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Tag: Greenply Industries Limited

  • It highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment

    Greenply introduces India’s first women carpenters

    By A Correspondent

     

    Greenply has launched its latest campaign that highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment and equal opportunities for women in India.

     

    Speaking at the launch, Sukesh Nayak – Chief Creative Officer, Ogilvy India, said: “The seeds of patriarchy are sowed so deep that we still express wonder when we hear of women working in certain professions. Carpentry is one of them. We wanted to seize the opportunity to drive home the flaws in our ways of thinking. That’s why we chose Women’s Day as the right time to catapult this event.”

     

    Added Rajesh Mittal, Managing Director – Greenply Industries Limited (GIL) said: “Our partnership with Archana Women’s Centre is to provide expertise in various training programs such as mechanical skill, knowledge about newer techniques and critical thinking skills, which will develop the women workforce to meet all challenges of carpentry. At every phase, we attempt to find ways to empower and include women workforce in our ecosystem, where they can lead the plywood industry forward.”

     

     

  • The TVCs have been created by Ogilvy & Mather and is on air across various platforms

    Greenply takes a dig at cheap plywood offerings in latest brand campaign

    By A Correspondent

     

    Greenply Industries Limited (GIL) has kicked off its Ask Greenply campaign with a TVC created by Ogilvy & Mather.

     

    Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata:  “The aim of this campaign was to make our consumers aware of the perils of compromising on the quality of plywood. We wanted to arrest the customer’s attention with the help of facts and humour. I think we have done an excellent job!”.

     

    Added Kamal K Mishra, Associate Vice President and Head – Marketing at Greenply:“Plywood accounts for a small portion of the total investment in furniture. Yet if you look at consumer trends, you will see that they are willing to spend on veneers and polishes, but not so much on plywood- the most important component of furniture. The TVCs do a great job in bringing this fact to light. Greenply strives to make consumers aware of plywood’s importance, so that they can identify their needs and prioritise their investments. We have introduced the Ask Greenply platform to provide our customers with relevant information on plywood. All they need to do is ask Greenply. We hope that this TVC will do a great job in spreading the word,”