By Our Staff
Grey group India has announced the elevation of Rahul Pahwa as Senior Vice President and Business Head (North). He will report to Ketan Desai, Chief Operating Officer, Grey India.
Said Desai: “Rahul will lead the development of Grey’s unified network offering, true to its borderless vision, with enhanced creativity, collaboration and speed to market. Most importantly, he will focus on developing Grey’s future-facing integrated agency offering in North region.”
By A Correspondent
| https://www.facebook.com/ColorPlus/videos/2782533428498056/ |
ColorPlus has launched an ad film for Valentine’s Day that attempts to encapsulate the essence of true love.
Said Sheetal Seth, Head of Marketing & Digital – ColorPlus:“With the widest range of colors to choose from at ColorPlus, we wanted to put forth our story in an engaging manner. Our insight – love has many colors, but knowing men are bad at expressing themselves we wanted to bring out this softer side in an engaging manner and no better occasion than Valentine’s Day.”
Added Vivek Bhambhani, Group Creative Director, Grey India: “The colour of love isn’t just red as Valentine’s Day would like us to believe. Love has many shades. A relationship could be bright and cheery one minute, and feeling blue the next. So, we didn’t want to do a typical lovey-dovey film. We wanted to capture the other shades of love – like in the midst of a fight and how, in the end, true love triumphs. Now, the critical element to fixing any relationship issue is communication. And that’s what the little notes dropped in ColorPlus shirt pockets help achieve in this film.”
By A Correspondent
Grey group has announced that Ketan Desai, President North & West, Grey Group India, will be taking on the role of Group Chief Operating Officer (COO).
Said Nirvik Singh, Global COO and Chairman & CEO, GREY group AMEA: “I strongly believe that data-driven digital solutions powered by creativity, in a unified structure -is the way forward. Ketan is a seasoned and trusted leader who consistently delivers results and is uniquely qualified to drive our strategic vision focused on growth and creativity by aligning our creative, data and best-in-class digital offering.”
By A Correspondent
Grey India has developed a new campaign for Raymond titled ‘Tailor your style’.
Speaking about the campaign, Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Customisation is at the heart of tailoring. Just like a concoction of gourmet ingredients come together to create a mouthwatering delicacy, similarly the fabric, the threads, the seams, the cuffs & collars harmoniously combine to create a perfect ensemble for the discerning gentleman.â€
Added Mayuresh Dubhashi, Executive Creative Director of Grey India: “Imagine a style, and you think tailoring. Think Raymond Custom Tailoring, and you imagine literally endless possibilities in style. With this new and peppy campaign that will come to life across multiple mediums, we have tried to bring forth this very might, and wonder, and the variety that tailoring is capable of. And also illustrate how this grand old art has managed to evolve over the years and remain stylishly contemporary.”
By A Correspondent
Raymond has launched its new ‘Complete Man’ TVC that takes viewers through the heart-warming journey of how a father-son relationship evolves over time.
The film has been conceptualised and scripted by Grey India and directed by American director Rudi Schwab. Said Sandipan Bhattacharyya, Chief Creative Officer, Grey India: “It’s always challenging when you need to engage the viewer emotionally in a passage-of-time story, even more so when you need to crunch it into 45 seconds. I think this story says something very important to all of us. We live in frenzied, fast-paced times and easily overlook the value of reliving and giving back some joy to our ageing parents. If this film makes someone pause and think a moment about an elderly parent, it would have done its job.â€
By A Correspondent
In its centennial year, Grey Group has joined forces with UNICEF to improve the lives of children around the world.
Speaking about this initiative, Arun Raman – National Planning Director, Grey Group India: “The power to shape the future of the world rests in the hands of the future citizens of our world. We believe, that society will not change unless parents, communities and society feel pride in the achievements of the girl child.â€
GREY India has launched an activation idea called ‘India ka Scoreboard’. Inspired by the game of cricket, this idea has been conceived as a showcase of achievements by the girls of India that makes her parents, her neighborhood, her society and her nation truly proud. Because, when one is proud of something we protect it even more.
Added Varun Goswami, Executive Creative Director at Grey: “India Ka Scoreboard has the potential to become the first, second and third umpire to girls performing across the country. Highlighting their achievements and success rates, applauding their stance in any situation and cheering their drive and perseverance.”
By A Correspondent
Grey India announced the appointment of Mayuresh Dubhashi as Executive Creative Director. Dubhashi will reporting to Sandipan Bhattacharyya, Chief Creative Officer.
On Dubhashi’s appointment, Bhattacharyya said: “The combination of creative flair and a keen strategic mind is rare and Mayuresh packs both in his impressive body of work. He’s fearless, experimental, hungry and young. Just the kinds that define the new Greyâ€
On joining Grey, Dubhashi said: “This is Grey’s centenary year, it just goes to show that the energy and will powering the place is quite inexhaustible. I am kicked to be a part of a bunch of people who are hell-bent on keeping the ‘Famously Effective’ spirit true, for decades to come.â€
By A Correspondent
GREY group India has appointed Salil Inamdar as the National Head for Digital Content and Creative. Salil joins from Interactive Avenues where he was heading digital creative and content.
Salil comes with an experience of over 15 years of across diverse media disciplines, from traditional advertising to film to media. At GREY, he will spearhead his capabilities across all areas of digital communications for those clients who avail digital services. Based in Bangalore office, Salil will oversee work across all GREY group India offices. He will report to Leroy Alvares (President-Digital Services) on the digital business and client needs; and creatively to Sandipan Bhattacharyya (Chief Creative Officer).
Sandipan said, “Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for repurposing the digital offering at GREY. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.â€
Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative. His work has been covered by domestic and international press along with awards like the D&AD, Webby, AVA, RAPA, Spikes Asia, Adfest and the FWA. He has worked on brands such as TVS, Arvind, Toyota, Puma, Amazon, ITC Foods, Tanishq and Future Brands, amongst many others.
“I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,†said Alvares.
By A Correspondent
Grey India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015.
He will oversee the Mumbai, Gurgaon (New Delhi NCR) and Bengaluru offices across all platforms including advertising, digital and below the line. He will be based in Mumbai, reporting to Sunil Lulla, Chairman and Managing Director of Grey Group India.
Bhattacharyya returns to Grey from BBDO where he spent close to eight years partnering Josy Paul in setting up the agency in India and shaping its creative reputation. He was Executive Creative Director and was pushing the creative mandate on several global clients like PepsiCo, General Electric, Hewlett Packard, Aviva Life Insurance, P&G Gillette and Wrigley. In a career spanning over 16 years, his previous stints include Saatchi & Saatchi, Enterprise Nexus and a long run at GREY group as the Creative Director of Grey’s Mumbai office.
“We are delighted to welcome Sandipan back. In an ever changing world, now Grey’s capabilities will be significantly enhanced with Sandipan’s leadership†said Lulla
.
Commenting on his move, Bhattacharyya said, “What’s interesting in today’s ad landscape is what I call freestyling. No rules, no limits, just format-defying, medium-bending work. Gun shops that spring a surprise moral dilemma, car companies promoting bodypaint and a ridiculously simple Superbowl 2
interception that makes everyone spending millions on a 30†spot, seem like an idiot – that’s freestyling. And guess what, it’s all happening at Grey.!â€
By A Correspondent
Lowe and Partners Worldwide has announced the appointment of a new CEO for Sri Lanka. Hari Krishnan, a former protégé of Lowe Lintas has been appointed the CEO of Lowe LDB Sri Lanka. He would be reporting to Joseph George, CEO of Lowe Lintas + Partners, India.
Hari Krishnan joins the agency from GREY where he was the Sr. Vice President & Business Head for South. His new mandate would be to drive Lowe LDB Sri Lanka into being a leading creative powerhouse in the country. The only “Superbrand†in the Advertising category in Sri Lanka, Lowe LDB manages a diverse portfolio of brands across various categories from Detergents to Insurance to Telecom. The agency was also the most awarded agency at the Effies in 2013 and together with Unilever is the most awarded partnership in the history of Effies in Sri Lanka.
Commenting on the appointment, Joseph George, CEO of Lowe Lintas + Partners, India said, “It’s good to have Hari back into our fold after all these years. Having learned the nitty-gritty of the business since his formative days at Lowe coupled with his vast exposure across other agencies in senior roles, Hari Krishnan is perfectly placed to lead the agency in Sri Lanka. Over the last five years, Sri Lanka has seen high GDP growths and the country is at an exciting inflection point now.â€
Sharing his views on making a return to his alma mater, Hari Krishnan said, “I started my career with Lintas in India in ’96-97 and learnt my fundamentals from the great University of knowledge that is Lowe Lintas. So I’m extremely happy and thrilled to be back. It’s a homecoming of sorts in that sense. It’s an honour and a challenge to lead such an operation and I’m really looking forward to partnering the young, talented team there in driving the philosophy of ‘Populist Creativity’ and taking Lowe LDB to greater heights.â€
Hari Krishnan has almost two decades of work experience; nearly all of it in advertising besides a stint as Vice President, Marketing with Star TV. He has experience across multiple categories/consumer segments, in leading large multi-functional teams and in leading a P&L operation to success. In his last job at GREY India as Sr. Vice President & Business Head, Hari spearheaded the transformation of the agency operations in South including leading the agency to a spree of new biz acquisitions including DELL India, ITC Foods, Stovekraft, Fortis Healthcare amongst others.
By A Correspondent
Grey India has won the advertising duties for Fenesta, a leading windows and doors company. The account will be handled from the agency’s Delhi office.
Samir Datar, Vice President & Branch Head – Grey Delhi said, “We are delighted to partner Fenesta in building an all new category. Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blue print. We are sure that we will achieve the ambitious objectives set by team Fenesta & team Grey for the brand.”
Alex Murphy, President and Business Head at Fenesta Building Systems said, “After months of searching for a new creative partner, we are delighted to have Grey as our partner going forward. The team at Grey showed great flair and innovation during our discussions along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business.”
In another development at the agency, Grey Bangalore has brought on board Mark Flory as the new Art Head and Senior Creative Director. Mark has about 13 years of experience in the industry. He started his career with McCann Erickson in Bangalore as Art Trainee. His last stint was with Dentsu Communications where he was Creative Director. The other agencies he has worked with includes Orchard, JWT and Happy Creative Services.
Speaking on Mark’s appointment, Malvika said, “Mark has an innate sense of design and I absolutely loved some of the work he has done for brands like Diesel and Lee in his earlier agencies. With him coming on board, the last jigsaw of the Bangalore Creative structure is in place and the picture is looking very good. Am sure he will be a great asset to our Bangalore team and a very strong support to Ram who he will be reporting to”
Mark has worked on a wide range of brands that include Levis, Diesel, Lee, Nike, Van Heusen, Toyota, TVS, Wipro, Air Deccan, Nissin, MRF, Black Dog & Kingfisher. He has won awards at Cannes and Asia AdFest including winning the Young Creative Awards at both these forums in the earlier years.
By A Correspondent
Dheeraj Sinha has joined Grey India as consultant and will head planning for South and South East Asia. His last stint was with Bates India where he was Regional Planning Director, Asia.
Commenting on Mr Sinha’s appointment, Jishnu Sen, President & CEO, Grey India said: “I have been looking for a planning partner – someone to lead the strategic thinking of our team for a few months now. I have been a huge fan of Dheeraj’s for a while, his reputation precedes him. His work and awards are a testimony to his prowess. So when Dheeraj started his consultancy, we became his client. I can confirm that Grey has taken him on as a consultant and we look forward to this exciting partnership.”
Before joining Bates in 2005, Mr Sinha had worked with McCann Erickson and EURO RSCG in India. An alumnus of Delhi University and MICA, Sinha has worked on the brand strategy for several multinational and Indian brands, including Fiat, Virgin Mobile, MasterCard, LG, Reckitt Benckiser, TVS Motorcycles, Max Bupa, Marico, Dabur, and Cavin Kare.
Talking about his appointment, Mr Sinha said: “I feel a great sense of energy and determination about the people at Grey. In all my interactions with Jishnu, Amit and Malvika, it looked that we can play as a team to create some magical work. The focus on creating sparkling work comes from the regional and global leadership which is critical for success. So when they proposed a longer term role, it felt like the right thing to do.”
His specialties includes understanding Indian consumer, Youth marketing, Small town India, Technology adoption, Cultural change, Brand journey, Shopper marketing, Brand extensions, New brand launch as well as Business opportunity mapping.
Last year, Mr Sinha launched his first book, ‘Consumer India: Inside the Indian Mind and Wallet’. He has also authored a chapter – ‘Bridging Gaps – Retail in the Emerging Indian Market’ – in the book, Shopper Marketing. He has spoken on topics related to the Indian consumer at the Esomar Asia Pacific Conference, the Global Youth Marketing Forum, and the Asian Marketing Effectiveness Festival.