MxMIndia

Tag: Grey Group

  • Guaranteed Wealth Builder Plans

    Kotak Life launches its digital-first campaign

    Kotak Mahindra Life Insurance Company Limited launched its digital-first campaign for its Guaranteed Wealth Builder Plans (GWBPs).

    Said Subhasis Ghosh, Joint President, Kotak Mahindra Life Insurance Company: “Our campaign aims to empower individuals to make informed decisions and secure their financial future through the bouquet of the Guaranteed Wealth Builder Plans (GWBPs). These plans assure investors of fixed returns, thereby providing steady financial growth. Recognising the importance of financial certainty, GWBPs enable investors to strategise and budget their finances confidently, a crucial aspect given that economic uncertainties are common.”

    Added Ankit Mathur, Group Creative Director at Grey Group: “With Kotak Guaranteed Wealth Builder Plans, we had the unique opportunity to combat two of the biggest concerns consumers have in regards to their investments– the uncertainty of returns and the need to invest in tax-efficient instruments. We created two films that voice out the internal thoughts of our audience in a light-hearted way.”

  • To fight pollution

    Otrivin nasal spray and Grey tie up with Twinkle magazine

    By Our Staff

     

    Otrivin Breathe Clean nasal spray with their agency partner Grey group tie up with Twinkle popular children’s magazine to fight pollution. This year, Aerowin, the first pollution superhero launched last year, made her debut in Tinkle popular children’s magazine and helped the kids in the story to fight the sources of pollution.

     

    Bineet Jain, Pain & Respiratory Lead – Area Marketing ISC, Haleon, said: “Otrivin’s Actions to Breathe Cleaner initiative aims to reduce the health impact of air pollution by providing easy to adopt actions that enable people to take control. The Pollution Superhero is one such part of the initiative to raise awareness and bring about impactful change.”

     

    Vivek Bhambhani, Sr. Executive Creative Director, Grey Group, added: “Kids are the future and it’s unfair that they have to suffer because of us. This Idea of Aerowin is designed to help kids realise that and also educate and empower them on the right ways to stop pollution around them.”

     

  • Hopes to get the Indian Sign Language officially recognised

    Grey collaborates with Axis Bank for R-Day campaign

    By Our Staff

     

    Grey Group India collaborates with Axis Bank Republic Day Campaign. The campaign aims to  celebrate diversity and unity in an effort to acknowledge the one language over a billion Indians speak across borders.

     

    The communiqué states  – With your support, Axis Bank and Grey Group hopes to get the Indian Sign Language officially recognised as the 23rd language in 2023.

     

     

  • Showcases the abundance of chocolate in the product

    Grey films for Britannia Treat Stix

    By Our Staff

     

    Britannia Treat Wafers has launched a campaign for their new variant Britannia Treat Stix. The campaign is conceptualised by Grey, Bengaluru.

     

    Speaking about the launch, Badri Beriwal, Business Head, New Categories, Britannia said: “We wanted to tap into the chocolate wafer rolls segment as this is quite an exciting and growing category. The idea was to showcase the abundance of chocolate in the product. And how one can just lose themselves in a world of fun with each bite of the chocolatey abundance.”

     

    Added Ketan Desai, COO, Grey group: “As the young boy says in the film, an extra scrumptious snack like the Britannia Treat Stix certainly deserves some fun, child-like escapades! We hope the youngsters who watch the film take inspiration in planning their own witty get-away.”

     

     

  • The Linus Adventures will assist Promoters and CXOs scale their business and become leader brands

    Post-BARC, it’s Linus and more for Sunil Lulla

    By Our Staff

     

    As CEO Sunil Lulla said his final goodbyes at the BARC India headquarters in Central Mumbai, he was all set to make a switch from an ‘Employee Life’ to a ‘Portfolio Career’.

     

    The entrepreneurial journey includes:

    • The Linus Adventures which will assist Promoters and CXOs scale their business and become leader brands.

    • Being co-founder of a UAE-based EdTech start-up focussed on India and the MENA region

    • An active angel investor in early-stage start-ups across multiple domains.

     

    In addition, he will continue his support to the Children’s Movement for Civic Awareness (CMCA and hopes to learn a new way of running (known as Maximum Aerobic Function / Low Heart Rate whereby he can breathe smarter to successfully complete many a marathon and staying more refreshed).

     

    An MBA from SP Jain Institute, Lulla has spent long and successful years in advertising, broadcast and digital before he took charge at BARC in October 2019. He spent 11 years in JWT in India, China and Taiwan, three years at HMV (now Saregama), three years at MTV India which he turned around, a year at Diageo, two years at Indya.com, three years at Sony Entertainment and then eight years as CEO and MD of the Times Television Network. Later he spent nearly four years as CMD of Grey Group India before making the switch to Balaji where he was there for a year-and-a-half.

     

    It may be recalled that Lulla had announced his decision to move on from BARC last week. Fellow advertising agency captain Nakul Chopra took charge at the television audience measurement company today (August 25).

     

  • The campaign says: ‘Aankh Kholke Nahi, Naak Khol Ke Dekho’

    Grey group’s campaign for P&G Ambi Pur

    By A Correspondent

     

    Grey’s latest film for Ambi Pur tackles the common problem of ‘hard to get rid of’ damp smells, which may linger even in the cleanest household during the monsoons.

     

    Talking about the campaign, Vivek Bhambhani, Group Creative Director, Grey Group said: ”People get used to malodours in their home and little do they know that when guests come over, they truly suffer. And in our country, there’s a famous saying for people who don’t pay attention to what’s right in front of them: Aankh khol ke dekho .Taking this colloquial phrase forward, we created the idea: Aankh kholke nahi, naak khole dekho. (Which means, don’t just open your eyes, open your nose to see.)So in the execution, we exaggerated the malodour for the consumer, so that they finally realise the malodour that’s right below their nose.”

     

    Added Sana Zaman, Brand Director, Procter & Gamble: “For our consumer having a good smelling home that welcomes guests and family is as important as a home that appears clean. And with this new campaign, we are trying to take a fun but very relevant approach towards ‘invisible smells’ in Indian homes – be it that dreaded monsoon odour from indoor drying of clothes or the lingering smell of food in your car. When you clean your home you don’t just make it appear clean but also clear away all dust and dirt. Similarly, Ambi Pur’s brand objective is to not just mask the odour but to eliminate it completely, leaving behind a delightful fresh fragrance.”

     

     

  • The platform is conceptualised by AutumnGrey group India

    AutumnGrey develops a real-time tracker for Covid19

    By A Correspondent

     

    Autumn Grey has unveiled a Coronavirus Update website conceptualised, developed and deployed completely inhouse.

     

    Anusha Shetty

    Talking about the platform, Anusha Shetty, Chairman & Chief Executive Officer, Grey group, said: “Fake news has been the worlds problems on many fronts, including news on the Corona virus. At a time like this, when we need to keep positivity at its peak this site with validates information is a blessing. More so, served in local languages for our diverse India. I am proud of my team for making a small difference in this challenging phase.”

     

     

  • A short film based on a real school experiment is also a commentary on the traditional teaching approach

    Autumn Grey executes ad film for HP India

    By A Correspondent

     

    Autumn Grey has conceptualised a new campaign for HP Smart Systems. A short film based on a real school experiment is also a commentary on the traditional teaching approach.

     

    Said Rahul Dutta, Head of Marketing at HP-Personal Systems: “Need of the hour is to make learning a joyful experience in the classrooms, where students spend majority of study time. It should stimulate the curiosity of young minds to know and learn more. This initiative is our attempt to demonstrate how HP with its simple and effective technological solutions can make everyday classroom learning more exciting for school children. It is also the celebration of the hardworking teachers who are contributing to shaping the future of our country”

     

    Added Anusha Shetty, Chairperson and CEO, Grey group: “It’s important for classrooms to be motivating enough for children to attend. So, innovation in education approach is the need of the hour. Here’s one such fabulous approach from HP that makes learning fun and immersive. I do wish for every child to have this color in their school life.”

     

     

  • Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh

    Grey rejigs top deck. Merges Grey with Autumn Grey. Anusha Shetty is Chairman & Group CEO. Sandipan Bhattacharyya is MD & CCO

    By A Correspondent

     

    Grey group has announced a new structure and go-to market strategy in India. The creativie agency Grey Group has been merged with Autumn Grey. Anusha Shetty, CEO Autumn Grey, has been appointed Chairman & Group CEO, Grey Group India. Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh.

     

    Anusha Shetty

    Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including; Intel, Titan, Unilever, Honeywell, to name just a few.

     

    Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of Grey with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.

     

    Sandipan Bhattacharyya

    Meanwhile, Sandipan Bhattacharyya, CCO, has been promoted to Managing Director and Chief Creative Officer, Grey group India. Bhattacharyya has over 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

     

    Said Nirvik Singh, Global COO Grey Group and Chairman & CEO, GREY AMEA: “Anusha is one of those unique talents who possesses a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team, will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for Grey India. Sandi (Sandipan Bhattacharyya) is extremely talented and has been instrumental in taking Grey’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of Creative and Digital working in unison, Grey is in the right place to create more ground-breaking, famously effective work for its clients.”

     

     

  • Singh will retain the position of Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa and will be in Singapore.

    Nirvik Singh is Global COO, Grey Group (scooped by MxM on Jan 30)

    By A Correspondent

     

    Nirvik Singh
    Nirvik Singh

    We told you so. On January 30, 2019, MxMIndia scooped the news that Nirvik Singh was to be Global COO. We had heard then the news was to be revealed in a few weeks (Do see: https://www.mxmindia.com/2019/01/exclusive-nirvik-singh-to-be-worldwide-coo-grey-group/

    ). Add a few dozen weeks, and Michael Houston, Worldwide CEO of Grey group, has announced the appointment of Singh as Chief Operating Officer (COO) of Grey Group, a new global position.

     

    A thirty-year veteran of Grey Group and having started his career in Grey India, Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.

     

    As COO, Singh will lead the development of Grey’s borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency’s best-in-class offering and build its future-facing digital, social, shopper marketing and design practices, notes a communique.

     

    Said Houston: “For three decades, Nirvik has been a prime mover in Grey’s growth and development in Asia, and most recently, in the Middle East and Africa.  I know he will bring the same single-minded dedication and achievement to his expanded responsibilities.  He will work closely with me to broaden our reach and resources for the future.”

     

    Added Singh: “I am looking forward to implementing Grey’s global strategic plans and working with diverse talents and teams from across the different regions.  We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity.  There are ample opportunities to leverage the agency’s centers of excellence and promote collaboration across all our offices.  We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey.”

  • Raktda enhances the body’ss ability to absorb iron better from one’s everyday diet

    Maharishi Ayurveda empowers women to embark on their dream journey

    By A Correspondent

     

    Raktda from Maharishi Ayurveda has launched a new print campaign conceptualised by Grey.

     

    Said Ramesh Yadav, Global Head of marketing- Maharishi Ayurveda: “Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category and shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance and affinity for the brand in her life.”

     

    Addedd Ketan Desai, President and Growth Officer, Grey Group: “Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center,”

     

     

  • According to sources, an announcement on this has been made internally and the media will be informed in a few days

    Exclusive: Nirvik Singh to be Worldwide COO, Grey Group

    By A Correspondent

    Nirvik Singh

    India is indeed shining on the global advertising industry map. Senior advertising and marketing services professional Nirvik Singh is said to be taking charge as Worldwide Chief Operating Officer of the WPP-owned Grey Group. Singh has served as Chairman & CEO of Grey Group Asia Pacific since 2009. In December 2016, Singh was promoted and given the additional responsibility as Chairman & CEO Middle East and Africa, in addition to his current role of Chairman & CEO Asia Pacific.

    He is also Non-Executive Chairman of Raymond Apparel and on the Board of retail gian Shoppers Stop.

    According to sources, an announcement on this has been made internally and the media will be informed in a few days.