MxMIndia

Tag: Grey Group Asia Pacific

  • Samathas been Grey for 25 years, having joined the agency as an Account Director on Pantene

    Yashaswini Samat takes charge as Chairman & MD of Grey. Sunil Lulla exits, rumoured to be joining Balaji as Group CEO

    By A Correspondent

     

    Yashaswini Samat
    Sunil Lulla

    The winds of change are blowing at Grey India. Or have blown already, one may say. Yashaswini Samat, who has been leading P&G, Grey’s biggest clientfor the AMEA region, will be adding to her current responsibilities and has been promoted to Chairman and Managing Director, GreyGroup India. Based in Mumbai, she will work closely with Nirvik Singh, Chairman& CEO, Grey Group Asia Pacific, Middle East and Africa, to grow the business and address current client needs. Samat takes over from Sunil Lulla who joined the agency to helm it since 2014. Lulla, it is rumoured, is likely to join Ekta Kapoor’s Balaji Telefilms.

     

    Yashaswini (Yash), an alumnus of IIM Kolkata, has been Grey for 25 years, having joined the agency as an Account Director on Pantene. She has led and mentored large teams across different geographies (Europe, Asia and North America), diverse disciplines and cultures. Before moving back to Asia, Samat was Global Brand Agency Leader for Pantene based out of New York.

     

    Nirvik Singh

    Said Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific, Middle East, and Africa on the tranisition: “Sunil has done a tremendous job with all aspects of the agency – the creative work and accolades, the working culture and environment and his winning ways which has landed us so many high-caliber clients. Grey is among the few major agencies in India which has demonstrated growth in 2017. It has continued to add strong clients to its already premium roster and with Yash at the helm I am confident we will build exponentially on this success.”

     

    Added Samat in a statement: “I wish Sunil the very best and want to thank him for all that he has done at the agency to bring it to where it is. I am excited to be heading the Grey Group India business and will continue to make strategic decisions which will benefit our clients. The nurturing Grey culture, one which recognizes, supports and encourages women to reach the very top of their game is one of the many reasons why I have been with this company for so many wonderful years. Grey has given me many opportunities during my working career and I am as motivated and keen to make an impact now, as I was when I first joined.”

     

     

  • MÃ¥nsTesch comes on board in the newly created role of Chief Strategy Officer for Grey Group Asia Pacific

    Grey Group strengthens its Singapore and APAC leadership teams with new hires

    By A Correspondent

     

    Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore. The trio will play an instrumental role in deepening Grey Group Singapore’s creative offerings and creative processes, as well as drive the ongoing digital transformation of the company, across the region. The senior appointments demonstrate Grey’s commitment to design a path for repositioning and expanding its services, in order to focus on growth as well as meet clients’ needs.

     

    MånsTesch comes on board in the newly created role of Chief Strategy Officer for Grey Group Asia Pacific in order to lead the strategy teams and set the strategic direction across the region and to oversee Grey’s continued immersion into the areas of innovation, mobile and social.

     

    MarthinusStrydom has been appointed to the role of Global Creative Leader, Team GSK, Grey Group Singapore.  He will work closely with Ali Shabaz (Chief Creative Officer, Grey Group, South East Asia) to set the overall creative direction for Grey’s GSK operations. In line with the agency’s reputation for creative excellence, he will be responsible for fostering an even-deeper culture of creativity and accelerate Team GSK’s digital transformation. Over the span of his much-lauded career, Marthinus’ work has been recognized at the D&AD, Webby, Cannes, One Show, Effies, and has been featured on the Gunn Report and other prominent industry publications.

     

    The two appointments follow that of key senior hire, Neil Cotton, who has joined in the dual role ofGlobal Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore.His career has seen him collaborate with many exciting brands such as Coca Cola, Johnson & Johnson, Heineken, Audi, IBM, and Nokia, amongst others.

     

    On the hiring for Grey Group Singapore, Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, & Africa said: “In order to enhance Grey’s core leadership team, we continue to hire world-class talents in Neil Cotton and MarthinusStrydom. They have deep knowledge and proven track records in their specific areas of expertise and their roles are directed towards delivering our very best for our clients.”