Women-centric magazine Grihalakshmi has launched its ‘Aatharva Yaanam’ initiative (literally meaning a menstrual journey). The mass awareness menstrual program will be conducted across 14 districts of Kerala for girl students of age group 12 – 19 years. Apart from students, the genuine social objective will include the participation of teachers, parents and the general public.
Commenting on the initiative M V Shreyams Kumar, Joint Managing Director –Mathrubhumi group said “The unique initiative is undertaken as a one step further of our earlier announcement of introducing one day paid extra leave for Mathrubhumi news women reporting staff of their first day of periods. We feel that it is very important to educate the youth of today on menstrual hygiene, people should be more educated and aware about the countless taboos and superstitious beliefs surrounding mensuration, we hope in establishing Kerala state an example for other states to undertake similar programs for their citizens.â€