MxMIndia

Tag: GroupM agency

  • For end-to-end communication and media solutions

    M/Six partners with Dindigul Thalappakatti restaurant chain

    By Our Staff

     

    M/Six, GroupM’s outcome-based agency, has won the creative and integrated media duties for Dindigul Thalappakatti, a restaurant chain that operates primarily in Tamil Nadu, Bengaluru and Kerala, following a multi-agency pitch.

     

    Saket Sinha
    Saket Sinha

    Said Saket Sinha, Senior Vice President and Head of the GroupM agency, “Team M/Six is delighted to have a legacy restaurant chain on board. The food industry has always been India’s favourite and is always on the forefront. With M/Six’s data intelligence and our DNA ‘Xcellerator’, we will take the brand of newer heights. With Dindigul Thalappakatti’s wide presence in India and internationally, and our team’s enthusiasm, M/Six will further strengthen the restaurant’s position and derive significant outcome.”

     

    Ashutosh Bihani
    Ashutosh Bihani

    Added Ashutosh Bihani, CEO, Dindigul Thalappakatti said, “We at Dindigul Thalappakatti are proud of serving unique and authentic food to customers made out of our safeguarded secret recipes of over three generations. As we fast forward our growth in various parts of Southern India and Sri Lanka, we are happy to partner with M/Six as our media agency. M/Six’s agility and consumer-centric approach made us confident of maintaining our leadership in our home market and achieving similar brand relevance in identified target markets.”

     

  • Although Vodafone isn’t the official sponsor, it manages to emerge as the buzziest brand on social media, reports Wavemaker Mesh

    CSK, Dhoni & Vodafone rule IPL11 buzz

     

    By A Correspondent

     

    With the playoffs set to happen and the tournament hotting up what with the crucial Kolkata-Mumbai match this evening (May 9), this report from GroupM agency Wavemaker that has analyzed the social media conversations that happened around IPL Season 11 from April 7 to May 4 makes for interesting reading.The analysis has been done by Wavemaker Mesh, the agency’s marketing command centre

     

    Here are key highlights of the report are as follows:

    :: With CSK and Rajasthan Royals back in the game, the popularity and excitement is off the roof. Last year we witnessed 6.2 million social buzz for the entire 2017 season. This year we are only half way through and have already clocked almost 10 million social buzz, surpassing 2017 by 4 million already. This is extraordinary growth in buzz and popularity and we estimate the social buzz to reach 17 million by the end of the tournament, almost 3X of 2017.

     

    :: After a two-year hiatus, Chennai Super Kings make their come back with a bang, emerging as the buzziest team this IPL season followed by Mumbai Indians and Royal Challengers Bangalore. Last year’s favourite Kolkata Knight Riders slips to 4th

     

    :: Amongst players, S. Dhoni continues to be the most talked about. Last year, Dhoni had 0.5 million social buzz around him by end of season. This year his popularity has already grown many folds with him garnering almost 1.08 million mentions. Dhoni and CSK complement each other well and fans can’t stop chanting #whistlepodu & #yellove every time they mention both.

     

    :: Fans from Delhi city contribute to maximum chatter this IPL season (37%) followed by Tamil Nadu (18%) and Maharashtra (11%).

     

    :: Though Vodafone is not the official sponsor this IPL season (breaking a 10-year-old partnership), it still manages to emerge as the buzziest brand on social media this IPL season so far, followed by official sponsor Vivo and competition brand Jio.

     

    :: Vodafone’s ZooZoos campaign continues to be popular and the most awaited campaign amongst fans. Vodafone also emerges as the most watched ad on digital this year– Unofficial Sponsors of Fans, followed by Coca Cola – Share a Coke and Tata Motors’ series of videos promoting Nexon this year.

     

     

  • GroupM's Motivator has retained the Apple account after a month-long pitch

    iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty

    By A Correspondent

     

    GroupM agency Motivator has retained the coveted Apple account after a month-long pitch. The other contenders are said to be ZenithOptimedia and Madison. The Apple account is with Ingram Micro and Redington, Apple’s exclusive distributors in India.

     

    Apple India is rumoured to spend Rs 150 crore on spends on print, digital, radio, activation and OOH with iPhone leading the contribution with more than 70% of the spends. This year, the emphasis is going to be on powering iPhone sales through innovative use of digital solutions. Print’s tactical use will be balanced by creative use of media to keep the brand in the desirable space, we were told.