By A Correspondent
Havas Media Group has unveiled Mx, short for Media Experience, which is being billed as a new global operating system.
Said Greg James, Global Chief Strategy Officer at Havas Media Group: “The recent past shows media planning and buying as overly fixated on ‘platforms,’ ‘data,’ and ‘ad tech.’ These elements, while vital to success, must remain anchored in those truths that lie deep in the human language of consumers.”
Added Peter Mears, Global CEO of Havas Media Group: “Brands today face enormous pressure to deliver growth. Mx allows us to drive effectiveness for our clients around the world by building meaningful connections creatively – and at scale,”