By Our Staff
Greenlam Industries, the surfacing solution brand, has launched a new TVC as part of last year’s campaign, titled ‘Kuch Mera, Kuch Tumhara’ showcasing the brand’s product portfolio.
The campaign is conceptualised by Dentsu Creative. The film has been released on television in eight Indian languages – Hindi, Bengali, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.
Commenting on the launch of the brand campaign, Parul Mittal, Director, Greenlam Industries, said: “At Greenlam, our endeavour is always to understand the pulse of our consumers, keep up with the changing needs and trends to make the transformational journey of building a house, more delightful for them. In continuation to our last year’s campaign hinged on the insight that the journey to a beautiful space is travelled with companions and partners that arrests disagreements. The dream of your unique space is only fulfilled on those negotiated grounds giving birth of ‘Kuch Mera Kuch Tumhara’. The campaign beautifully mirrored our consumer’s behaviour while showcasing our range that equips them to fulfil their dreams. This year, we have explored a new equation which I am certain will connect with our consumers at an emotional level, delivering greater brand association.”
Commenting on the launch, Ujjwal Anand, Managing Partner, Dentsu Creative, added: “’Kuch Mera Kuch Tumhara’ isn’t just a campaign for us. It’s an emotional journey, just like the one that is travelled by our consumers to make their space beautiful, fulfilling, and unique. This year, we have explored one of the most beautiful equation between a father and a daughter and the negotiation isn’t restricted to the choices of surface or design but it expands to the emotional aspect of those individuals. The TVC dives deeper into the emotional aspect and showcases how a father who has lost his wife is stuck in the memories while the daughter is wanting for her father to move forward and be the person he used to be. Through the space transformation, she is trying to achieve the milestone of breaking that ice and bring her father to a point where he gets involved in creating new memories with the new space. The film highlights how there is a role reversal between the father and the daughter and will definitely resonate with our consumers, we believe.”
By Anil Thakraney