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Tag: GSK

  • Urges parents to support their children’s future

    GSK launches campaign for 7 crucial vaccinations

    Biopharma company GSK has launched its new multichannel campaign ‘Ab India Banega 7-Star’. The campaign shows parents that the future of India is in their hands. It encourages them to secure their children’s future with seven essential vaccinations against 14 diseases, which include chickenpox, hepatitis A, hepatitis B, meningitis, measles, mumps, rubella, pneumonia, influenza, diphtheria, tetanus, pertussis, HiB infection, and polio.

    Said Dr Shalini Menon, Medical Director, GSK, said: “After a child’s first birthday, it is critical to build robust immunity against serious vaccine-preventable diseases. The immunity granted by the vaccination can extend to the community thereby preventing the spread of disease and could help address threat of increasing antimicrobial resistance by reducing the need for antibiotics. The seven essential vaccinations given at this age protect them from 14 dangerous diseases and help them grow into healthy adults. Through this campaign, we want to communicate to parents the critical need to give their children the recommended vaccinations between the ages of one and two years.”

  • For shingles awareness and prevention

    Amitabh Bachchan makes film with GSK

    By Our Staff

     

    GSK biopharma company has announced a partnership with Amitabh Bachchan to raise awareness about shingles, a painful condition that affects 1 out of 3 adults above the age of 50 years.

     

    The film has been conceptualised and executed by Lowe Lintas. The creative focus is on capturing the intensity of the shingles pain through powerful metaphors and images. The representation of pain is based on scientifically documented patient testimonies.

     

    The campaign film evocatively captures the agonising pain caused by shingles and its debilitating impact on the people living with it. It gives an important message that it is possible to protect ageing adults against this pain through vaccination.

     

    Dr Rashmi Hegde, Medical Director, GSK, said:“Amitabh Bachchan has been the face of several disease and vaccination awareness campaigns before, and his support has motivated people to take the required action to prevent these diseases. Today, India’s ageing population is rising, and we need to make them aware of diseases such as shingles which can impact their quality of life. We believe this will persuade more people to talk to their doctors about protecting themselves or their loved ones from shingles.”

     

    Commenting on the creative insight for the film, Sagar Kapoor, Chief Creative Officer (Global Brands), Lowe Lintas added: “Our challenge was to find a way to ‘show’ the unbearable pain of shingles, a sensation that can only be ‘felt’. That is why we have made use of imagery such as sharp nails piercing the body or a person getting electric shocks. We do not want to scare people, but we want to make them aware that Shingles can be extremely painful, and it can be prevented.”

     

  • There is no denying that the brand tried to exploit some loophole and pass the model as a person of expertise, writes Sanjeev Kotnala

    Is Mr Sachin Khurana a headache for self-regulator ASCI?

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaLaw is always a step behind reality. And guidelines and regulations are a few steps behind. The victim suffers, and the perpetrator keeps finding new loopholes to exploit. But, when the perpetrator violating the ASCI guideline is a well-known big pharmaceutical company, we expect them to be totally aware of the guidelines and the loopholes. And when they act like this, it is time to rethink.

     

    Yes, the advertisement by GSK appeared in TOI. The publication’s internal quality cell could/ should have highlighted the issue and refused, but they did not. Karthik (@Beastoftraal) mentioned the objections on Twitter and I complained to ASCI. Hope they do see the problem. Karthik has also pointed out how toothpastes use unfamiliar faces and how celebrities act like people of influence in white coats.

     

    WHITE COAT= DOCTOR or SCIENTIST.

    It is as simple as ABC. The audience relates White Coat to a person of expertise and influence. Mainly as a doctor, pharmacist, scientist or at the least a lab attendant who knows what he or she is doing.

     

    There is no doubt that in this advertisement for Crocin, the brand wants the audience to infer it as someone who knows what he is recommending. But, then, the brand cannot have a doctor suggesting/ recommending Crocin, an OTC (Over Counter Drug) that is available without a prescription.

     

    FIND A WAY OUT.

    Enter the loophole. Feature a model wearing a white coat. And then identify the model with its name. Brilliant- as he is an actual model. No Dr. prefix. So, we have clearly shown that he is not a doctor, but he recommends Crocin. Problem solved.

    But why would a company like GSK, known for its pharmaceutical products, vaccines etc., have any Tom, Dick or Harry recommend the product? It does not make sense.

     

    MANY QUESTIONS.

    Hopefully, ASCI will ask the questions Karthik asks in his tweet.

     

    Why is the model named at all in this ad? Is that the company practice? Does the company do it every time there is a recommendation?

     

    Why add “Mr.” before ‘Sachin Khurana’? Is it to differentiate him from “Dr.”?

     

    Why is “Mr Sachin Khurana” wearing a white coat? Is he a doctor, lab attendant or scientist? Should we trust “Mr.” Sachin Khurana’s words about Crocin just because he’s dressed like a doctor?

     

    NET-NET.

    There is no denying that the brand tried to exploit some loophole and pass the model as a person of expertise. To most OTC drug buyers, Crocin would mean just that, and it is not expected of a large brand and company to do so.

     

    SELF REGULATION.

    ASCI is an industry body doing its best within its limitations. It has well-formatted guidelines.  It is ultimately the responsibility of the brand managers, creative agencies, and media partners to self-regulate. There are enough big companies and brands who instead of setting example do not follow the guidelines. It cannot happen if the industry representatives do not share the responsibility. Following ASCI guidelines will actually strengthen the industry.  Suppose self-regulation fails and is not followed in spirit. In that case, the industry should be put under government regulations, at least for the medical field. And the errant brands must be penalised for their discretion.

     

  • To create awareness around bone health in women

    GSK launches campaign for bone health

    By Our Staff

     

    Ostocalcium Plus, a leading calcium supplement from GSK aims, has launched a campaign to create awareness around bone health in women.

     

    Commenting on this, Anurita Chopra, Head of Marketing, India Subcontinent, GSK Consumer healthcare said: “Ostocalcium is a heritage brand that has been trusted by Indians for decades. Through our new television commercial, we aim to bring the spotlight on bone health and its relevance in everyday life. As women continue to stretch themselves at every level and conquer newer heights, it’s important that they prioritize their own health with Ostocalcium Plus.”

     

  • The technology aims to help brands drive engagement in remote media-dark areas of India

    Mindshare India unveils audio conferencing bridge solution, mSamvaad

    By A Correspondent

     

    Mindshare has collaborated with Cosmic Information and Technology Limited to launch a new voice-driven platform called mSamvaad.

     

    In its first venture, Mindshare rolled out a high-scaled engagement programme for Horlicks to reach out to mothers in the media dark areas of Bihar for its new variant that improves nutrient absorption among children.

     

    Niraj Ruparel

    Sharing his thoughts on the innovation, Niraj Ruparel, National Head – Mobile, Mindshare India said: “Since the past decade, our efforts have enabled number of top brands to engage their end-consumers with the most advanced and innovative voice-based solutions. Our solutions are aimed at penetrating the fragmented consumer segments of India and surpassing the barriers of communication due to low literacy rates and lack of access to data and connectivity. “mSamvaad” is one of our most successful voice product which we plan to take to the next level in the near future. We look forward to extending this platform to all prospects that are looking at customer engagement in rural India.”

     

    Added Nilesh Bhagat, CEO, Cosmic Information and Technology Limited: “Cosmic Information & Technology Limited is committed and will continue to leverage its large and robust Voice Infrastructure and in-house innovation lab, to co-create quality solutions, which addresses brand challenges and help them to have a simple, yet targetted delivery of message as well as meaningful conversations with their brand audience, resulting into deeper level of engagements.”,

     

    Vikram Bahl

    Said Vikram Bahl, Area Marketing Lead, Nutrition, GSK: “This is a laudable initiative by Mindshare India along with Cosmic Infotech and we are glad to have been a part of it. We have always undertaken efforts to create awareness around holistic nutrition, especially in rural areas and this was a great opportunity for us to achieve our objective. We look forward to many such innovations in technology that can help us deliver intended message to rural markets.”

     

     

  • Government officials, NGOs, corporatesand citizens to come together to support the cause

    Amitabh joins hands with Network18 on malnourishment

    By A Correspondent

     

    Horlicks and Network18 have roped in actor Amitabh Bachchan as they launched ‘Mission Poshan’ to create awareness about malnourishment amongst children in the country. The campaign will support the government’s vision of a healthy and nourished India, in sync with Prime Minister’s National Nutrition Mission. The four-year long initiative commenced from yesterday (May 31).

     

    Commenting on the campaign Navneet Saluja, Managing Director, GSK Consumer Healthcare said:“Our initiative has a singular goal – to help promote the need for nutritional needs across rural and urban India. We are fortunate to have Amitabh Bachchan partner us in this significant journey towards addressing the issue of malnutrition in our country. Horlicks has been a household name for over 100 years and Horlicks Mission Poshan is a small step to support the National Nutrition Mission of the Government of India. We are committed to dialling up mass awareness around malnourishment and working with the civil society towards its eradication.”

     

    Added Priyanka Kaul, President- Marketing, Network18: “Serving the public good is vital to our journalistic mission at Network18 which is why we are proud that every day hundreds of our journalists are out on the field telling the stories of ordinary and extraordinary Indians working to transform our lives for the better. We believe that it’s important for us to come together as a nation to help solve these crucial issues, and as a media organisation we have committed ourselves to these initiatives. We feel ensuring the nutrition of our next generation is key to India’s future. We are proud to partner with GSK and Amitabh Bachchan for ‘Mission Poshan’ to spread the message of nutrition to each and every citizen and nourish lives of children across India.”

     

     

  • The campaign, created by Leo Burnett India, shows how today's women take on extra responsibility with Iodex helping them fight everyday aches and pains 

    Iodex exhorts women to stretch their limits to achieve more

     

     

    Iodex has introduced a new campaign titled ‘Thodi Himmat, Thoda Iodex’ with actor Swara Bhaskar.

     

    Speaking about the integrated campaign, Saurabh Nandi, Area Marketing Lead for Pain Relief and Respiratory Health for GSK said: “With our new platform – Thodi Himmat, Thoda Iodex – we are talking to the modern woman representing a progressive India. These are women who are not only giving their 100% to their home and family but also stretching themselves physically to give their 110% to do something extra. The extra could come with the desire of supporting their family financially or following their pursuits. In this journey, pain is inevitable. And instead of giving up, Iodex wants to convey to these women that all they need is a little courage and a little Iodex. Iodex salutes these women and is their trusted partner that will help them stretch beyond their limits every single day.”

     

    Added Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia: “Women are the backbone of any household in a way that they keep the entire family together. They want to do more with their lives, and yet equally contribute to their households. We thought this was an exciting insight to bring to life, especially since a woman’s invaluable contribution is rarely spoken about across the entire category. I’m confident the campaign will hit home with our consumers.”

     

     

  • Anurita holds a Masters degree from SP Jain Institute of Management & Research, Mumbai

    GSK appoints Anurita Chopra as Area Marketing Lead – Oral Health

    By A Correspondent

     

    GSK Consumer Healthcare Ltd, announced the appointment of Anurita Chopra as Area Marketing Lead – Oral Health, ISC. Based in Gurgaon, Anurita will report to Manoj Kumar, Managing Director for India Sub-Continent. She will succeed Charubala Sheshadri who moves on to Nyon, Switzerland, as Global Marketing Director for Respiratory Health.

     

    Announcing the appointment, Manoj Kumar, Managing Director, GSK Consumer Healthcare, said “Anurita brings with her over 16 years of rich consumer marketing and brand management experience and has an exceptional track record of business successes in each of her previous roles. I am confident that under her able leadership our Oral Health Care category will deliver on our aggressive growth plans.

     

    On her appointment, Anurita Chopra said, “GSK Consumer Healthcare has iconic brands that have become a part of our lives in India. I am excited to be a part of this success story and work with the young team of to augment the reach and reputation of power brand like Sensodyne”

     

    Anurita joins GSK Consumer Healthcare from Philips India where she was the Business Head for the Personal Care category. She spent substantial time with Nokia in India, before joining Philips. Prior to this, Anurita worked with PepsiCo and Hindustan Unilever.

     

    Anurita holds a Masters degree from SP Jain Institute of Management & Research, Mumbai.

     

  • The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones

    GSK unveils TVC for new brand Ostocalcium

    By A Correspondent

     

    Having made its entry into the vitamin and mineral supplement category with Ostocalcium, Glaxo Smith Kline Consumer Healthcare has launched a new TVC themed – “Aadatein badal rahi hain…” The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones.

     

    The TVC begins with a woman standing at the airport queue waiting for her boarding pass, and sits on her own suitcase. The next frame shows another lady taking the elevator instead of the stairs to go to the first floor. The next scene goes to show a young mother shopping in the mall while her husband is carrying the child.

     

    The TVC highlights women beyond the age of 30 years may start losing calcium from their bones, which goes unnoticed a there are no signs and symptoms of calcium loss from bones. In the long term, loss of calcium may affect the strength of your bones. Ostocalcium tablets contains calcium & Vitamin D3 that helps keep your bones strong.

     

    Talking about the new campaign, Rajeev Sharma, National Planning Director, Leo Burnett said, “Women are the backbone of our families, it is surprising that they don’t feel the need to start taking action on weak bones till its too late. Ostocalcium helps replenish calcium and helps make bones healthier so that women can continue working with a smile. The campaign is aimed at being a wake up call to women on the issue’.

     

  • GlaxoSmith-Kline's demand for sign-on bonus from advertising firms to do business with it seems to have divided the Indian advertising and marketing fraternity into two camps on the social media.

    Pharma giant GSK’s sign-on bonus demand leaves adland divided

    By Pritha Mitra Dasgupta

     

    UK pharma major GlaxoSmith-Kline’s demand for sign-on bonus from advertising firms to do business with it seems to have divided the Indian advertising and marketing fraternity into two camps on the social media.

     

    While GSK’s move is being condemned by international advertising agencies that have termed it ‘scandalous’, ‘lazy’ and ‘bullying’, some industry veterans in India support the rebate, saying it will put a leash on media agencies that, they allege, discreetly charge over 10% commission and show 2-3% on record.

     

    Following an Economic Times story on the matter on Monday, advertising veteran Preet Bedi, who has worked with Rediffusion Y&R and Lintas, wrote on his Facebook wall, “The concept of a sign-on bonus payable by agencies to clients is a masterstroke. As an agency man, I would obviously have opposed it but from the outside, I know it’s a great idea.”

     

    His reasons – “one, it forces agencies to pitch only for brands they really wish to be associated with and vice versa. Secondly, it forces agencies to make upfront investment in the new business; currently agencies spend peanuts on new client acquisition. Thirdly, it will force transparency in agency remuneration.”

     

    He also says that the move will lay bare a fraud, media agencies often perpetrate. “U (sic) will find media agencies agreeing to pay more than one or two year’s declared revenue as sign-on bonus. How? Because the actual margins are often double or even triple the declared margins. Quite brilliant; Martin has met his match,” Mr Bedi posted on Facebook.

     

    This sparked a virtual debate on Mr Bedi’s Facebook wall. Harit Nagpal, managing director and CEO, Tata Sky, supported GSK’s move saying, “Why are agencies complaining? If none of them is willing to pay, it won’t happen. And if even one of them is willing, and the client goes for it, disregarding the agency’s merit, he deserves it.”

     

    Kedar Anil Gadgil, principal consultant at Druid System, however, called the concept “an oligopoly of rich, established agencies creating a moat around their castle to protect it from the outsiders” and added that agencies should knock the door of competition lawyers to safeguard their interest.

     

    Mr Bedi, however, opined that nothing can stop sign-on bonus from getting implemented. “…don’t waste your money trying to fight it. If clients want it. (sic) It will happen,” he commented.

     

    He also wrote that while a client contributes an average of Rs 10 crore to an agency’s revenues, “the input on winning a brand is miniscule.”

     

    Vikas Mehta, head of Euro RSCG, Oman, countered it, “The average client does not give an average revenue of (Rs ) 10 crores. Even in the top 5 Delhi agencies, average client revenue will be less than (Rs ) 5 crores and average brand revenue still less. Not workable.”

     

    The fear of many advertising agencies is that if GSK is successful in implementing this, then other marketers may follow suit. In the UK, before GSK made its demand for sign-on bonus, Premier Foods that owns brands like Bisto and Hovis had parted ways with its media agency Starcom MediaVest over “investment payment”, head of an advertising agency said. “So it seems more and more marketers are warming up to it,” the person added, requesting not to be named.

     

    Industry bodies have come out against the sign-on bonus concept. While the Advertising Agencies Association of India has already said it should be “discouraged strongly”, International Advertising Association’s India chapter president Srinivasan K Swamy, said it is an “impractical concept.”

     

    “No marketer or a right thinking person would ask an agency to pay a sign-on bonus. A buyer has to pay for the goods and services he buys and it could not be the other way round,” said Mr Swamy who is also the chairman of RK Swamy BBDO. “If I have signed a contract with my client that says that if sales drop then I will have to pay a penalty then that could be worked out. Otherwise, why should an agency pay a penalty?” A mail sent to Indian Society of Advertisers chairman Hemant Bakshi, who is also the executive director, home & personal care at Hindustan Unilever, remained unanswered till late on Tuesday.

     

    R Ramesh Chandran, co-founder at Xtravision Media Associates, wrote on Mr Bedi’s Facebook wall that Reckitt Benckiser had tried something similar three years ago, with some tough demands such as fee to pitch for the business and penalty for not meeting CPRP targets.

     

    “…nobody pitched…it fell into ZOD’s lap due to international alignment… the situation at ZOD is quite a common knowledge now…Reckitt account is up for grabs again,” Mr Chandran wrote.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • GSK continue to use rational advertising route to drive sales of its brand Junior Horlicks using Zoot Review format of Buchanan Group

    Zoot review for Junior Horlicks

    By Shubhangi Mehta

     

    The new campaign for Junior Horlicks using Zoot Review has been released inIndiain Hindi, Tamil and Bengali versions. This is the third advertising campaign in last 2 years for Junior Horlicks which uses the Zoot Review format which has a celebrity nutritionist talking about Junior Horlicks. As in the past, the media vehicle used is television.

     

    The basic idea to use Zoot for Junior Horlicks is to drive sale and focus on the relevance of Junior Horlicks as an expert in early childhood nutrition.

     

    On the campaign, Sanjeev Singhai, Business Director – Indian Sub Continent, said: “We used a credible nutritionist to educate consumers (moms) on the needs of having right nutrients for child’s growth and communicate about the two available variant: Junior Horlicks 123 and Junior Horlicks 456.”

     

    The Zoot Review ads majorly focus on educating consumers, here mothers, on the need for getting the right nutrition specific to kids for right physical and mental development of their small kids.

     

    The Usage of third party authority platform like Zoot Review and a credible nutritionist makes the campaign more acceptable by the masses.

     

    Though an all India Client feedback for current TVC is not available as campaign has just been released, since client is using the same route third time in last 2 years, it’s evident that client is able to achieve his objectives and hence is continuing with usage of Zoot Review TVC template.