MxMIndia

Tag: GuardianLink.io

  • Will include digitised versions of original historic creatives

    HT launches NFTs on historic events

    By Our Staff

     

    With the advent of technology and the constant-evolving digital space, Hindustan Times is foraying into web 3.0 by launching NFTs (Non-fungible tokens) that will include digitised versions of original historic creatives which were published in Hindustan Times through the decades under the banner of ‘HT Timeless Tokens’.

     

    To begin with, HT has launched NFTs that celebrate India’s Republic Day on January 26, 2022, which are available on Beyond Life, an NFT marketplace and platform that facilitates the creation, sale, and purchase of ownership rights to digital works of art via NFTs.

     

    Said Kamesh Elangovan, COO & Co-Founder, GuardianLink.io: “With industries like tech, finance, lifestyle, music and media advertising companies moving into the crypto/NFT ecosystem, new opportunities are set to be unlocked in the space of Web3. The secondary marketplace for NFTs at GuardianLink.io will see more and more collectors investing with knowledge on the future monetization of their NFTs. The partnership with Hindustan Times, opens yet another avenue to explore the world of NFTs in the media and marketing industry.”

     

  • Its Youth, Music and English Entertainment (YME) cluster launches NFT marketplace Fully Faltoo

    Viacom18 steps into the world of NFTs

    By Our Staff

     

    Viacom18’s Youth, Music and English Entertainment (YME) cluster is now eyeing the big pie of non-fungible tokens with the announcement of the NFT marketplace Fullyfaltoonft.com. It has been setup by GuardianLink.io, an NFT Tech player. The marketplace will offer  ‘fully valuable’ digital art conceptualised and created by the MTV, Vh1 and Comedy Central team in India, and is all set to go live on February 14, 2022.

     

    Speaking on the introduction of Viacom18’s maiden NFT offering, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said: “The global Media and Entertainment industry has recognised the power of NFTs. As one of the world’s largest media markets, India is uniquely positioned to be at the focal point of this ‘Web3 revolution’.  The brands that make our YME portfolio – MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity, have always stayed ahead of the curve when it comes to emerging trends and pop culture. Our entry in the NFT space with Fully Faltoo is another step in the same direction.” He further added, “The Fully Faltoo collection will be edgy and quirky. This is special for us as we’re giving our fans a chance to own a unique piece of our legacy. We look forward to building FullyFaltoonft.com as the go-to destination for must-have digital art.”

     

    Speaking about the new offering, Ramkumar Subramaniam, Co-Founder & CEO, GuardianLink.io, added: “We are elated to work with India’s leading entertainment conglomerate – Viacom18 to launch this NFT marketplace. As a technology framework ecosystem, Guardian has always been on the forefront of the race to build and operate some of the largest Marketplaces and most advanced Creative NFTs in the space. With its foundation in Creative Media, Guardian has led the race in terms of designing high impact creative NFTs protected by our Anti.RIP technology and legitimacy protocol.”