MxMIndia

Tag: Greenply

  • To launch the Season 2 of Hindustan Ki Shaan Awards

    Zee Media & Greenply unite to honour craftsmen

    By Our Staff

     

    Zee Media Corporation Limited joins forces with Greenply to present the Season 2 of Hindustan Ki Shaan Awards, 2024. The event will telecast on Zee Media channels along with its digital properties.

     

    Said Yatnesh Pandey, VP of Marketing, Greenply Industries: “Hindustan Ki Shaan (HKS) Awards is an immersive tribute to the carpenter & contractor community, the heartbeat of the interior design industry. Through various programs, we engage, support and upskill them. With HKS, our endeavour is to recognize the immense talent of the carpenter community and give them a platform to showcase their craftsmanship.”

     

    Echoing this sentiment, Anindya Khare, Marketing Head of Zee Media Corporation Limited, added: “Our partnership with Greenply for Hindustan Ki Shaan Awards Season 2 is more than a collaboration; it’s a collective effort to recognize and honor the craftsmen whose hands create the magic within the walls of our homes. This collaboration is a testament to our joint commitment to fostering an environment that appreciates and applauds the artisans behind the scenes.”

     

  • A digital campaign engaging with the cricket fanatics of India to understand their favourite spot while watching ICC World Cup 2019 match

    Greenply launches campaign around Cricket World Cup titled, #MyMatchSpot

    By A Correspondent

     

    Greenply has launched a digital campaign titled #MyMatchSpot, to engage with the cricket enthusiasts and understand their favourite spot while watching a cricket match.

     

    Said Sanidhya Mittal, Executive Director, Greenply Industries: “We have taken our enthusiasm in cricket to a whole new level. Match viewing from a particular spot each time over the years and during this World Cup too is a serious affair so to say for us, the lovers of the Game. I can recollect numerous such instances, when I have personally fought with my near and dear ones to secure #MyMatchSpot.” The film has been conceptualised by Digitale, Kolkata.

     

     

  • It highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment

    Greenply introduces India’s first women carpenters

    By A Correspondent

     

    Greenply has launched its latest campaign that highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment and equal opportunities for women in India.

     

    Speaking at the launch, Sukesh Nayak – Chief Creative Officer, Ogilvy India, said: “The seeds of patriarchy are sowed so deep that we still express wonder when we hear of women working in certain professions. Carpentry is one of them. We wanted to seize the opportunity to drive home the flaws in our ways of thinking. That’s why we chose Women’s Day as the right time to catapult this event.”

     

    Added Rajesh Mittal, Managing Director – Greenply Industries Limited (GIL) said: “Our partnership with Archana Women’s Centre is to provide expertise in various training programs such as mechanical skill, knowledge about newer techniques and critical thinking skills, which will develop the women workforce to meet all challenges of carpentry. At every phase, we attempt to find ways to empower and include women workforce in our ecosystem, where they can lead the plywood industry forward.”

     

     

  • The TVCs have been created by Ogilvy & Mather and is on air across various platforms

    Greenply takes a dig at cheap plywood offerings in latest brand campaign

    By A Correspondent

     

    Greenply Industries Limited (GIL) has kicked off its Ask Greenply campaign with a TVC created by Ogilvy & Mather.

     

    Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata:  “The aim of this campaign was to make our consumers aware of the perils of compromising on the quality of plywood. We wanted to arrest the customer’s attention with the help of facts and humour. I think we have done an excellent job!”.

     

    Added Kamal K Mishra, Associate Vice President and Head – Marketing at Greenply:“Plywood accounts for a small portion of the total investment in furniture. Yet if you look at consumer trends, you will see that they are willing to spend on veneers and polishes, but not so much on plywood- the most important component of furniture. The TVCs do a great job in bringing this fact to light. Greenply strives to make consumers aware of plywood’s importance, so that they can identify their needs and prioritise their investments. We have introduced the Ask Greenply platform to provide our customers with relevant information on plywood. All they need to do is ask Greenply. We hope that this TVC will do a great job in spreading the word,”

     

     

  • This ad will appeal to a wide spectrum of audiences, from a memsaab looking to renovate her fancy house to a village carpenter. Indeed, that seems to be objective… they want to make Greenply a mass brand

    Debrief: Greenply: The magic is back!

    By Anil Thakraney

     

    Another good ad from the makers of Greenply, those folks who usually back solid creative work. Yup, they did put out a really horrendous TVC in 2011, which featured a really crappy New Year party, but things are back on track. And the promise is still the same: Durability.

     

    The new ad features actor Arjun Rampal playing a magician. The trick is simple: He inserts old objects into a wooden box, and they come out looking brand new. The commercial traverses his journey from a village jaadugar to an internationally acclaimed magician. And covers his entire lifespan. As Rampal becomes old, there are aspersions cast on his credibility. So in his last show, he puts himself inside the box, and emerges as a young Rampal. Timeless, always new, just like Greenply.

     

    Nice. This ad will appeal to a wide spectrum of audiences, from a memsaab looking to renovate her fancy house to a village carpenter. Indeed, that seems to be objective… they want to make Greenply a mass brand. Also, signing up a Bollywood actor seems to be an effort in that direction, though I didn’t see the need for a celeb. It’s a strong idea, and would have worked regardless. Anyway, at least they roped in an unusual actor, Bachchan or SRK would have totally killed this ad.

     

    All said, good to see Greenply back in form. Hope to see even more sizzling work in the future, but minus a celeb.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=4qhyysDxzko[/youtube]

    Rating: (On a scale of 1-5): 3.5 Entertaining and single-minded

     

  • With the core thought of amplifying 'Always Hoyenga' on ground and build a high recall, Greenply has come up with a 10×10 Graffiti wall

    Greenply aims to make entry to Limca Book of Records

    By A Correspondent

     

    Greenply, the interior infrastructure company, has come up with an innovative marketing – “Greenply Always Hoyenga- largest graffiti wall in India”. The new marketing is in sync with its new campaign, Always Hoyenga, Greenply has come up with a consumer activation program to create a graffiti wall in Delhi, Mumbai, Hyderabad and Bangalore and invite everybody to come and express their wishes for the future by either painting or writing on the wall.

     

    With the core thought of amplifying ‘Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10×10 Graffiti wall. This graffiti wall from each city will add on to creating the mega Graffiti wall measuring 27,000 sq ft in Kolkata creating the largest graffiti inIndiaand will bid to enter the Limca Book of Records.

     

    The Always Hoyenga campaign by Greenply is aimed at making durability more relevant and fresh for the audiences.

     

    The graffiti will be created on January 21 in Delhi at Ambience Mall, Vasant Kunj and in Mumbai at Phoenix Mills, Lower Parel, respectively; on January 22 in Bangalore at Garuda Mall, Ashok Nagar and in Hyderabadat City Centre, Banjara Hill respectively. The event will be from 11 am to 8 pm.

     

  • The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere.

    Debrief: Can’t see the wood for the ply

    By Anil Thakraney

     

    Completely stupid ad from the house of Greenply. While it isn’t a bad idea to feature improbable situations from the future, and thus imply that the only thing constant will be the long-lasting Greenply plywood, the method they have used is really bad, and that’s putting it mildly.

     

    The setting is a New Year party, where some crazies sing and dance and predict outlandish things about the future. That the rupee will get you 45 dollars, the Kashmir problem will be solved, man will get pregnant, cars will run on water, etc. And that while we may not be around to see all that happen, the chair made from Greenply will still be there to witness all of it.

     

    Always hoyenga.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=l23PT-GuKSY[/youtube]

    Well, to be honest, I can’t believe it’s the same Greenply that gave us that delightful ad where a Tamilian gent is reborn as a little Sardarji. The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events, almost like little sci-fi films. Maybe with stories woven around them. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere. And yes, the jingle really sucks.

     

    Pata nahin future mein kya hoyenga. Par yeh ad nahin chalenga.

     

    Rating: (On a scale of 1 to 5): 1. Simply put, a really bad New Year party.