtual Guru Muni Tarun Sagar. Apart from kids few foreigners, MLA fromBelgaum, Management Guru Ujjwal Patani (Chattisgarh) also dressed like Gandhiji and participated in the march.

     

    The group’s other initiative ‘Junior Editor 2012’ has also been recognized by Guinness World Record as ‘The Largest Writing Competition’.

     

  • The award function at Rashtrapati Bhavan, presided by the President of India, Hon Pratibha Patil

    Bhaskar’s Brain Hunt gets 80k qualifying entries

    By A Correspondent

     

    Brain Hunt 2012, an initiative of Dainik Bhaskar Group, was a national level creative contest based on ‘out of the box thinking’ for young Indians. It set a benchmark with a response of 80,000 entries that qualified for the contest.

     

    This follows earlier initiatives like Junior Editor 2011 which was recognized for ‘Largest Writing Competition’, with 67,130 entries by Guinness World Records, Limca World Record and India Book of Records.

     

    To participate in Brain Hunt 2012, the contestants had to complete 16 activities featured in the workbook specifically created for kids between 6 to 16 years of age. Questions like ‘What if ‘Bapu’ was alive today?’, ‘After a series of inventions like iPhone, iPad and iTunes, what’s next and why?’, ‘What 10 things would you like to take with you on your journey to moon?’ are example of the questions the kids had to answer.

     

    The 80,000 qualifying entries included a letter written to the President which shared the kids’ ideas on ‘How can we makeIndia even a better country’. The winning letters were handed over to the President at Rashtrapati Bhavan during the award ceremony.

     

    Vinay Maheshwari, Vice President- Sales and Market Development, Dainik Bhaskar Group said: “The journey which started with a mere idea turned into some beautiful masterpieces of the imagination of 6 to 16-years-old kids, giving a new dimension to every challenge on which they were tested.”

     

    He added: “The reader engagements are carried out with a sole objective of engaging and involve our readers to strengthen the relationship. The group has successfully raised the bar with constant innovations and simultaneously reaching out to almost all household with its smart engagement proposition. Our upcoming smart reader engagements will now put higher emphasis on participation and contribution of both children and parents through such initiatives provided by Dainik Bhaskar to nurture their hidden talents.”

     

    The award function at Rashtrapati Bhavan, presided by the President of India, Hon Pratibha Patil was also attended by Dr Bharat Agrawal, Executive Director, Dainik Bhaskar Group.