Tag: Grouse

  • Ranjona Banerji: Any more skilling and I’m killing myself!

    Ranjona Banerji

    By Ranjona Banerji

     

    The Oxford English Dictionary, the last word on lexicography to many, has included many new “Indian” words in it. These are words that are peculiarly Indian like “prepone” or “airdash”, plus “crore” and “lakh”. So bring out the tricolour and let’s have a round of “Jana Gana Mana” to celebrate.

     

    Journalists across the country, please take a bow. Airdash is definitely a journo word and every Indian newspaper uses lakh and crore. Except, of course, the pink papers who want to be international and so prefer million. As we all know the international community of bankers and investors are falling over themselves to read Indian pink papers. I lie. I sometimes doubt whether bankers and investors can read at all, whatever their national origins. I would also give a journalistic nod to “chargesheet” and “undertrial” since newspapers use both all the time, though presumably, so do the police and the legal fraternity.

     

    Prepone and airdash are not so bad if you think about it: Both make sense. Though to be honest it’s not often that meetings in India start before the appointed time. And more curiously, airdash was coined when the only Indian airline was Indian Airlines and no would describe the experience of flying with them “dashing”. And, fact is, the words have become a little cliched and jaded and we’ve laughed at them for years.

     

    Years ago senior subs would tell their young ones to avoid used airdash since it had become a joke. And grammar purists of yore (now called grammar nazis by the Twitter generation who can neither spell nor understand syntax construction) would shudder at prepone.

     

    But tolerance can only go so far. I now await with horror the day that the Indian use of “lesser” becomes acceptable. For some reason, we don’t like to use the simple “less” when it comes to quantitative measures. Some things just cost less money. No need to make it lesser money. Lesser money would imply that the money itself was devalued. Like what’s happened to the rupee against the dollar. You could at a stretch say that because you used the rupee instead of the dollar to pay your bills, you used lesser money (all right, off with my head). Lesser is a qualitative description.

     

    But that’s my permanent language bugbear. You might have your own.

     

    Right now though, I’m worried about the management jargon that enters the mainstream by the “backside” (okay, a cheap joke, but backside usually refers to the human posterior end in common usage rather than the back of some inanimate object which is how it is all too often used). I read a headline in the Economic Times the other day – written by some management type – which asked for more “skilling”. Now this is not an Olympic sport. It is part of an ongoing management trend – led, it seems, by Americans – to make nouns into verbs. So if you want to increase or hone skills, then that presumably is skilling. The great management skill it seems is to kill language.

     

    Incidentally, Microsoft Word does not seem to like airdash or prepone but that could be because mine is an old version. But what the IT community has done to language is a whole other grouse. The only good news is that Word doesn’t accept skilling either. Yet.

     

  • Ranjona Banerji: Why TV anchors must not write on edit pages

    By Ranjona Banerji

     

    I now understand the pain of being a TV journalist. There is no avenue within the medium to become a pontificator. For print journalists, it’s easy. You work a few years as a reporter-correspondent-sub-editor and then some boss type person decides you have some writing skills that can be further explored or some pages fall short of stories and some boss type person makes you write a quick news analysis or you are a boss type person and decide (or someone tells you) that the world wants to know what you think. And you know how angry print journalists can get if their “columns” are stopped, if you read the excerpts of Kuldip Nayar’s memoirs. The reader then believes that these columnists and analysts are experts.

     

    But what can a TV journalist do? Having spend years running from pillar to post saying “I am standing at the gate waiting for something to happen” interspersed with many in facts and of courses – “I am of course standing at the gate in fact” – does someone say to him or her, here’s half an hour of TV time as a reward for so much standing, now say what you want?

     

    No, instead you become a prime time anchor and you have to ask other people what they think. And some of those people, in fact, of course, have to be print journalists who have now become analysts and columnists. Talk about rubbing salt in it.

     

    The result is that you yourself don’t know what to think. If you have ever read any columns by famous Indian TV anchors (I think Rajdeep Sardesai and Sagorika Ghose of CNN-IBN and Barkha Dutt of NDTV, all have columns in Hindustan Times, which has reduced the effectiveness of its edit page by half) you will know what I mean. Half the time they plug their own channels and shows and the rest of the time they sort of sum up what’s happening. There’s very little original thought there except some anodyne comment. No provocation, no incisive comment, no contrarian viewpoints. This comes from years of TV panel discussions where you have to listen to other people. Print journalists are terribly egoistical and after a few years stop listening to other people and only like other people to listen to them. This gives them a great advantage as pontificators.

     

    (I must here advise newspaper editors to end this new trend of giving columns to journalists with little or no experience because they are even less readable than TV anchors. Youth may be attractive but it has its limitations.)

     

    What is the solution for famous TV anchors? Instead of bothering to write which they can’t, they should get their back on usual suspect panellists. Call them to their studios and make them question the anchor. The anchor will then hold forth while the panellists listen. However, the anchor is not allowed to ask questions…

     

    This way, we might find out if they can actually think. India wants to know.

     

    Ranjona Banerji is a senior journalist, commentator and Contributing Editor, MxMIndia. The views expressed here are her own. Twitter: @ranjona

     

  • Ranjona Banerji: I also hate the chip chip!

    By Ranjona Banerji

     

    I’m taking off from next week and staying with the advertising industry since it is also “news” as some Indian media organisations have told us for years. Also, you cannot escape advertising if you watch the news or read newspapers and magazine. After careful consideration and consultation with others, it is clear that Priyanka Chopra’s “chip chip” ad for Garnier remains the most annoying on television. It comes on so often and with such clever cross-channel planning that you are forced to watch it unless you jump up and run every five minutes. By this time, the sun, the dog, the grass have all started looking extremely embarrassed at being made party to the ill-matched song and dance routine.

     

    But close to this one are those with annoying children like the rude boy in the McCain’s ad. I don’t see why he deserves to be treated with various kinds of fried potatoes. He should stay in his room downloading food while his family has fun without him. Next is the little girl in the Cadbury’s ad who is smiled on indulgently/ protected for not wanting to share her chocolate. (I am far more generous. If anyone gives me a chocolate product made by Cadbury’s I promptly give it away.)

     

    Today’s newspapers say that table manners are becoming a thing of the past. The advertising industry has long known this which is why it is particularly fond of promoting messy eating. People who eat Cadbury chocolates not only give each other long and profound looks while discussing vegetables they don’t want to eat, they also manage to get half the bar of the chocolate they’re eating all over their faces. This is an Indian rule I think and also applies to eating ice-cream. To save money, these ads should be joint ventures with washing machine/washing powder companies and maybe even whatever Garnier is selling in that “chip chip” ad.

     

    Then there are irritating mothers – based on the general feeling that the advertising industry specialises in mothers you want to murder. The Kellogg’s mother, who does something as amazingly innovative (sarcasm emoticon please) as putting almonds on top of a bowl of cornflakes, wins the current round of MYWM. If Kellogg’s only sold their variety of cornflakes with almonds in it in India, she wouldn’t have to be quite so smugly clever.

     

    An award has to be given to both Rahul Bose and Mahesh Bhupathi for agreeing to tell us that their mouths are full of germs. This is courage extraordinary. Also, for the ungrammatical manner in which they both say: “and much less germs”. Since both speak very good English the rest of the time, one assumes (or hopes) that Colgate paid them a lot of money.

     

    Vodafone’s attempt to make old men cuddly and lovable after Tata Docomo’s portrayal of them as curmudgeonly and crotchety should win an anti-ageism award at one of the next 1,000 award ceremonies the advertising industry seems to organise. At which, the best actress award has to go to Anushka Sharma for not only being convincing in selling cameras, internet services, scooters and so on but also for beating Amitabh Bachchan, Katrina Kaif, Priyanka Chopra and all the rest of the stalwarts for successful grabbing of TV time.

     

    Currently, there are several ads for a film called Cocktail starring, I think, Saif Ali Khan and Deepika Padukone. I saw a film called Cocktail once. It had Tom Cruise in it. Any relation?

     

     

     

  • Ranjona Banerji: Irritating ads that irritate

    Ranjona Banerji

    By Ranjona Banerji

     

    Am stepping on a few toes here and other people’s territory but then wothehell. As much news as you watch on TV (or as much TV that you watch, be honest) you’re forced to watch as much advertising as content.

     

    And sometimes it’s fun (like Hari Sadu and naukri.com) or even the poor chappie who thinks he’s eating chicken, but it turns out to be a doggie. Or Fastrack’s funny series on the risqué side with Genelia D’Souza and Virat Kohli. Or even the Flipkart ads where children play adults.

     

    But what does one make of Priyanka Chopra squirming about on the ground to a song that does not match the bizarre dance she does as she tells us she hates the “chip chip”. All that happens for Garnier is that most people throw up and switch channels.

     

    Through the telecast of Wimbledon on Star Sports you get to hear that “amazing Thailand always amazes”. Well, duh, couldn’t they think of another word? Or has someone done Thailand tourism in?

     

    The Kelloggs ads with that vastly annoying mother who does something as simple as throw a few almonds on a bowl of cereal and pretends she’s invented sliced bread is anodyne as such ads normally are.

     

    But the winners of the most irritating ads have to be Reliance Foundation and Coca-Cola. Insensitivity seems to rule the Coca-Cola ad in which a group of not very well off (how do I say this politely?) children play cricket in some dusty desert scrub land as a voice over tells us poetically how they have no cricket bat, ball, stumps, the pavilion has no roof and so on and ends some poignant note about how this is not play but the call of the earth or something. Then Sachin Tendulkar with his strange new hairstyle drinks a Coke and says play on. The children and Tendulkar never meet and you get the feeling that the children cannot afford to drink Coca-Cola, certainly not one each.

     

    And there’s the Reliance Foundation. I’m not getting to the connection with the programme Satyamev Jayate. For one, the ad looks like a copy of the Vedanta ad, which claimed to be saving the lives of various village children with schools and food and making their dreams come true. The ad ran into as many problems as Vedanta does with its mining projects and the company’s attempt to redeem itself with this real or exaggerated NGO social work effort did not work.

     

    If indeed Nita Ambani is moving into social work, an ad that copies an already discredited ad is surely not the best vehicle. Also, the figures put up for the number of children fed or schooled or clothed is embarrassingly small for a company the size of Reliance. Even worse, Nita Ambani’s look is so carefully crafted that it looks just that. Also makes her ears look unnaturally large.

     

    Hidden persuasion is fine. But these are attempts at such blatant manipulation that they are not just exploitative, they may not even work.

     

    For those interested in advertising and how it works, try and catch The Gruen Transfer on the Australia Network or Youtube. Hosted by Australian comic Will Anderson, it is funny, incisive, intelligent and hard-hitting. And did I say funny?

     

    All right, I’ll watch the news from tomorrow.

     

  • Ranjona Banerji: Getting a bum deal from Yahoo India

    Ranjona Banerji

    By Ranjona Banerji

     

    Last month, I dumped my Reliance internet connection (dip in connectivity and more importantly, rude service) and opted for Tata Photon. But my grouse is not with either of them. It is with Yahoo India. The Tata Photon opens with a Yahoo India page (I can’t shut it down too quickly because then Mozilla Firefox won’t reload and I can’t go back to Google Chrome because it slows down my machine and particularly did not like this website… so who said the internet was all plain sailing!).

     

    The page is dominated by Bollywood nonsense (celebrities who married young, star break ups that hurt us more than it hurt them) and then a sprinkling of political news in the next segment and only cricket news in the next.

     

    I am now inured to the stranglehold which Bollywood has on our lives. But I still question a news source which can look no further than the lowest common denominator. I also don’t quite know if the average internet user in India wants only Bollywood and cricket and nothing else. Has Tata Photon done any such research about its average user?

     

    Out of curiosity and since the damn page was open, on Tuesday evening I ventured further into the Yahoo India page and decided to see how it treated other news. In the sports category, there were only cricket, tennis and football, in that order. I went to tennis since that’s my area of interest. There was a story about Maria Sharapova, nothing at all about Rafael Nadal and Novak Djokovic’s French Open battle and Nadal’s historic seventh French Open title.

     

    Instead I see a story about how reality TV star, Kim Kardashian, “flashed her bums” during some family tennis match. I went no further into the story, credited to ANI, but it is wrong on so many levels. For one, the English. It is not “flashed her bums”. Bums when it applies to the buttocks is a singular entity, like bottom. Unless Kardashian has cultivated a collection of homeless drunks which she brought along to a family tennis match.

     

    But more than the grammar, it is the intent which is offensive. I understand that sex is a human impulse which beats all others (well…). But why should this daft little story find itself in a sports section of a well-known website? Is there any connection with tennis at all? If I wanted to fulfil my baser instincts on the internet there are enough explicit sites for my guilty pleasures. Yahoo India is not the preferred choice for anyone, unless that it is intention? The Yahoo.com website has an excellent, up to the minute and comprehensive sports section. Is Yahoo India so far away from there?

     

  • Newspapers must make sense of TV news

    Ranjona Banerji

    By Ranjona Banerji

     

    Something has to be done about newspapers being so serious and stick-in-the-mud. Look at yesterday on television. There was so much excitement over two loos at the Planning Commission’s offices – spending Rs 35 lakh to do potty comfortably while millions of Indians were consigned to surviving happily on Rs 32 a day (am being generous here). To rub salt in the wound, Rs5 lakh was spent on a security system to keep the janata-public out. Everyone was spitting fire, from the opposition to activists to ordinary people. Montek Singh Ahluwalia, deputy chairman of the Planning Commission also had a wee tantrum – at the media and also RTI, which opened the bathroom doors as it were.

     

    Then Thursday morning comes and you open the newspaper. Hmmm. Does anyone oblige you by putting the story upfront with lots of diagrams and graphic details? Of course not – there’s just news on display like the economy and monsoon and a murder here and there. You have to trawl through the newspaper – page 12 or 15 or something to get a small little story about this toilet transgression. Even that CWG man who said that Indians have different cleanliness standards – anyone remember him – because of dirty bathrooms at CWG homes got more purchase on the press. Of course, I don’t remember his name but that may be because my brain has very strict hygiene protocols.

     

    If this example of newspaper perfidy is not bad enough, how about the other big story of the day? Some folliclely challenged man in Indonesia had something to do with Jharkhand politician and former chief minister Madhu Koda’s ill-gotten crores of rupees. The part of the day that wasn’t about Montek’s potty was about Koda’s friend. Some squeaky tapes played on and on as the anchors’ voices tried to match them for squeakiness and outdid them in decibel levels. Don’t ask me what the whole thing was about because I never figured it out. I must also clarify that I have nothing against men or women who don’t have a lot of hair on their heads but I have no other way of identifying this man who has something to do with Indonesia.

     

    Is one to find a code in the morning’s newspapers? Nyet, nada and all the rest of it. The monsoon and its arrival got more play in the newspapers than Koda’s not too hairy on the head friend and all that money. There will be at least one grateful person.

     

    It’s been said before, but it has to be said again. Newspapers must dedicate at least half a page a day making sense of TV news stories for hapless viewers.

     

  • Wanted: translators for press conferences

    Ranjona Banerji

    By Ranjona Banerji

     

    This is targeted at TV newswallahs. They have a tendency to show us live press conferences that they deem to be important, from across the country. This week, we had Mamata Banerjee, chief minister of West Bengal, after the victory of the Kolkata Knight Riders in the Indian Premier League. Then we had Kiran Reddy, chief minister of Andhra Pradesh, on the arrest of his predecessor’s son Jagan Mohan Reddy by the Central Bureau of Investigation.

     

    All very commendable, bringing us the news when it happens. The grouse? Banerjee spoke in Bengali and Reddy in Telugu. This of course makes it virtually impossible for anyone to understand what they’re saying. The on-screen translation process was extremely slow and then, only paraphrased their remarks. Which means for about 3 minutes of someone talking, you got about two lines of material. The reason I know this is because I understand Bengali and have a smattering of Telugu.

     

    If anyone is old enough to remember, it was a bit like the scene in Charlie Chaplin’s Great Dictator where the typist is taking dictation from the Adolf Hitler character, Adenoid Hynkel. Hynkel talks and talks and the stenographer types two words.

     

    On the BBC and al Jazeera this week, a live press conference with the British foreign secretary and Russian foreign minister on the Syria issue was also covered.

     

    When the Russian minister spoke there was a live voice translation. One understands that the translations were provided by the governments concerned and not the TV channels but it is a process which a multilingual country like ours needs to understand.

     

    It might be more sensible for a reporter present to provide a paraphrasing of events rather than subject people to listening to something they cannot understand. Neither press conference, it has to be said, was particularly scintillating.

     

    * * *

     

    There were few scuffles and a lathi-charge in Kolkata’s Eden Gardens when the celebrations were being held. All afternoon, Times Now behaved as if it was covering a major riot and hundreds had been badly injured. Even if you dislike Mamata Banerjee and Shah Rukh Khan, some perspective please. NDTV called it a “mild lathi-charge” which is an unfortunate choice of words but perhaps a more appropriate sentiment.

     

  • [MJR] Wanted: sponsors to cover the Olympics!

    Ranjona Banerji

    By Ranjona Banerji

     

    The biggest sporting event in the world (no, not the FIFA World Cup) is due to begin in a couple of months. So how many Indian newspapers are going to send someone to cover the Olympic Games in London? This is where Indian sportspersons are hoping to make a breakthrough after Abhinav Bindra won the first individual gold medal by an Indian in Beijing. The Indian hockey team did very well in the qualifiers, leading to expectations that they will shine again in a sport which has won us eight gold medals but no one in India really watches.

     

    So what’s the grouse? The reluctance of Indian newspaper managements to spend money on newsgathering. The Olympics are not just any old event. They represent an ideal – of human endeavour, of a global spirit and a desire to push back boundaries of achievements. Editorials will declaim with thundering authority about the significance of “citius, altius, fortius” but when it comes to actually reporting on the efforts to get there, everything depends on a “sponsor”.

     

    That is, a newspaper or journal will often only cover an event like this if the marketing department can get someone to cover its expenses. One can understand the reluctance in the days when foreign travel was prohibitive and foreign currency limited by the government (yes, I know it almost seems like we’re back in those times!) but in today’s world, depending on agency feed is nothing short of laziness and taking your reader for a ride.

     

    Yet strangely, in the olden days (that is, when I was young), the idea of “junkets” was anathema and people I know lost their jobs for accepting favours. Over the years, managements realised, “why pay for something when someone else can be convinced to do it”. This is why so many sports pages – like The Times of India’s for instance – are so full of “sponsored columns” that there is hardly any place left for actual news.

    One doesn’t know yet of course how many newspapers are going to go for the easy route to the Olympics, but one hears rumours…

     

    Meanwhile, the entire film journalism community appears to be in Cannes for the film festival, where given the quality of our cinema, almost nothing makes it even within shouting distance of a tin palm, let alone a golden one. But visits to Cannes are now de rigueur on the junket circuit, so no dip in the newspaper’s bank balance there. And credibility? Well, we stopped worrying about that a long time ago.

     

  • [MJR] Un-miserable about Trai’s ad regulations

    Ranjona Banerji

    By Ranjona Banerji

     

    This is actually an “un-grouse” – I go with the current zeitgeist and fascination with the un-dead (vampires) and the unlikely (werewolves).

     

    Despite the criticism on MxMIndia.com yesterday over the TRAI regulations about ads on TV channels, needless to say, as a viewer I’m a bit un-miserable. I understand the need to make money and profits and all that but sometimes watching TV can be an unhappy experience.

     

    TRAI has asked for commercial breaks to be limited to 12 minutes for every hour that there should be at least 15 minutes between consecutive breaks for programmes and every 30 minutes for movies. In addition, there are to be no part-screen or drop-down ads for live sports events. What’s to complain? It’s not as if the TV channels themselves don’t know how damn annoying constant ad breaks can be – they themselves advertise “break-less” movies as a cachet, as if the producer suddenly released a new uncut version of the film.

     

    The worst transgressors are Indian general entertainment programmes. Producers shoot what seems to be about 10 minutes of programming for those popular soaps and serials and the rest of the time is spent on dramatic repetitions of the last two minutes that transpired before the 40-odd ad breaks. Obviously someone in TRAI (or their families) watches these serials.

     

    There can be no one – except for some very brain-dead advertisers – who actually thinks that part-screen drop-down ads which mask action during a live sports events endears one to the advertiser. TRAI has only stated the obvious here.

     

    News channels are no better in particular, NDTV and CNN-IBN. If you catch them on the half-hour or the hour, you can be treated to about 10 straight minutes of advertisement. I keep hearing about how news channels are financially precarious which only leads me to believe that they ought to charge more.

     

    Times Now is terribly smart about this. During prime time, which is when editor-in chief Arnab Goswami conducts his nightly inquisition, there are minimum commercial breaks. The channel knows that people are watching for the drama and are not interested for the moment in Katrina Kaif having sex with a mango. TRPs skyrocket during Goswami’s Newshour (sometimes two hours) and Times Now knows that that benefit can be spread across the other hours of the day.

     

    It must also pointed out that newspapers and magazines also operate under some restrictions about the editorial to ad ratio and this does not lead to general hand-wringing and despair.

     

    Plus, it is also true that some ad breaks are necessary. You can make a few quick calls, run to the loo and check that the dinner is not burning. In between you might also decide that the Appy Fizz is indeed incredibly annoying and a talking soft drink should indeed be un-alive.

     

  • [MJR] The missing ‘outrage’ gene

    Ranjona Banerji

    By Ranjona Banerji

     

    It is well-known that your parents are to blame for everything that is wrong with you. I, therefore, emphatically blame my parents for this severe shortcoming of mine – a weak and badly functioning “outrage” gene. This gene is a must if you want to effectively follow and understand the Indian media.

     

    The world comes to an end on television and micro-blogging sites like Twitter everyday and then, inevitably, restarts again. This resurgence of life on earth as we know it is mysteriously missed by our outraged colleagues, possibly because they were so caught up in the “shocking incident that has just come to light where a dog bit a man”. Following the shocking incident is a demand that the chief minister of the state where this happened do something about it. Invariably, these chief ministers did not even know that this “shocking incident” had taken place. Woe betide (now you can see how old I am) any chief minister who says “well, often dogs will bite men”. This is the wrong reaction and will haul you over hot coals before you can finish the sentence. The correct reaction is to catch the dog, incarcerate it and then order an inquiry into why dogs bite and if indeed they would rather bite men than women or trees, cows and whatever else dogs might bite.

     

    In the world of Indian television news, it is against the ethos to have prior knowledge that canines have teeth (or even that canines are teeth) and do sometimes bite. Being privy to this information is detrimental to the proper functioning of the “outrage” gene.

     

    On Twitter, however, the outrage gene works a little differently: “We need an RTI inquiry: why does the prime minister @PMO… have two eyes? Did Sonia Gandhi pay for them?” This can get re-tweeted over and over again until someone does file an RTI inquiry. Before that it will descend to “The @PMO… is not so bad, look at how your man behaved when he was PM”, “You are a %$$& whose mother was a &%$@”. Also there will be many short forms and these: ####.

     

    As the outrage grows, we will reach this one: “Information commissioner stonewalls inquiry on status of prime minister’s binary visual system. #PM’s eyes”. And voila, we’re on our way to our own Arab Spring.

     

    Newspapers are often afflicted like me. All day yesterday TV channels ran clips of the shocking (really) remark by an Uttar Pradesh deputy inspector general of police that if his young sister (or maybe daughter or both) had eloped or been abducted he would have killed her or himself. Newspapers dismissed this story in a couple of columns.

     

    So maybe while my parents are responsible for my problem, they are not the only transgressors.

     

  • [MJR] A button to mute screeching panelists, please

    By Ranjona Banerji

     

    I make this plea on behalf of the ear drums of the nation. As the broadcasters’ association is worried about offensive content and the government is worried about sex, no one has the time to discuss our national loss of hearing. Even noise pollution activists, so worried about every tiny Diwali cracker, are silent on this one.

     

    Yet every night, guests on TV panel discussions yell at each other, sometimes all at the same time. This is not just confusing, but it is also painful. (And, it must be admitted, a bit embarrassing.)

     

    The answer I don’t think can be in teaching better manners to the panellists. We can’t now go back to their mummy-daddy and TV channels caught up in the non-stop cycle of breaking news barely have time activate their brains let alone start teaching etiquette.

     

    Instead, we need technology to come to our rescue. Instead of pleading with their guests to allow everyone to speak and not hog all the allotted time or politely trying to control a posse of middle-aged delinquents, TV anchors should just cut trouble-makers off. The worst offenders will be silenced mid-scream. To amuse viewers, their faces should still be on screen, so we can see them though not hear them screeching away. There is no guarantee that the screamers and yellers will ever learn and those who plead “give me 30 seconds more please” – how do they claim 30 seconds when they take many minutes? – will most likely start yelling “don’t cut me off”. But that doesn’t mean anyone has to listen to them. Anyway, you can barely hear what they’re saying.

     

    Also, our TV remotes could come with selective mute buttons so that we can filter out the sound from some sources while continuing to listen to others. This feature can be sold as a fun family game, as an alternative to birds killing pigs.

     

    And what about when the TV anchors annoy you? Now, that, dear viewer, is what the existing mute button is all about!

     

  • [MJR] 40 is new 60 in media

    By Ranjona Banerji

     

    Every day when I look in the mirror I know that 50 is getting closer. I do not grudge or regret my advancing years – I’ve enjoyed most of those that have gone by. It’s only when I open a newspaper that I get really sad about my age. Given that no one above the age of 40 can get a job in the media any more, the 13-year-olds who work in newspapers have decided that anyone above the age of 40 is doddering and on the brink of senile dementia.

     

    Cross 40 and you can be called a senior citizen, elderly, aged and any other such ageist term that you can think of. To actually avail of senior citizen benefits in India, you have to be between the ages of 60 and 65, so that particular descriptive has some technical connotations. But try explaining those to a 13-year-old who heads a news desk.

     

    Thanks to newspapers, the general public also get influenced. Mid-Day did a very good story earlier this week on how children were arrested for playing cricket in Vashi. The police said that a “senior citizen” had complained and that is why they took action. The senior citizen was 40. That is, at least 20 years before she can get a discount on a railway ticket. Good to know, I suppose, that age still commands respect.

     

    Wednesday’s Times of India tells us that two senior citizens and another person killed themselves. The first person was 71, the second was 34 and the third was 66. You feel for the 34-year-old – had he waited six years, he would have been a senior citizen too. When senior citizens kill themselves, by the way, they are usually depressed. I am guessing from reading newspapers.

     

    Oddly, these same newspapers will run stories about how 60 is the new 30 and 40 is the new 11. Clearly, the nine-year-olds who edit these feature sections are too young to read the rest of the newspaper, so have no clue what their classmates, sorry colleagues, are up to.

     

    Ah well, another day another grey hair.