With the Latitude 7000 series laptops, Dell offers CXOs and senior management an option of choosing a work machine that matches their stature and pace. Conceptualised and executed by Grey, the campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead, with Dell Latitude as their partner.
Speaking about the film, Gautam Bhasin, Group Creative Director at Grey Bangalore said: “A CXO’s life revolves around handling challenges and confidential information, being accountable and taking tough calls. Which is why he needs a laptop that works in tandem with his pressure. So, we mirrored the CXO’s journey, showing how a Latitude would seamlessly fit into their world, handling it all, just like him.”
Grey has created a new campaign for Britannia Treat Crème Wafers. The campaign has been conceptualised by Grey Bangalore.
Speaking on the launch, Jayant Kapre, Business Head, Adjacencies and New Business said: “Britannia is diversifying into more categories in macro- snacking, and with the introduction of ‘Crème Wafer’, we offer a quick on- the- go snack. We aim to expand the market and take a leading position over time.â€
Speaking about the films, Gautam Bhasin, Group Creative Director, Grey Bangalore added “The idea for the films came from the insight that children are great at spinning yarns. Their imagination is akin to the product attribute of wafers, one layer on another. So, in the films we let the kids create layers of fun, drawing a parallel to the structure of the wafer.”
Grey Bangalore has launched a new TVC for Britannia Cakes which plays upon the brandÂ’s love for fun. The commercial tells the story of a youngster who is bored at home and discovers how to beat his boredom with his pack of Britannia cake.
Talking about the creative exercise, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself”
Added Vishal Ahluwalia, Senior Vice President and Branch Head, Grey Bangalore: “We thank our friends and partners at Britannia for being bold enough to go with a mother of all prank script. It was pure joy to watch Dadu add magic to the dancing daddu! This film took us to our childhood, wanting to prank everyone out and we hope the kids can have fun eating the cake and pranking with their favorite Sticky toy”The TVC has been released in eight languages and created by QED Films.
Grey India has launched a new campaign to promote the launch of Britannia Rusks, now known as Britannia Toastea. The commercial brings actors Neena Gupta and Konkona Sen Sharma who present the effectiveness of the new Britannia Toastea and announces rebranding of Britannia Rusk to Britannia Toastea.
Talking about the creative journey of the ad, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The challenge was to take the entertainment quotient one notch up while retaining the premise of morning hunger. So, we gave it a quirky twist with the rap song. It worked well for us because the chaos and the fun played out well with this format.”
Added Vishal Ahluwalia, Senior Vice President, Grey Bangalore: “The big challenge for Grey was to create a memorable launch for ‘Toastea’ branding and rejuvenate our morning hunger platform. This ad has been able to achieve both with Toastea becoming a hummable chorus and the cinematic wizardry of Neena and Konkana projecting the need for a pause before a full throttle morning play. The mornings are never going to change but the Indian woman can now be ready with her chaos remote with a cup of tea!”
The commercial has been created in eight languages by Kaushik Sarkar from Apostrophe Films.
Dell is all set to launch its new television commercial as part of its festive campaign. Premiering on Dell’s Facebook page, the television commercial will be aired across leading English entertainment and movie channels, Hindi entertainment, movie and music channels, regional language channels and cinemas in 456 screen across 75 cities.
Conceptualised and executed by the Grey group, the new TVC brings to the forefront Dell’s aim to create innovative products that seamlessly fit into the lives of its consumer’s. The TVC brings alive the ease with which the new range of Dell 2-in-1s allow its consumers to flip between work mode and fun mode, without compromising on either. The story portrays a young entrepreneur who has to work on a new project while her husband waits for her for to join in on the festivities. With the versatile Dell 2-in-1 she effortlessly flips between “office mode†and “Tyohar modeâ€. Added to that is an interesting element that spotlights the lives of modern couples, where the flexibility of the husband’s role is also highlighted as he starts making the festive sweets even as he waits for his wife to finish her work.
Said Ritu Gupta, Director, Marketing – Consumer & Small Business, Dell India: “This is the exciting story of many urban Indian households and working couples.  We want to show people how technology can be used to enhance their daily life, depicting a real world example. In this instance the work-life duality of an entrepreneur is highlighted and equated to the dual flexibility that the product offers. At Dell, we view technology as a tool towards enabling users to do more with their lives. This understanding of consumer needs reflects in stunning products that match user needs and serve as true companions.â€
Added Vishal Ahluwalia, VP and business head, Grey Bangalore: “Grey works collaboratively with Dell to create a strong emotive connect with Dell’s consumers through real life narratives in which technology is integral to aiding celebrations. This year’s festive campaign salutes the spirit of the new age Indians who multitask through every situation, even in a festival as success for them goes hand in hand with personal happiness.”
Dell India kicked off the Back to School season with a new TVC that has been conceptualized and crafted in sync with the theme for 2015 – to transform the process of learning with intuitive technology. The TVC is a reiteration of Dell’s belief that a school student’s education can be made more engaging and interesting by leveraging the potential of technology.
Learning by rote is a common practice among young students, faced with the challenge of remembering large amounts of content to do well in examinations. The new Back to School campaign stems from the thought that learning should not be a task, but something young minds should look forward to with interest. With the launch of the new TVC, Dell kicks off its flagship Back to School season with the aim to evolve conventional methods of learning by including technology in education to aid a better understanding and application of learning content.
Conceptualized and executed by GREY group, the TVC conveys Dell’s overall campaign message of ‘Learning Meets Doing’, empowering children to learn and understand better through the use of technology. Taking Dell’s Back to School campaign into the lives of school going students and their parents across the country, the TVC lays emphasis on how in an Indian household, a child studies by rote. Depicted through the “Ratta Ragaâ€, a mother watches her son struggling to learn something he cannot understand, which builds concern around her child’s method of learning. His “Learning Meets Doing†moment is realised when she introduces him to the path of comprehension using the Dell Inspiron All-in-One PC.
Ritu Gupta
Ritu Gupta, Director – Marketing – Consumer & Small Business, Dell India said: “This TVC is an abstraction of the challenges faced by young students in the country. The demands of education today means more youngsters are taking to “ratta-fying†with the single minded aim of reproducing this learning in their exams. The concept of ‘Learning meets Doing’ is aimed at challenging today’s method of education. We believe that an intuitive and engaging education which underlines real life application can result in the creation of a generation of well-rounded, ambitious individuals. Dell takes pride in enabling young children by providing them with the right technology for their educational needs. We wish for both, existing and prospective users to understand how technology can fuel creative thinking, and holds the potential to open up a world of knowledge for ambitious minds.â€
Ram Jayaraman, Executive Creative Director, GREY Bangalore said: “There’s a difference between studying and learning, just as there’s a difference between getting marks and getting an education. Learning happens when we understand something, and understanding happens easiest when things are engaging and fun. Technology can spark imagination, making the mundane come alive and simplify what’s complicated. While growing up, we had no choice but to learn by hook, crook or rote –children today luckily have a much better option.â€
With the Latitude 7000 series laptops, Dell offers CXOs and senior management an option of choosing a work machine that matches their stature and pace. Conceptualised and executed by Grey, the campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead, with Dell Latitude as their partner.