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Tag: GroupM Malaysia

  • GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith

    GroupM wins media mandate of Malaysia Airlines

    By A Correspondent

     

    GroupM along with Mindshare and m/SIX, has been appointed in Malaysia as the media agency for Malaysia Airlines. Malaysia Airlines is the national flag carrier of Malaysia and a member of the oneworld airline alliance.

     

    GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1st 2016, and covers Global Channel Planning, Media Buying and Optimization, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office.

     

    The win came on the back of Mindshare and m/SIX pitching a proprietary framework “AIR” to Malaysia Airlines, that provides the client with dynamic audience segmentation and targeting capabilities.

     

    Girish Menon, CEO of GroupM Malaysia said: “Malaysia Airlines is the most prestigious global Malaysian brand. We are excited to be their business partner. This appointment is a testament of the teams’ understanding of the dynamic consumer journey, and applying the insights through effective use of real time data and technology. With our proprietary planning framework of Adaptive Marketing, the team helped in sharing breakthrough ideas to the client.”

     

    Grace Chan, Head of Group Branding and Communication, Malaysia Airlines added: “We are excited and looking forward to working with GroupM, who has clearly demonstrated adaptive strategic thinking using their proprietary framework and capabilities. We will be working with the best of the resources from the group as Team MH.”

     

     

     

  • He was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients

    Varun Channa is MD, Mindshare Malaysia

    Varun Channa

    By A Correspondent

     

    Mindshare APAC, the global media agency network part of WPP, has appointed Varun Channa, to the role of Managing Director, Mindshare Malaysia.  He joins Mindshare after six years with Danone Indonesia, where he helped to turn around their fresh dairy business and developed the roadmap for their Isotonics. Prior to that, he was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients.

     

    Gowthaman Ragothaman

    Commenting on the appointment, Gowthaman Ragothaman, COO of Mindshare Asia Pacific, said:  “We are totally delighted to welcome Varun on board, who brings a wealth of experience across industries and markets. This is the beginning of a new chapter in the whole new world of connected media, where content, creativity and consumer data in the Malaysian market is at the centre of all activities and importance. “ Adding on to this, Girish Menon, CEO, GroupM Malaysia said: “With Varun, we have hit upon a fantastic combination – with JWT, he honed his skills in developing communications solutions for some iconic global brands and then as a tech-savvy marketer with Danone in tree different fast-growing, competitive markets, he got his hands dirty developing marketing solutions to deliver strong business results. I believe these are the combination of skills and experiences that our clients increasingly expect from the head of their agency, so I am confident that Varun will lead Mindshare to even greater success!”

     

    Commenting on his appointment, Mr Channa said: “It’s a pleasure to be part of Mindshare Malaysia in these exciting times when media is playing a even greater role in growing our clients’ business. Seeing the pipeline of innovative digital solutions we have, I look forward to us adding greater value to our clients’ business.” Mr Channa takes over the role from Gerald Wittenberger, who returned to Europe at the end of 2014.